articles tagged 'Barnes Catmur & Friends'

Road warriors, come out and play: Tower taps into Kiwis' competitive streak with SmartDriver Battle

  • Mobile
  • May 14, 2015
  • StopPress Team
Road warriors, come out and play: Tower taps into Kiwis' competitive streak with SmartDriver Battle

Until the driverless car finally arrives to take over from us, we're stuck with humans behind the wheel. But the robots are already here to a degree, with computers reacting to keep us safe on the road and data being collected from connected cars and smartphones that can tell us how we're driving. Some (mostly liars) see that data collection as slightly concerning, others see it as potentially useful, and insurance is one sector that has started to embrace it by giving discounts to less risky clients. Tower Insurance launched its SmartDriver app last year and offered up to 20 percent off premiums for safer drivers. Now, via its new agency Barnes Catmur & Friends, it's drawing attention to the app and its benefits by asking people to take part in a SmartDriver Battle.

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Inside: Barnes, Catmur & Friends

  • Advertising
  • May 12, 2015
  • Ben Fahy
Inside: Barnes, Catmur & Friends
Daniel Barnes, Paul Catmur and Luke Farmer

Back in 1996, Daniel Barnes started up his own agency. In 2008, he was joined by Paul Catmur, who moved down the road from his role as ECD at DDB to fight the independent fight. And seven years on, Barnes Catmur & Friends has established a solid reputation for pumping out effective work, its in-house media model is catching a bit of attention and some big clients have come knocking recently.

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Southern Cross adds Zoo to its agency roster

  • Advertising
  • March 30, 2015
  • StopPress Team
Southern Cross adds Zoo to its agency roster

Southern Cross Health Society has appointed Zoo Auckland to its agency roster, meaning that the agency will work with the insurer on special projects specifically in the digital space.

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Year in Review - Paul Catmur, Barnes, Catmur & Friends

  • Year in Review
  • December 19, 2014
  • StopPress Team
Year in Review - Paul Catmur, Barnes, Catmur & Friends

In keeping with an ongoing tradition, a few industry players gave us their take on the year for our annual opinion harvest. Here's what Paul Catmur, the creative managing partner of Barnes, Catmur & Friends, thought about 2014.

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You're dreamin': Sleepyhead, Slumberzone and Sealy's attempts to sell sleep

  • Marketing
  • November 4, 2014
  • StopPress Team
You're dreamin': Sleepyhead, Slumberzone and Sealy's attempts to sell sleep

No doubt the bed makers were happy to see Arianna Huffington extolling the virtues of sleep, lambasting the burn-out culture of the corporate world and promoting the idea of nap rooms at work during her recent visit to New Zealand. And here are a few recent efforts to get Kiwis buying a new rest station from a vampirical Sleepyhead, a rugby-loving Slumberzone and a design-savvy Sealy.

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TVCs of the week: 7 October

  • TVC of the Week
  • October 7, 2014
  • StopPress Team
TVCs of the week: 7 October

The New Zealand Breast Cancer Foundation, Auckland Council, Icebreaker and Hell Pizza stand out in adland this week.

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Jetstar continues to back its performance—and try to change perceptions—with the Punctuality Promise

  • Marketing
  • September 23, 2014
  • StopPress Team
Jetstar continues to back its performance—and try to change perceptions—with the Punctuality Promise

Jetstar has been doing its darndest to shift perceptions among some Kiwis travellers that the low-cost airline is cheap for a reason, with its last campaign offering $24,000 worth of flight vouchers and drawing attention to the fact that, despite a reputation for unreliability, it was named New Zealand's most punctual domestic airline in 2013. And it's backing itself once again, offering a $25 voucher to all passengers if a domestic flight during the next eight days arrives more than ten minutes later than scheduled.

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The fruits of Friends Electronic's artistic labour offer some audio-visual BOTAB inspiration

  • Music
  • September 11, 2014
  • StopPress Team
The fruits of Friends Electronic's artistic labour offer some audio-visual BOTAB inspiration

The hair is being groomed and the guitars are being tuned for tonight's Beatles-themed Battle of the Ad Bands at the Kings Arms, and while the winner of the last two year's events, Barnes, Catmur & Friends' Friends Electric, is out of the running this year (all the members are thought to be pursuing solo projects after a huge falling out, with Daniel Barnes going through his Sting phase and focusing on the lute), it's an opportune moment to show off the saucy full-length music video the band made as part of its prize from its win in 2012.

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Hell launches its next wild pizza, embroils Aussies in kangaroo hostage drama

  • Marketing
  • June 30, 2014
  • StopPress Team
Hell launches its next wild pizza, embroils Aussies in kangaroo hostage drama

When Hell launched its rabbit pizza a few months back, Barnes, Catmur & Friends created the world's first rabbit skin billboard to promote it. That caught plenty of attention and helped generate some impressive sales stats and now Hell is back with its next wild pizza, the kangaroo-laced Boomer. And this time its marketing campaign consists of holding Australia to ransom.

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