TRA business director Karin Glucina takes a look at cultural diversity in Auckland, why it's important for marketers to understand the city's make-up and how culture influences purchasing decisions.
Marketing, advertising & media intelligence
It might seem advertising feeds our capitalist society but sometimes agencies offer up their creativity to support a cause. Sugar & Partners and Phantom Billstickers recently proved that point when backing efforts to save Otuataua Stonefields Historic Reserve in Auckland by launching and promoting a virtual occupation of the land.
The coffee cart that hatched a Kiwi brand: the design, purpose and 'kaizen' behind Kokako's 15-year story
Auckland-based coffee retailer and café Kokako started from humble beginnings in 2001 when former owners Helen Ollivier and Christian Lamdin slung their steamy brews out of a coffee cart. Now the Kokako brand can be seen in cafes and stores all over the country, while its flagship Grey Lynn store has become a hub for customers who enjoy slick surroundings, organic food and perhaps a glass of cold brew coffee or two. Having just celebrated its 15-year anniversary, it seemed like the perfect time to chat to owner Mike Murphy about the brand and why he thinks it’s been so successful.
From the page to the screen and everywhere inbetween: how magazines are morphing into many-tentacled consumer brands
Take a look outside and you will see the outdoor advertising industry is booming. Traditional billboards are now competing with digital displays for attention and OMANZ is celebrating a record year. However, is there, perhaps, an overabundance of outdoor advertising cluttering public spaces? We chat to OMANZ chair and iSite CEO Wayne Chapman about whether there might be a case of too much of a good thing in the outdoor industry.
At a time when Kiwis are spending more of their disposable income on experiences, the Pop-up Globe has become a reminder of why it pays to invest in real-life experiences—especially when those experiences offer something as rewarding as stepping a few hundred years into the past.
Last year, we were blessed with the brilliant piece of satire that is Activewear by content creators The Skit Box (and distributed via the Van Vuuren Bros YouTube channel). As the saying goes imitation is the best form of flattery—and imitation has arrived via Auckland Theatre Company (ATC).
'Snackable content' seems to be the buzzword of the moment and while some believe this trend may lead to obesity of the mind, Air New Zealand has joined the feast, releasing nine clips showcasing various Auckland activities in an effort to get Australians to come over and support their NRL team during next year’s NRL Auckland Nines event. PLUS: ATEED calls on Robyn Malcolm to get the locals to experience some lesser-known Auckland attractions.
The University of Auckland has launched a campaign via JWT all about ‘achieving the amazing’, which takes the clever approach of using science to do just that, literally. Here’s a rundown on the effort.
Radio New Zealand has launched its first podcast with John Campbell called ‘Pay day is broke day’ and in just an hour since it was published it’s already the most popular piece of content on the RNZ site.
Uber has now reached one million trips in New Zealand since it launched 18 months ago and to celebrate, it’s offering its users two free rides tomorrow and has released information on its impact in the country.
Auckland’s been the City of Sails and the Big Little City. Aucklanders have been JAFAs and (long before that) Rangitoto Yanks. But none of these holdovers from the good ol’ days of the share market boom, the America’s Cup or the John Banks mayoralties work for the diverse ‘super city’ of 1.5 million people that Auckland is becoming. And after a comprehensive review of Auckland's economic development strategy, ATEED is undertaking Global Auckland, a rebranding project that aims to find the city's secret sauce.
The ‘pics’ of the bunch: NZ Geographic photographer of the year soon to be announced from 28 finalists
A timelapse video of luminescent glow worms, delicate frost crystals, a blue shark emerging from the water and a jellyfish the size of a dinner plate are among the 28 finalists of the New Zealand Geographic Photographer of the Year, selected from a whopping 5,800 entries.
Auckland street artist Paul Walsh has achieved internet fame after his transformation of the city’s utility boxes.
Tourism New Zealand has 100% Pure. Wellington has its Absolutely Positively. What's Auckland's story? ATEED's Vivien Bridgwater is tasked with opening the book.
Yesterday, at the Auckland War Memorial Museum, the Committee for Auckland announced some of the key findings that have been compiled in its latest report called ‘Auckland as a Creative City’. The principle theme delivered during the breakfast event was that “Auckland needs an over-arching strategy to unlock the potential of its creative sectors and grow the economy to make the city more globally competitive.”