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T-Minus awards calendar gets creative to prompt creatives’ entries
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The awards extravaganzas are finally over for another year, as Cannes comes to a close and agencies around the world tot up their Lions and add them to their 2010/11 haul. And to celebrate the start of brand new awards year, a brand new, interactive product to ensure agencies and creatives need never miss an awards deadline called T-Minus that was created by Steve Moss and Jo Finch at RKCR/Y&R in London in collaboration with digital hotshop B-Reel has been launched.