articles tagged 'Audi'

Illuminated pedestrians

  • PopPress
  • October 15, 2015
Illuminated pedestrians

To draw attention to the tech underpinning the headlights of its new A4 model, Audi has launched an innovative piece of outdoor advertising that picks up on pedestrians and illuminates them while they are crossing the road. In addition to illustrating the mobility of the lights in the system, the activation also serves to make those crossing the road more visible when the streets are dark.

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Attack of the killer grease monkeys

  • PopPress
  • March 3, 2015
  • StopPress Team
Attack of the killer grease monkeys

Whether they're fast-walkers or slow-walkers (Simon Pegg's preferred option), zombies will stop at nothing to get at braaaaiiiinnnnnnsssss. And, in this German Audi ad promoting its reliable—and reliably expensive—servicing options, dodgy mechanics will stop at nothing to get your business.

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Aquatic delinquency is a pretty big issue

  • PopPress
  • January 23, 2015
  • StopPress Team
Aquatic delinquency is a pretty big issue

Breaking the rules is a standard trope used to encourage consumers to make an extravagant purchase. And while it doesn't necessarily redefine this oft-used premise, Audi's new spot via Venables Bell & Partners is an entertaining and far-fetched look at the consequences that could follow on from breaking the simple rule of not waiting at least an hour after eating.

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Audi tweaks global 'Land of Quattro' platform to appeal to Kiwi tastes

  • Marketing
  • July 29, 2013
  • Ben Fahy
Audi tweaks global 'Land of Quattro' platform to appeal to Kiwi tastes

Last year, after six years in second place, BMW knocked Audi off its perch and reclaimed the top selling premium car mantle in the New Zealand market. But Audi isn't far behind, it's still growing and it's decided to tap into the nation's patriotic fervour with one of the German brand's first locally shot campaigns.

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The ultimate marketing machine: how BMW reclaimed premium pole position

  • Marketing
  • March 5, 2013
  • Ben Fahy
The ultimate marketing machine: how BMW reclaimed premium pole position

In the battle of the premium cars, New Zealand is something of an anomaly, because unlike most markets around the world Audi has been top of the pile for the past six years. But by rethinking its marketing tactics, tailoring its products and comms to suit the New Zealand market, standing up to HQ and targeting new customers, BMW managed to reclaim the throne last year.

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Year in Review: Fiona Woolley

  • Year in Review brought to you by Marsden Inch
  • January 21, 2013
  • StopPress Team
Year in Review: Fiona Woolley

Fiona Woolley swapped postage for precision German engineering in 2011 and now Audi's head of marketing spills her guts on 2012.

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Cars and clothes collide in Audi/Huffer collaboration

  • Brand
  • November 27, 2012
  • StopPress Team
Cars and clothes collide in Audi/Huffer collaboration

Huffer, which turned 15 this year, joined forces with Absolut last year to design its own bottle and now it's putting its special touch on premium cars, because 15 unique Audi A1s—the result of a collaboration with local fashion man and Audi ambassador Steve Dunstan—will hit Kiwi shores in January.

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Catnapped! Charity! New phone! Ice cream! Robbery! The future! Football! Australia! Chuck Norris!

  • Woop
  • September 7, 2012
  • Ben Fahy
Catnapped! Charity! New phone! Ice cream! Robbery! The future! Football! Australia! Chuck Norris!

The Cravendale cats—with opposable thumbs—are back; the full, glorious clip of Flight of the Conchords charity song for Cure Kids; honestly, I need a new phone; the weirdest ice cream commercials ever; drive an Audi, dream of robbery; the year 3000; easily the best football songs you'll ever hear; Australia certainly loves its big musical numbers; Chuck Norris just lost all his meme cred, Where whoopsie, Catroulette and run over your pretentious friends.

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Don’t be an idiot, have a Glossie. Colenso BBDO takes out May Glossies win with DB Export Dry ad

  • Glossies
  • June 15, 2012
  • Deirdre Robert
Don’t be an idiot, have a Glossie. Colenso BBDO takes out May Glossies win with DB Export Dry ad

As you wind down and get set for your two days off ahead of the next week, spare a thought for Colenso BBDO’s copywriter Simon Vicars. The poor bloke was sitting in an airport lounge when we called him, getting ready to wing his way to Fiji for a week’s “work”. Then we had to break the news Colenso BBDO had won the May round of The Glossies with 34 percent of the votes for its ‘Idiot’ print ad in NZ Rugby World. ‘Idiot’, part of DB Export Dry’s ‘The Wine is Over’ campaign, put itself a fare distance ahead of its closest rivals. Bettle’s Langham ad, featured in New Idea, placed second with 22 percent of votes while BCG2’s effort for Audi in Metro earned it third place with a 16 percent share of votes.

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