Kiwibank has teamed up with Shortland Street’s Jayden Daniels to release a new campaign, by agency Hello, targeting uni students who are keen to have their money reinvested into New Zealand.
Marketing, advertising & media intelligence
With the countdown to Christmas well underway, TSB is exploring what makes the best present and it seems family and friends come out on top.
The Co-operative Bank is the latest brand to call on Kiwi kids to help in a campaign. However, rather than drawing to attention their incredible imagination, a series of videos, via Socialites, examines how fair they are and how much banking knowledge they have
Cigna Insurance’s latest campaign via Y&R sees the brand use Rube Goldberg machines to show how unpredictable life can be and how Cigna can help get things back on track.
According to Nielsen's stats, approximately 934,000 Kiwis currently have a mortgage. And when this considered alongside the issue of housing prices, it's clear that this is a major source of revenue for banks. So, in an effort to consolidate its position as the biggest mortgage provider in New Zealand, ANZ has launched a new campaign that features a slow-motion auction scene playing out to an operatic score.
ASB has launched a new campaign via Saatchi & Saatchi to draw attention to its GetWise initiative, which has been created to educate kids on how to be smarter with money. In the new 60-second spot called 'Creating cash-clever Kiwis', a series of adorable kids are depicted giving imaginative answers to questions about money. Then, once the kids have had their say, a narrator interjects saying that 'kids have some funny ideas about money' before prompting viewers to visit the GetWise section of the website.
Jib Jab hasn't completely cornered the market on animations with people's faces stuck on them, as BNZ Bank clearly shows in its latest Kiwisaver campaign on Facebook.
Cheerfully depressing BNZ Kiwisaver ads tells it like it is, making you ponder the outlook of your retirement years.