The crew at Barnes, Catmur & Friends this week moved into the Dentsu Aegis office space this week and they're obviously a little concerned that clients and visitors will struggle to find their way to the new spot at 109 Cook Street. So, in a bid to guide people to the location, they have launched a digital contraption dubbed the 'Commute-ulator', which gives travellers an indication of how long it will take them to arrive at the office.
Subaru might hail from Japan, but the car brand has done a pretty solid job of integrating itself into the local landscape over the last few decades. Whether it’s on the rally track, in suburban Auckland or on some desolate beach up north, you don’t need to look far to see the blue and silver insignia pasted onto a vehicle. It’s this connection to the local market that Barnes, Catmur & Friends Dentsu was looking to tap into in a new 60-second spot for the brand.
Until the driverless car finally arrives to take over from us, we're stuck with humans behind the wheel. But the robots are already here to a degree, with computers reacting to keep us safe on the road and data being collected from connected cars and smartphones that can tell us how we're driving. Some (mostly liars) see that data collection as slightly concerning, others see it as potentially useful, and insurance is one sector that has started to embrace it by giving discounts to less risky clients. Tower Insurance launched its SmartDriver app last year and offered up to 20 percent off premiums for safer drivers. Now, via its new agency Barnes Catmur & Friends, it's drawing attention to the app and its benefits by asking people to take part in a SmartDriver Battle.
Back in 1996, Daniel Barnes started up his own agency. In 2008, he was joined by Paul Catmur, who moved down the road from his role as ECD at DDB to fight the independent fight. And seven years on, Barnes Catmur & Friends has established a solid reputation for pumping out effective work, its in-house media model is catching a bit of attention and some big clients have come knocking recently.
In keeping with an ongoing tradition, a few industry players gave us their take on the year for our annual opinion harvest. Here's what Paul Catmur, the creative managing partner of Barnes, Catmur & Friends, thought about 2014.
With the enactment of the Financial Markets Conduct Act earlier this year, Government opened the door to peer-to-peer lending, meaning that micro lenders—whether banks or payday loan companies—would be next in line to take on the challenge posed by the peer-to-peer threat. StopPress takes a look at what HarMoney brings to the table.
No doubt the bed makers were happy to see Arianna Huffington extolling the virtues of sleep, lambasting the burn-out culture of the corporate world and promoting the idea of nap rooms at work during her recent visit to New Zealand. And here are a few recent efforts to get Kiwis buying a new rest station from a vampirical Sleepyhead, a rugby-loving Slumberzone and a design-savvy Sealy.
Jetstar has been doing its darndest to shift perceptions among some Kiwis travellers that the low-cost airline is cheap for a reason, with its last campaign offering $24,000 worth of flight vouchers and drawing attention to the fact that, despite a reputation for unreliability, it was named New Zealand's most punctual domestic airline in 2013. And it's backing itself once again, offering a $25 voucher to all passengers if a domestic flight during the next eight days arrives more than ten minutes later than scheduled.
The hair is being groomed and the guitars are being tuned for tonight's Beatles-themed Battle of the Ad Bands at the Kings Arms, and while the winner of the last two year's events, Barnes, Catmur & Friends' Friends Electric, is out of the running this year (all the members are thought to be pursuing solo projects after a huge falling out, with Daniel Barnes going through his Sting phase and focusing on the lute), it's an opportune moment to show off the saucy full-length music video the band made as part of its prize from its win in 2012.