Chinese Herald owner Lili Wang has a classic immigrant story. She originally arrived in New Zealand with nothing but a ceaseless ambition to make something of her new life. And she has done just that, commencing her career in banking, starting her own business and eventually purchasing the Chinese Herald. Now, as she sits down to chat with NZ Marketing, she says her sights are set on building a bridge between the Chinese and what she calls "mainstream" communities in New Zealand.
Marketing, advertising & media intelligence
Mt Smart Stadium is in the market for a new naming rights partner, with Auckland Stadiums, a business unit of Regional Facilities Auckland, inviting expressions of interest from companies with an interest in the sponsorship opportunity.
This weekend the Auckland Harbour Bridge is set to be brighter than normal, as Vector and Auckland Council turn it into a gigantic, light-up billboard to remind people of the power of the sun and the potential of renewable energy.
It was 2014 that Spark announced its partnership with Kiwi NBA player Steven Adams and the Auckland Council to open five basketball courts around Auckland in a campaign called ‘The Boroughs’, and last week, it finally came good on that promise with the opening of the East Auckland court.
Ahead of the Lions tour which kicks off in June, a few All Blacks have taken a break from training to show visiting fans what’s on offer in Auckland as part of a ‘Secret Training Ground’ campaign for Auckland Tourism, Events and Economic Development (ATEED) by Augusto.
TRA business director Karin Glucina takes a look at cultural diversity in Auckland, why it's important for marketers to understand the city's make-up and how culture influences purchasing decisions.
It might seem advertising feeds our capitalist society but sometimes agencies offer up their creativity to support a cause. Sugar & Partners and Phantom Billstickers recently proved that point when backing efforts to save Otuataua Stonefields Historic Reserve in Auckland by launching and promoting a virtual occupation of the land.
The coffee cart that hatched a Kiwi brand: the design, purpose and 'kaizen' behind Kokako's 15-year story
Auckland-based coffee retailer and café Kokako started from humble beginnings in 2001 when former owners Helen Ollivier and Christian Lamdin slung their steamy brews out of a coffee cart. Now the Kokako brand can be seen in cafes and stores all over the country, while its flagship Grey Lynn store has become a hub for customers who enjoy slick surroundings, organic food and perhaps a glass of cold brew coffee or two. Having just celebrated its 15-year anniversary, it seemed like the perfect time to chat to owner Mike Murphy about the brand and why he thinks it’s been so successful.
Take a look outside and you will see the outdoor advertising industry is booming. Traditional billboards are now competing with digital displays for attention and OMANZ is celebrating a record year. However, is there, perhaps, an overabundance of outdoor advertising cluttering public spaces? We chat to OMANZ chair and iSite CEO Wayne Chapman about whether there might be a case of too much of a good thing in the outdoor industry.
At a time when Kiwis are spending more of their disposable income on experiences, the Pop-up Globe has become a reminder of why it pays to invest in real-life experiences—especially when those experiences offer something as rewarding as stepping a few hundred years into the past.
Last year, we were blessed with the brilliant piece of satire that is Activewear by content creators The Skit Box (and distributed via the Van Vuuren Bros YouTube channel). As the saying goes imitation is the best form of flattery—and imitation has arrived via Auckland Theatre Company (ATC).
'Snackable content' seems to be the buzzword of the moment and while some believe this trend may lead to obesity of the mind, Air New Zealand has joined the feast, releasing nine clips showcasing various Auckland activities in an effort to get Australians to come over and support their NRL team during next year’s NRL Auckland Nines event. PLUS: ATEED calls on Robyn Malcolm to get the locals to experience some lesser-known Auckland attractions.
The University of Auckland has launched a campaign via JWT all about ‘achieving the amazing’, which takes the clever approach of using science to do just that, literally. Here’s a rundown on the effort.
Radio New Zealand has launched its first podcast with John Campbell called ‘Pay day is broke day’ and in just an hour since it was published it’s already the most popular piece of content on the RNZ site.
Uber has now reached one million trips in New Zealand since it launched 18 months ago and to celebrate, it’s offering its users two free rides tomorrow and has released information on its impact in the country.