The whisk(e)y is being gargled, the leather vests are being shined and powerstances are being perfected. Which can mean only one thing: preparations are underway for The Battle of the Ad Bands. Seven agency bands have put up their hands to rock your world this year. So here are the contenders gunning for rock godhood, along with the classic movie songs they’ve been given to perform.
Music is a powerful force in advertising. Jingles are thought to be the leading cause of ‘song rash’ among New Zealanders, choosing the right backing track can sometimes mean the difference between ‘meh’ and magnificent , and, due to the creative proclivities of those working in this industry, many of those who inhabit it are annoyingly talented musicians. And the advertising event that many jokingly (or, in some cases, not-so-jokingly) refer to as the year’s most important is back for 2012. So let the inter-agency banter for the Battle of the Ad Bands commence.