articles tagged 'behavioural science'

Podcast #6: Colleen Ryan on what it takes to change people’s minds

  • Podcast
  • December 14, 2016
  • Damien Venuto
Podcast #6: Colleen Ryan on what it takes to change people’s minds
(Image credit: OurAuckland)

In our latest podcast, we chat to TRA head of strategy Colleen Ryan about how we can crack through the wall of stubbornness and encourage consumers to change their minds about things.

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Ogilvychange's Renee Jaine on how not-for-profits can benefit from behavioural science

  • Opinion
  • April 13, 2016
  • Renee Jaine
Ogilvychange's Renee Jaine on how not-for-profits can benefit from behavioural science

The first Nudge Workshop was hosted in Wellington last week, and #Ogilvychange's Renee Jaine shared some insights how not-for-profits can nudge people into action by tapping into behavioural science. And apparently something as simple as choosing paper with a rough texture could influence the likelihood of someone donating.

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