With digital spaces opening up new ways for magazine brands to extend beyond the page, we take a look at which titles are best utilising social media to engage audiences.
Marketing, advertising & media intelligence
Industry happenings at MediaWorks, Culture & Theory, Digiday Media Awards, Pead PR, Razzbri, TVNZ, Bauer, The Warehouse Group, Serko, Sudima Hotels and Resorts and Dow Design.
Magazine Media Awards 2017: Nadia magazine and Damien Venuto crowned supreme, Bauer once again owns the night
Last night, under a collection of aviation aircraft in the MOTAT Aviation Hall, the magazine industry gathered to celebrate the achievements of its products and people at the 2017 Magazine Media Awards. Among the winners, it was Bauer that collected the most certificates, while Tangible Media and Fairfax followed.
Having already hit its stride in Auckland, Bauer Media's Paperboy is set to test the waters in Wellington and Christchurch with two special, month-long issues.
The Magazine Publishers Associations has announced the 123 finalists across 16 publishers vying for glory at this year's Magazine Media Awards.
Bauer is bringing 'advertising philosopher' Faris Yakob to New Zealand, and it's offering industry folk a chance to come along to the exclusive event
Faris Yakob, an internationally renowned authority on communication strategy and technology, is coming to Auckland in April for an exclusive seminar, in association with Bauer Media. And you could be lucky enough to see him talk about the most valuable resource in the media world – attention.
Listen: Airbnb user design experience manager Jenny Arden on design building trust, design-thinking and designer-founders
Industry happenings over the holiday period at Tourism New Zealand, 99, MediaWorks, CricHQ, IPSOS, Finch and Vena.
A new weekly magazine is set to hit Auckland, and it’s somewhat ambitiously targeting a demographic that doesn’t usually read print. Today, addressing an audience of ad and media folk, Bauer has announced a new free publication called Paperboy, which will from 3 November be distributed in Auckland every Thursday morning.
It’s no secret that media agency folks look forward to the Beacons every year. In many ways, the celebration of great work is the culmination of a year of late nights, impossible deadlines and the daily grind. The only problem is that it’s over in a flash, and the 365-day cycle starts all over again. Well, Bauer has this year developed a bespoke magazine that will let attendees hold onto the moment for a little longer.
Industry happenings at Frucor, Flight Centre, Fairfax Media, Adshel, Bauer, Fresh Focus, Brandstand, Sizmek and Rubicon Project.
Bauer confirmed today that Cleo magazine and its associated website will close after the April edition. And the media company has also shifted its distribution from Netlink to Gordon & Gotch. We chat to publisher Brendon Hill and chief executive Paul Dykzeul about these moves.
This week, Bauer launched the latest addition to its revamped digital arsenal in the shape of the new Women's Weekly website. So we chatted to the media company's head of digital Michael Fuyala about how the rollout of the new digital properties is going, what he expects for the latest title and which advertisers have already been attracted to the various online properties.
Last week, Bauer assembled media and agency types at the Auckland Museum Auditorium to deliver findings of research it has conducted on what influence means to Kiwis in the modern context. With the emergence of social media stars that have accumulated millions of followers online, the word influence has come to be synonymous with the likes of Jamie Curry, Jay Alvarrez and their ilk, and brands are rushing out to tap into the opportunities they offer. And while there is certain value in engaging with the massive audiences of these new-age characters, Bauer's research shows that the Kiwi understanding of influence is by no means limited to kids producing grainy videos from their parents' bedrooms.
With digital revenue still not measuring up to print losses and ad blockers becoming more common in the top-right corners of browsers, media owners increasingly have to reassess how they go about sustaining their online businesses. And over the last few weeks, Tangible Media and Bauer, two of the nation's biggest magazine publishers, illustrated there's no concrete rule applicable to doing this, with the pair taking divergent paths as they set about creating commercially sustainable online properties. We compare Dish's paywall strategy with Bauer's launch of the Food to Love brand.
Bauer’s Fashion Quarterly released its latest offering Fashion Quarterly Life this month which includes content about stylish interiors, health and well-being, wine trends, inspiring people and more. We had a chat with Fashion Quarterly’s editor Sally-Ann Mullin to find out why it decided to release the issue in an already crowded home and lifestyle market and to see what feedback has been like so far.