articles tagged 'Bags Not'

Where touchpoints intersect planned behaviour: how the 'Bags Not' campaign plans to have people saying no to plastic

  • Advertising
  • March 15, 2018
  • Erin McKenzie
Where touchpoints intersect planned behaviour: how the 'Bags Not' campaign plans to have people saying no to plastic

Bcg2 and sustainability specialists Go Well Consulting have teamed up to launch 'Bags Not', a campaign aimed to minimise and eventually eliminate single-use use plastic bags, non-recyclable plastics and other plastic waste from the New Zealand environment. We take a look at the aim of the campaign, speak to TRA partner Karin Glucina about its behaviour-changing features, and see what other countries are doing to eliminate single-use plastic bags.

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Ads of the week: 13 March

  • TVC of the week
  • March 13, 2018
  • StopPress Team
Ads of the week: 13 March

A round of applause for Spark, BNZ and Bags Not.

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