Global brands are struggling to win the trust of connected New Zealanders, according to research from Kantar TNS.
Marketing, advertising & media intelligence
Nike Australia has taken a fresh approach to its 'Just Do It' slogan, in a series of videos showing athletes going to extreme measures to make their workouts extra challenging.
Think Kiwis and Australians are the same? Think again, according to new research by Kantar TNS, which identifies the differences marketers should be aware of when running trans-Tasman campaigns.
Towards Zero has created ‘Graham’, an interactive lifelike sculpture, in a bid to reduce road deaths and injuries.
"There's nothing wrong with your picture", said Waleed Aly upon winning the best TV Personality in Australia award, sparking an internet frenzy. And while his speech was delivered to an Aussie audience, it also has a lot of relevance on this side of the ditch.
Special Group’s Michael Redwood: Sydney office ‘definitely on track' to be bigger than Auckland office by end of 2016
Special Group chief executive Michael Redwood says business on the other side of the ditch is growing so quickly that he anticipates the Sydney office will employ more staff than the Auckland branch by the end of 2016. And this rapid growth, which has seen the Sydney office grow to 30 staff within 18 months, was recently recognised by Sydney-based Adnews magazine, which declared Special Group the Emerging Agency of the Year.
Ads for universities have always been a bit cringey, but the Universtiy of Melbourne has helped break the cycle with a creative spot about ‘What happens when minds collide’.
StopPress sits down with BuzzFeed Australia's editor Simon Crerar for a chat about the website being like a Parisian café, Kiwis being better sharers than Aussies and why inane animal .gifs can co-exist with serious content.
As recently as the 1990s it would’ve been difficult to imagine a catalogue of oddly numbered lists turning into one of new media’s biggest success stories. But now, as we find ourselves neck deep in the zeros and ones of the digital age, the question ‘Have you seen that BuzzFeed list on …?’ has become a phrase as familiar—and commonly used—as ‘Google it’ or ‘there’s an app for that’. Andy Wiedlin, BuzzFeed’s chief revenue officer, is someone who has first-hand experience of BuzzFeed’s journey from being a quirky idea to a pop culture phenomenon.
Aldi Mobile pulls together a trio of the worst employees ever to illustrate that consumers tend to be different.
Snakk Media's preliminary financial results released last week showed a 92 percent year-on-year increase, shifting up from $3.6 million recorded between March 2012 and March 2013 to $7 million in the most recent results. Add to this the fact that the company has just announced plans to open a Singapore office in addition to those in Australia and New Zealand, and it seems that Snakk Media’s new chief executive Mark Ryan has a lot to smile about less than a year into his job. But a recent drop in the company's share price and the fact that it continues to operate at a loss means the company's evolution has had its fair share of ups and downs.
Tony Abbott's been in the news for a string of gaffes, now his rivals are imagining tweets that would make him really unpopular. Nothing's new in the murky world of political campaigning, except perhaps catchy music.
Powershop has managed to find a solid niche in New Zealand's energy market as a cheeky challenger brand that gives its more than 50,000 customers additional information about their energy usage, lets them buy power online and shows them plenty of love. And now the Meridian-owned business is taking that model to Australia.
To promote the fact that 2degrees customers on a Carryover Plan can call and text their Aussie mates at no extra cost, the cheeky telco has released an ad via TBWA that details the similarities between the two countries. But it still manages to stoke the trans-Tasman coals with a Troy McClure-esque disclaimer at the end.
It's not unusual to see marcomms work for the New Zealand market that's been done by our dear Australian friends. But Auckland independent Lassoo Media and PR has been reversing that trend recently after being enlisted to carry out trans-Tasman work for clients like Cavalier Bremworth, Trilogy and, most recently, The Comfort Group, which owns Sleepyhead and Sleepmaker, amongst other brands.