articles tagged 'Auckland'

The All Blacks show off the best of Auckland

  • Advertising
  • April 3, 2017
  • StopPress Team
The All Blacks show off the best of Auckland

Ahead of the Lions tour which kicks off in June, a few All Blacks have taken a break from training to show visiting fans what’s on offer in Auckland as part of a ‘Secret Training Ground’ campaign for Auckland Tourism, Events and Economic Development (ATEED) by Augusto.

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The ethnoscape is where brands need to live

  • Opinion
  • March 20, 2017
  • Karin Glucina
The ethnoscape is where brands need to live

TRA business director Karin Glucina takes a look at cultural diversity in Auckland, why it's important for marketers to understand the city's make-up and how culture influences purchasing decisions.

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Insight Creative
Insight Creative
Insight Creative specialises in shaping business stories out the core insights that often lie under ...
Cannes Lions 2017
Cannes Lions 2017
All the winners, the shortlists and the drama from this year's edition of advertising biggest ...
20/20 (tele)vision
20/20 (tele)vision
Media consumption is changing. But by how much?
Merger Mania
Merger Mania
All our stories on the nation's two failed mergers in one place
Bauer Beyond the Page
Bauer Beyond the Page
When it comes to creating branded content, there are few better in the Kiwi market ...
The Indies
The Indies
Over the course of this series of articles, we look at how always-nimble indy agencies ...
AdRoll on automation
AdRoll on automation
Marketing automation is tipped to eventually become the only way advertising is traded in the ...
Game Changers
Game Changers
It’s all about PEOPLE. Join us as we discuss global insights, ideas and innovations from ...
TVNZ-NZ Marketing Awards 2015
TVNZ-NZ Marketing Awards 2015
Celebrating all the winners of the 2015 TVNZ-NZ Marketing Awards.
Future Tense
Future Tense
In a new series, StopPress talks to a range of newsmakers currently trying to shine ...
Beyond the Page
Beyond the Page
In conjunction with the MPA, the Beyond the Page series shows how some of the ...
Up Country
Up Country
In conjunction with News Works, the Up Country series talks with some of New Zealand's ...
Sounding off
Sounding off
As part of a content partnership with MediaWorks, we've asked a few of the company's ...

The coffee cart that hatched a Kiwi brand: the design, purpose and 'kaizen' behind Kokako's 15-year story

  • Brand
  • April 21, 2016
  • Holly Bagge
The coffee cart that hatched a Kiwi brand: the design, purpose and 'kaizen' behind Kokako's 15-year story

Auckland-based coffee retailer and café Kokako started from humble beginnings in 2001 when former owners Helen Ollivier and Christian Lamdin slung their steamy brews out of a coffee cart. Now the Kokako brand can be seen in cafes and stores all over the country, while its flagship Grey Lynn store has become a hub for customers who enjoy slick surroundings, organic food and perhaps a glass of cold brew coffee or two. Having just celebrated its 15-year anniversary, it seemed like the perfect time to chat to owner Mike Murphy about the brand and why he thinks it’s been so successful.

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Outdoor advertising: will there ever be too much?

  • Advertising
  • March 15, 2016
  • Erin McKenzie
Outdoor advertising: will there ever be too much?

Take a look outside and you will see the outdoor advertising industry is booming. Traditional billboards are now competing with digital displays for attention and OMANZ is celebrating a record year. However, is there, perhaps, an overabundance of outdoor advertising cluttering public spaces? We chat to OMANZ chair and iSite CEO Wayne Chapman about whether there might be a case of too much of a good thing in the outdoor industry.

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voices

'Daddy daycare in my polo wear'

  • PopPresss
  • February 9, 2016
  • StopPress Team
'Daddy daycare in my polo wear'

Last year, we were blessed with the brilliant piece of satire that is Activewear by content creators The Skit Box (and distributed via the Van Vuuren Bros YouTube channel). As the saying goes imitation is the best form of flattery—and imitation has arrived via Auckland Theatre Company (ATC).

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Air New Zealand dresses Auckland up to the nines

  • Advertising
  • November 19, 2015
  • StopPress Team
Air New Zealand dresses Auckland up to the nines

'Snackable content' seems to be the buzzword of the moment and while some believe this trend may lead to obesity of the mind, Air New Zealand has joined the feast, releasing nine clips showcasing various Auckland activities in an effort to get Australians to come over and support their NRL team during next year’s NRL Auckland Nines event. PLUS: ATEED calls on Robyn Malcolm to get the locals to experience some lesser-known Auckland attractions.

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Uber hits one million trips

  • PopPress
  • September 24, 2015
  • StopPress Team
Uber hits one million trips

Uber has now reached one million trips in New Zealand since it launched 18 months ago and to celebrate, it’s offering its users two free rides tomorrow and has released information on its impact in the country.

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Selling the 'super city': inside ATEED's search for Auckland's essence

  • Branding
  • August 25, 2015
  • Henry Oliver
Selling the 'super city': inside ATEED's search for Auckland's essence

Auckland’s been the City of Sails and the Big Little City. Aucklanders have been JAFAs and (long before that) Rangitoto Yanks. But none of these holdovers from the good ol’ days of the share market boom, the America’s Cup or the John Banks mayoralties work for the diverse ‘super city’ of 1.5 million people that Auckland is becoming. And after a comprehensive review of Auckland's economic development strategy, ATEED is undertaking Global Auckland, a rebranding project that aims to find the city's secret sauce.

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