Georgina Harris talked with Bauer Media managing director Brendon Hill and editorial director Shelley Ferguson about spending time with Nadia Lim to understand her brand, creating a new distribution model, and if it is such a big risk tying a magazine to one person.
With digital spaces opening up new ways for magazine brands to extend beyond the page, we take a look at which titles are best utilising social media to engage audiences.
Industry happenings at MediaWorks, Culture & Theory, Digiday Media Awards, Pead PR, Razzbri, TVNZ, Bauer, The Warehouse Group, Serko, Sudima Hotels and Resorts and Dow Design.
Last night, under a collection of aviation aircraft in the MOTAT Aviation Hall, the magazine industry gathered to celebrate the achievements of its products and people at the 2017 Magazine Media Awards. Among the winners, it was Bauer that collected the most certificates, while Tangible Media and Fairfax followed.
Having already hit its stride in Auckland, Bauer Media’s Paperboy is set to test the waters in Wellington and Christchurch with two special, month-long issues.
The Magazine Publishers Associations has announced the 123 finalists across 16 publishers vying for glory at this year’s Magazine Media Awards.
The suspense is over as we run down the results of our 2017 Hot List, starting off with the winners for Magazine and Editor: Bauer’s Paperboy and The Spinoff’s Duncan Greive.
Faris Yakob, an internationally renowned authority on communication strategy and technology, is coming to Auckland in April for an exclusive seminar, in association with Bauer Media. And you could be lucky enough to see him talk about the most valuable resource in the media world – attention.
Industry happenings over the holiday period at Tourism New Zealand, MediaWorks, Bauer, CricHQ, IPSOS, FInch, Postr and Vena.
A new weekly magazine is set to hit Auckland, and it’s somewhat ambitiously targeting a demographic that doesn’t usually read print. Today, addressing an audience of ad and media folk, Bauer has announced a new free publication called Paperboy, which will from 3 November be distributed in Auckland every Thursday morning.
Take a celebrity chef, 50 influential guests and a willing sponsor and you have the perfect ingredients for food lovers. Here’s how Metro and Taste magazine brought all these things together for its Seasonal Suppers campaign.
Home magazine, full of beautiful design and architecture, is not somewhere readers would expect to see a campaign that
raises awareness about domestic violence. However, as it turns out, the Home pages made the perfect place for ‘It’s not OK’ to reach an audience.
Kiwis aren’t willing to broach the subject of savings in most social circumstances. But with a little ingenuity and a personal touch, Bauer, Kiwibank and OMD got Kiwis to open up.
It’s no secret that media agency folks look forward to the Beacons every year. In many ways, the celebration of great work is the culmination of a year of late nights, impossible deadlines and the daily grind. The only problem is that it’s over in a flash, and the 365-day cycle starts all over again. Well, Bauer has this year developed a bespoke magazine that will let attendees hold onto the moment for a little longer.
Sovereign’s brand platform ‘Life. Take Charge’ was about moving away from simply being a health insurance ambulance at the bottom of the cliff to becoming a company that could help make Kiwis healthier. And to achieve that goal, it worked with Bauer to conduct research, uncover insights and create bespoke health and wellbeing content that ran in print and online.
Industry happenings at Frucor, Flight Centre, Fairfax Media, Adshel, Bauer, Fresh Focus, Brandstand, Sizmek and Rubicon Project.
Bauer confirmed today that Cleo magazine and its associated website will close after the April edition. And the media company has also shifted its distribution from Netlink to Gordon & Gotch. We chat to publisher Brendon Hill and chief executive Paul Dykzeul about these moves.
This week, Bauer launched the latest addition to its revamped digital arsenal in the shape of the new Women’s Weekly website. So we chatted to the media company’s head of digital Michael Fuyala about how the rollout of the new digital properties is going, what he expects for the latest title and which advertisers have already been attracted to the various online properties.
To launch a new Unilever product called Persil Ultimate in New Zealand, Bauer was briefed to help show busy mums how using it could save them time to focus on the important things. To do that, it combined editorial endorsement from Woman’s Day, offered advice from food columnist Chelsea Winter and created an online hub where readers could share time saving tips. And, as Ben Fahy writes in the final instalment of the Beyond the Page series, the Moments that Matter campaign worked a treat for all parties and took out the best sales solution at the Magazine Media Awards.
Last week, Bauer assembled media and agency types at the Auckland Museum Auditorium to deliver findings of research it has conducted on what influence means to Kiwis in the modern context. With the emergence of social media stars that have accumulated millions of followers online, the word influence has come to be synonymous with the likes of Jamie Curry, Jay Alvarrez and their ilk, and brands are rushing out to tap into the opportunities they offer. And while there is certain value in engaging with the massive audiences of these new-age characters, Bauer’s research shows that the Kiwi understanding of influence is by no means limited to kids producing grainy videos from their parents’ bedrooms.
With digital revenue still not measuring up to print losses and ad blockers becoming more common in the top-right corners of browsers, media owners increasingly have to reassess how they go about sustaining their online businesses. And over the last few weeks, Tangible Media and Bauer, two of the nation’s biggest magazine publishers, illustrated there’s no concrete rule applicable to doing this, with the pair taking divergent paths as they set out create commercially sustainable online properties.
In an ongoing series, StopPress talks to a range of newsmakers to find out how those trying to shine lights into dark places are keeping their own lights on and whether commercial realities are leading to editorial compromise. Next up, Ben Fahy talks with Bauer Media’s chief executive Paul Dykzeul.
Bauer’s Fashion Quarterly released its latest offering Fashion Quarterly Life this month which includes content about stylish interiors, health and well-being, wine trends, inspiring people and more. We had a chat with Fashion Quarterly’s editor Sally-Ann Mullin to find out why it decided to release the issue in an already crowded home and lifestyle market and to see what feedback has been like so far.
Industry happenings at NZME, MediaWorks, Colenso BBDO/Proximity, Bauer, Chemistry Interaction, JustOne/.99, 2degrees, FutureYou, Ambient Group, Vena, eStar and Adhub.
Following on from its recent decision to join the IAB and last week’s launch of FQ.co.nz, Bauer has now announced a slew of other changes to its online media properties. And to promote these revamped publications, the media company will be investing $1.2 million in a marketing campaign with the aim of driving traffic to the sites.
Last week, Bauer’s head of digital Michael Fuyala told StopPress that the publisher would over the next few months be making some significant moves in the digital space following the decision to join the IAB. And last night, the company kicked off the first phase of its new digital strategy—which has been in the pipeline for some time—by announcing a digital extension for Fashion Quarterly called FQ.co.nz.
Earlier this week, Bauer and Mobile Embrace were confirmed as the latest additions to the IAB NZ board, which already includes NZME, Fairfax, Yahoo NZ, Yellow, Seek, Vodafone, Google NZ, Mi9, TVNZ, MediaWorks, Trade Me and Met Service. StopPress chatted to the conglomerate’s head of digital Michael Fuyala to find out more about the strategy that underpinned this move.
System of a Down frontman Serj Tankian has taken on a slightly different career direction in recent years in developing a cross-sensory art exhibition that features a range of original paintings that have accompanying soundtracks.
This morning, those in the industry were reminded that print isn’t as slow as slow as what everyone suggests it is. Before any online publications released any information on the Axis Awards, the Magazine Publishers Association (MPA) had a specially printed magazine delivered to all the agencies that were in attendance. And, as an added bonus, the delivery also inlcuded a much-needed Red Bull.
This week, a stoic nod of approval in the general direction of Bauer Media, Meridian and Speight’s.