Audi head of marketing Robert Barlow has confirmed that the German car company will be reviewing its creative account.
Marketing, advertising & media intelligence
Audi and FCB are the latest to jump on the 360-degree video bandwagon, allowing those who don’t know what it’s like to drive an Audi to hop inside the virtual cockpit of an A4 for a tour of its interior.
To draw attention to the tech underpinning the headlights of its new A4 model, Audi has launched an innovative piece of outdoor advertising that picks up on pedestrians and illuminates them while they are crossing the road. In addition to illustrating the mobility of the lights in the system, the activation also serves to make those crossing the road more visible when the streets are dark.
Whether they're fast-walkers or slow-walkers (Simon Pegg's preferred option), zombies will stop at nothing to get at braaaaiiiinnnnnnsssss. And, in this German Audi ad promoting its reliable—and reliably expensive—servicing options, dodgy mechanics will stop at nothing to get your business.
Breaking the rules is a standard trope used to encourage consumers to make an extravagant purchase. And while it doesn't necessarily redefine this oft-used premise, Audi's new spot via Venables Bell & Partners is an entertaining and far-fetched look at the consequences that could follow on from breaking the simple rule of not waiting at least an hour after eating.
After losing the BMW account earlier this year, FCB Media has successfully orchestrated a switcheroo and landed itself behind the driver's seat of not one but four automotive brands by winning the European Motor Distributors (EMD) media account after a pitching process, which involved two separate media briefs.
At the 2014 Cannes Lions there were over 3,000 entries into the activation category alone. And, anecdotally, at least, brands in this market are spending more of their budget on real-life experiences that can then be amplified with digital and social tools. Here are a few local examples.
Plenty of car brands have ambassadors. But Audi has taken that a step further—and added in a Queen track—for its 'Stay Uncompromised' campaign, which features Ricky Gervais in the lead.
Audi, Warehouse Stationery, Sony and a Vietnamese hospital get a gold star this week.
Last year, after six years in second place, BMW knocked Audi off its perch and reclaimed the top selling premium car mantle in the New Zealand market. But Audi isn't far behind, it's still growing and it's decided to tap into the nation's patriotic fervour with one of the German brand's first locally shot campaigns.
In the battle of the premium cars, New Zealand is something of an anomaly, because unlike most markets around the world Audi has been top of the pile for the past six years. But by rethinking its marketing tactics, tailoring its products and comms to suit the New Zealand market, standing up to HQ and targeting new customers, BMW managed to reclaim the throne last year.
Fiona Woolley swapped postage for precision German engineering in 2011 and now Audi's head of marketing spills her guts on 2012.
Huffer, which turned 15 this year, joined forces with Absolut last year to design its own bottle and now it's putting its special touch on premium cars, because 15 unique Audi A1s—the result of a collaboration with local fashion man and Audi ambassador Steve Dunstan—will hit Kiwi shores in January.
The Cravendale cats—with opposable thumbs—are back; the full, glorious clip of Flight of the Conchords charity song for Cure Kids; honestly, I need a new phone; the weirdest ice cream commercials ever; drive an Audi, dream of robbery; the year 3000; easily the best football songs you'll ever hear; Australia certainly loves its big musical numbers; Chuck Norris just lost all his meme cred, Where whoopsie, Catroulette and run over your pretentious friends.
As you wind down and get set for your two days off ahead of the next week, spare a thought for Colenso BBDO’s copywriter Simon Vicars. The poor bloke was sitting in an airport lounge when we called him, getting ready to wing his way to Fiji for a week’s “work”. Then we had to break the news Colenso BBDO had won the May round of The Glossies with 34 percent of the votes for its ‘Idiot’ print ad in NZ Rugby World. ‘Idiot’, part of DB Export Dry’s ‘The Wine is Over’ campaign, put itself a fare distance ahead of its closest rivals. Bettle’s Langham ad, featured in New Idea, placed second with 22 percent of votes while BCG2’s effort for Audi in Metro earned it third place with a 16 percent share of votes.