articles tagged 'Bauer'
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Beneath the Surface
Beneath the Surface
In this series, brought to you by Microsoft, we talk to a conceptual photographer, illustrator ...
Insight Creative
Insight Creative
Insight Creative specialises in shaping business stories out the core insights that often lie under ...
20/20 (tele)vision
20/20 (tele)vision
Media consumption is changing. But by how much?
The Hot List
The Hot List
Our rundown of the hottest shows, brands and creators in New Zealand media. 1. magazine ...
Cannes Lions 2017
Cannes Lions 2017
All the winners, the shortlists and the drama from this year's edition of advertising biggest ...
Merger Mania
Merger Mania
All our stories on the nation's two failed mergers in one place
Bauer Beyond the Page
Bauer Beyond the Page
When it comes to creating branded content, there are few better in the Kiwi market ...
The Indies
The Indies
Over the course of this series of articles, we look at how always-nimble indy agencies ...
AdRoll on automation
AdRoll on automation
Marketing automation is tipped to eventually become the only way advertising is traded in the ...
Game Changers
Game Changers
It’s all about PEOPLE. Join us as we discuss global insights, ideas and innovations from ...
TVNZ-NZ Marketing Awards 2015
TVNZ-NZ Marketing Awards 2015
Celebrating all the winners of the 2015 TVNZ-NZ Marketing Awards.
Future Tense
Future Tense
In a new series, StopPress talks to a range of newsmakers currently trying to shine ...
Beyond the Page
Beyond the Page
In conjunction with the MPA, the Beyond the Page series shows how some of the ...
Up Country
Up Country
In conjunction with News Works, the Up Country series talks with some of New Zealand's ...
Sounding off
Sounding off
As part of a content partnership with MediaWorks, we've asked a few of the company's ...
StopPress Podcasts
StopPress Podcasts
We sit down for a chat with industry leaders to find out what they're up ...

Bauer is bringing 'advertising philosopher' Faris Yakob to New Zealand, and it's offering industry folk a chance to come along to the exclusive event

  • Sponsored post
  • April 7, 2017
  • StopPress Team
Bauer is bringing 'advertising philosopher' Faris Yakob to New Zealand, and it's offering industry folk a chance to come along to the exclusive event

Faris Yakob, an internationally renowned authority on communication strategy and technology, is coming to Auckland in April for an exclusive seminar, in association with Bauer Media. And you could be lucky enough to see him talk about the most valuable resource in the media world – attention.

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Movings/Shakings: 17 January

  • Movings/Shakings, brought to you by Marsden Inch
  • January 17, 2017
  • StopPress Team
Movings/Shakings: 17 January

Industry happenings over the holiday period at Tourism New Zealand, 99, MediaWorks, CricHQ, IPSOS, Finch and Vena.

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voices

Bauer eyes Auckland's 'urban adventurers' with launch of Paperboy

  • Advertising
  • October 13, 2016
  • Damien Venuto
Bauer eyes Auckland's 'urban adventurers' with launch of Paperboy

A new weekly magazine is set to hit Auckland, and it’s somewhat ambitiously targeting a demographic that doesn’t usually read print. Today, addressing an audience of ad and media folk, Bauer has announced a new free publication called Paperboy, which will from 3 November be distributed in Auckland every Thursday morning.

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Bauer gives Beacons attendees a tangible memento

  • Magazines
  • May 6, 2016
  • Damien Venuto
Bauer gives Beacons attendees a tangible memento

It’s no secret that media agency folks look forward to the Beacons every year. In many ways, the celebration of great work is the culmination of a year of late nights, impossible deadlines and the daily grind. The only problem is that it’s over in a flash, and the 365-day cycle starts all over again. Well, Bauer has this year developed a bespoke magazine that will let attendees hold onto the moment for a little longer.

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Movings/Shakings: 12 February

  • Movings/Shakings, brought to you by Marsden Inch
  • February 12, 2016
Movings/Shakings: 12 February

Industry happenings at Frucor, Flight Centre, Fairfax Media, Adshel, Bauer, Fresh Focus, Brandstand, Sizmek and Rubicon Project.

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A new digital trinket: Bauer's Michael Fuyala on the launch of Women's Weekly

  • Media
  • November 6, 2015
  • Damien Venuto
A new digital trinket: Bauer's Michael Fuyala on the launch of Women's Weekly

This week, Bauer launched the latest addition to its revamped digital arsenal in the shape of the new Women's Weekly website. So we chatted to the media company's head of digital Michael Fuyala about how the rollout of the new digital properties is going, what he expects for the latest title and which advertisers have already been attracted to the various online properties.

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Bauer muses on the meaning of influence, aims to link brands with its talent

  • Research
  • October 20, 2015
  • Damien Venuto
Bauer muses on the meaning of influence, aims to link brands with its talent

Last week, Bauer assembled media and agency types at the Auckland Museum Auditorium to deliver findings of research it has conducted on what influence means to Kiwis in the modern context. With the emergence of social media stars that have accumulated millions of followers online, the word influence has come to be synonymous with the likes of Jamie Curry, Jay Alvarrez and their ilk, and brands are rushing out to tap into the opportunities they offer. And while there is certain value in engaging with the massive audiences of these new-age characters, Bauer's research shows that the Kiwi understanding of influence is by no means limited to kids producing grainy videos from their parents' bedrooms.

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Food fight: Bauer and Tangible diverge on the paywall path

  • Media
  • September 22, 2015
  • Damien Venuto
Food fight: Bauer and Tangible diverge on the paywall path

With digital revenue still not measuring up to print losses and ad blockers becoming more common in the top-right corners of browsers, media owners increasingly have to reassess how they go about sustaining their online businesses. And over the last few weeks, Tangible Media and Bauer, two of the nation's biggest magazine publishers, illustrated there's no concrete rule applicable to doing this, with the pair taking divergent paths as they set about creating commercially sustainable online properties. We compare Dish's paywall strategy with Bauer's launch of the Food to Love brand.

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FQ brings its style home with Life brand extension

  • Media
  • July 31, 2015
  • Holly Bagge
FQ brings its style home with Life brand extension

Bauer’s Fashion Quarterly released its latest offering Fashion Quarterly Life this month which includes content about stylish interiors, health and well-being, wine trends, inspiring people and more. We had a chat with Fashion Quarterly’s editor Sally-Ann Mullin to find out why it decided to release the issue in an already crowded home and lifestyle market and to see what feedback has been like so far.

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Movings/Shakings: 19 June

  • Movings/Shakings, brought to you by Marsden Inch
  • June 19, 2015
  • StopPress Team
Movings/Shakings: 19 June

Industry happenings at NZME, MediaWorks, Colenso BBDO/Proximity, Bauer, Chemistry Interaction, JustOne/.99, 2degrees, FutureYou, Ambient Group, Vena, eStar and Adhub.

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Bauer set to splash out $1.2 million on marketing revamped digital properties

  • Media
  • May 14, 2015
  • Damien Venuto
Bauer set to splash out $1.2 million on marketing revamped digital properties

Following on from its recent decision to join the IAB and last week’s launch of FQ.co.nz, Bauer has now announced a slew of other changes to its online media properties. And to promote these revamped publications, the media company will be investing $1.2 million in a marketing campaign with the aim of driving traffic to the sites.

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