iSite recently launched its new highly targeted outdoor media planning service. And in an effort to show it off to media agencies and marketing professionals, its new agency The Business took a very literal approach to the concept of shooting an ad.
Browsing: Ben Cochrane
iSite Media switches agencies, Ogilvy & Mather locks in a pair of creative directors, Andrew Sparrow goes it alone, Kraft New Zealand gets with the Mondelez International programme, Phil Clemas takes on Men’s Health Trust role and David Bell’s foray into writing.
The study of behavioural psychology isn’t a staple on the marketing education agenda. But, given the way emotions can affect consumers’ logical decision-making skills, Ben Cochrane thinks it should be.
If Kleenex can do it with toilet paper, Kim Crawford can do it with wine. Well, kind of. As part of its Fashion Week sponsorship, the winemaker has launched a campaign in conjunction with The Business and MediaWorks where six teams of students from Whitecliffe’s Fashion School look for some inspiration in the bottle.