A giant pear-shaped lamb cutlet butchered Auckland’s rush hour traffic this morning causing motorists to salivate at a dangerous rate. The chop was commissioned by Beef + Lamb New Zealand in honour of National Lamb Day, with the company taking it on a tiki tour of New Zealand.
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Beef + Lamb New Zealand brandishes big chop on wheels
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From nutrition to sustainability: Beef + Lamb NZ stew up new campaign based on the Iron Maidens
Beef + Lamb NZ loosen the apron strings, step out of the meatworks, and cast the lens on iconic ‘iron maidens’ – Kiwi athletes Sarah Walker, Lisa Carrington, Eliza McCartney, and Sophie Pascoe – in its latest campaign.
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Meat through the ages: NZ Beef and Lamb chief goes back in time to draw attention to the Quality Mark
For the past few years, the Iron Maidens—Sarah Walker, Sophie Pascoe and Lisa Carrington—have been promoting the culinary pleasures of the flesh. But NZ Beef and Lamb has taken a slightly different tack with its new ‘Tough Standards, Tender Results’ campaign, which shows how the butchery trade has changed throughout the years and aims to reinforce the attributes of the New Zealand Beef & Lamb Quality Mark.