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No sweetness for Saatchi & Saatchi but students taste victory
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Creative students at Media Design School’s AdSchool have triumphed at the 2011 Bees Awards winning the award for Best Student Brief, the only Kiwi win in this year’s awards. The international awards honour the best in social media marketing practices. Ben Andrews (art director) and Craig Douglas (copywriter), won the award for their campaign ‘Dreaming in a foreign language’, created to a special brief for client Mango Languages. The campaign shows innovative use of Facebook to market language learning software.