articles tagged 'Australia'

Nike ups the ante of 'Just Do It'

  • PopPress
  • July 14, 2017
  • StopPress Team
Nike ups the ante of 'Just Do It'

Nike Australia has taken a fresh approach to its 'Just Do It' slogan, in a series of videos showing athletes going to extreme measures to make their workouts extra challenging.

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Meet Graham

  • PopPress
  • July 22, 2016
  • StopPress Team
Meet Graham

Towards Zero has created ‘Graham’, an interactive lifelike sculpture, in a bid to reduce road deaths and injuries.

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Beneath the Surface
Beneath the Surface
In this series, brought to you by Microsoft, we talk to a conceptual photographer, illustrator ...
Insight Creative
Insight Creative
Insight Creative specialises in shaping business stories out the core insights that often lie under ...
20/20 (tele)vision
20/20 (tele)vision
Media consumption is changing. But by how much?
The Hot List
The Hot List
Our rundown of the hottest shows, brands and creators in New Zealand media. 1. magazine ...
Cannes Lions 2017
Cannes Lions 2017
All the winners, the shortlists and the drama from this year's edition of advertising biggest ...
Merger Mania
Merger Mania
All our stories on the nation's two failed mergers in one place
Bauer Beyond the Page
Bauer Beyond the Page
When it comes to creating branded content, there are few better in the Kiwi market ...
The Indies
The Indies
Over the course of this series of articles, we look at how always-nimble indy agencies ...
AdRoll on automation
AdRoll on automation
Marketing automation is tipped to eventually become the only way advertising is traded in the ...
Game Changers
Game Changers
It’s all about PEOPLE. Join us as we discuss global insights, ideas and innovations from ...
TVNZ-NZ Marketing Awards 2015
TVNZ-NZ Marketing Awards 2015
Celebrating all the winners of the 2015 TVNZ-NZ Marketing Awards.
Future Tense
Future Tense
In a new series, StopPress talks to a range of newsmakers currently trying to shine ...
Beyond the Page
Beyond the Page
In conjunction with the MPA, the Beyond the Page series shows how some of the ...
Up Country
Up Country
In conjunction with News Works, the Up Country series talks with some of New Zealand's ...
Sounding off
Sounding off
As part of a content partnership with MediaWorks, we've asked a few of the company's ...
StopPress Podcasts
StopPress Podcasts
We sit down for a chat with industry leaders to find out what they're up ...

'There's nothing wrong with this picture'

  • PopPress
  • May 13, 2016
  • StopPress Team
'There's nothing wrong with this picture'

"There's nothing wrong with your picture", said Waleed Aly upon winning the best TV Personality in Australia award, sparking an internet frenzy. And while his speech was delivered to an Aussie audience, it also has a lot of relevance on this side of the ditch.

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Special Group’s Michael Redwood: Sydney office ‘definitely on track' to be bigger than Auckland office by end of 2016

  • Advertising
  • March 8, 2016
  • Damien Venuto
Special Group’s Michael Redwood: Sydney office ‘definitely on track' to be bigger than Auckland office by end of 2016

Special Group chief executive Michael Redwood says business on the other side of the ditch is growing so quickly that he anticipates the Sydney office will employ more staff than the Auckland branch by the end of 2016. And this rapid growth, which has seen the Sydney office grow to 30 staff within 18 months, was recently recognised by Sydney-based Adnews magazine, which declared Special Group the Emerging Agency of the Year.

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voices

The power of collaboration

  • PopPress
  • October 2, 2015
  • StopPress Team
The power of collaboration

Ads for universities have always been a bit cringey, but the Universtiy of Melbourne has helped break the cycle with a creative spot about ‘What happens when minds collide’.

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BuzzFeed's Andy Wiedlin on being employee number 38 and setting up shop in Australia

  • Advertising
  • November 6, 2014
  • Damien Venuto
BuzzFeed's Andy Wiedlin on being employee number 38 and setting up shop in Australia

As recently as the 1990s it would’ve been difficult to imagine a catalogue of oddly numbered lists turning into one of new media’s biggest success stories. But now, as we find ourselves neck deep in the zeros and ones of the digital age, the question ‘Have you seen that BuzzFeed list on …?’ has become a phrase as familiar—and commonly used—as ‘Google it’ or ‘there’s an app for that’. Andy Wiedlin, BuzzFeed’s chief revenue officer, is someone who has first-hand experience of BuzzFeed’s journey from being a quirky idea to a pop culture phenomenon.

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The duality of Snakk Media: snakes and ladders at the mobile start-up

  • Didge
  • June 19, 2014
  • Damien Venuto
The duality of Snakk Media: snakes and ladders at the mobile start-up

Snakk Media's preliminary financial results released last week showed a 92 percent year-on-year increase, shifting up from $3.6 million recorded between March 2012 and March 2013 to $7 million in the most recent results. Add to this the fact that the company has just announced plans to open a Singapore office in addition to those in Australia and New Zealand, and it seems that Snakk Media’s new chief executive Mark Ryan has a lot to smile about less than a year into his job. But a recent drop in the company's share price and the fact that it continues to operate at a loss means the company's evolution has had its fair share of ups and downs.

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Would Tony tweet that?

  • Social media
  • September 4, 2013
  • StopPress Team
Would Tony tweet that?

Tony Abbott's been in the news for a string of gaffes, now his rivals are imagining tweets that would make him really unpopular. Nothing's new in the murky world of political campaigning, except perhaps catchy music.

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Same power, different latitude: Powershop takes on Australia

  • Marketing
  • June 28, 2013
  • Ben Fahy
Same power, different latitude: Powershop takes on Australia

Powershop has managed to find a solid niche in New Zealand's energy market as a cheeky challenger brand that gives its more than 50,000 customers additional information about their energy usage, lets them buy power online and shows them plenty of love. And now the Meridian-owned business is taking that model to Australia.

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2degrees indulges in some subtle Aussie baiting

  • Advertising
  • June 7, 2013
  • StopPress Team
2degrees indulges in some subtle Aussie baiting

To promote the fact that 2degrees customers on a Carryover Plan can call and text their Aussie mates at no extra cost, the cheeky telco has released an ad via TBWA that details the similarities between the two countries. But it still manages to stoke the trans-Tasman coals with a Troy McClure-esque disclaimer at the end.

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Lassoo looks to the lucky country with new trans-Tasman clients

  • Media
  • May 6, 2013
  • Ben Fahy
Lassoo looks to the lucky country with new trans-Tasman clients

It's not unusual to see marcomms work for the New Zealand market that's been done by our dear Australian friends. But Auckland independent Lassoo Media and PR has been reversing that trend recently after being enlisted to carry out trans-Tasman work for clients like Cavalier Bremworth, Trilogy and, most recently, The Comfort Group, which owns Sleepyhead and Sleepmaker, amongst other brands.

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