A panel of 150 judges scrutinised the entries and selected just under 100 finalists across 17 categories for this year's edition of the Effie Awards.
Marketing, advertising & media intelligence
Leading the way at the finalist stage of the TVNZ-NZ Marketing Awards is Auckland Transport/AT Metro, which has been recognised as a finalist nine times, followed by Lion Breweries with six nods, and Loyalty NZ and ANZ both on five. VTNZ and Air New Zealand are also in the running with four finalist entries apiece.
Little Giant founder Mark Hurley was recently selected as one of the 17 finalists in this year's edition of the EY Entrepreneur Of The Year Awards. We chat to him about starting an agency despite having no industry experience, hiring the right staff and ensuring that his business has the legs to make it through all the disruption blowing through the landscape.
DDB, Colenso BBDO and Y&R NZ are all in the running as the finalists for the Radio, Film Craft, Film and Creative Effectiveness are announced.
Colenso BBDO has picked up its third gold Lion overnight, while DDB and FCB also had reason to celebrate having each picked up a Bronze.
The business of journalism might be under threat, but the ability of the nation's journalists to tell stories that matter remains unscathed. Here's a rundown of winners for the 2017 Canon Media Awards.
There's more to marketing than what meets the eye. And for this year's edition of the TVNZ-NZ Marketing Awards, the judges want to hear about the things we do not often see; the things that lie beneath – and inform – the execution.
The finalists for this year's Canon Media Awards have been announced, with The New Zealand Herald, Taranaki Daily News, Waikato Times Weekend and Public Address looking to repeat last year's wins.
Tired of coming up with ideas for new TVCs? A Canadian creative agency has filmed an ad for every product. Just insert the brand name and it's ready to air.
Radio survey results: overall listenership stays strong, The Rock bounces back and Newstalk ZB wobbles at the top
It's that time of year again. We look at the winners, the losers and drama of the latest edition of the Radio Survey results.
TVNZ-NZ Marketing Awards 2017: How Sovereign's healthy option won it Best use of Customer Insight/Data
TVNZ-NZ Marketing Awards 2017: Whittaker’s Caitlin Attenburrow celebrates sweet Rookie Marketer success
TVNZ-NZ Marketing Awards 2017: How AA's Dougal Swift transformed a 'cardigan and slippers' brand to win Marketer of the Year
Over 500 advertising and marketing folk descended on the Langham last night for the final and, some might argue, most important event on the awards calendar. The Effie Awards are so highly coveted because the judging process places enormous emphasis on the business results achieved by creative ideas. Winning the big awards is notoriously difficult, and this was again reiterated this year with only seven gold gongs being handed over the course of proceedings. Here's the lowdown on who won what.
Although the Clios has come to be inextricably linked to the hot mess that was the 1991 edition, the awards show continues to attract some of the best creative work from around the world—and this year was no different. Kiwi agencies were again among the winners, with Colenso BBDO picking up a gold for DB Brewtroleum and Y&R winning a pair of silvers for Burger King's McWhopper. We look at some of the other campaigns these Kiwi efforts are sharing the limelight with.
Last night, the denizens of marketing donned their finest robes and descended on the Langham for a night of heavy drinking, trophy collecting and not paying attention to MC Te Radar. And while the story didn't necessarily end as a fairytale for everyone, the pictures indicate that all those in attendance had a blast. Here's a gallery of some of the moments captured during the evening.
The finalists of this year’s TVNZ-NZ Marketing Awards have been announced after a record number of entries were received. It won’t be long until champagne-filled glasses will once again be clinked together at the Langham, celebrating the best of marketing over the past year.
After a successful week at Cannes nabbing a Grand Prix and a Titanium Lion for ‘Brewtroleum’, Colenso BBDO has now won Creative Agency of the Year 2016 at this year's Caples Awards, with Clemenger BBDO and Young & Shand also coming away with an award each.