articles tagged 'Auckland'

Horse’s Mouth: Lili Wang, Chinese Herald

  • Horse's Mouth
  • February 20, 2018
  • StopPress Team
Horse’s Mouth: Lili Wang, Chinese Herald

Chinese Herald owner Lili Wang has a classic immigrant story. She originally arrived in New Zealand with nothing but a ceaseless ambition to make something of her new life. And she has done just that, commencing her career in banking, starting her own business and eventually purchasing the Chinese Herald. Now, as she sits down to chat with NZ Marketing, she says her sights are set on building a bridge between the Chinese and what she calls "mainstream" communities in New Zealand.

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Auckland Stadiums offer Mt Smart naming rights

  • Advertising
  • February 14, 2018
  • StopPress Team
Auckland Stadiums offer Mt Smart naming rights

Mt Smart Stadium is in the market for a new naming rights partner, with Auckland Stadiums, a business unit of Regional Facilities Auckland, inviting expressions of interest from companies with an interest in the sponsorship opportunity.

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Colenso BBDO tells the story of Vector lighting up the bridge - Updated

  • Advertising
  • January 26, 2018
  • StopPress Team
Colenso BBDO tells the story of Vector lighting up the bridge - Updated

This weekend the Auckland Harbour Bridge is set to be brighter than normal, as Vector and Auckland Council turn it into a gigantic, light-up billboard to remind people of the power of the sun and the potential of renewable energy.

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Social scoreboard

Zavy and StopPress have worked together to create a scoreboard that compares how the top 25 traditional media advertising spenders in New Zealand have performed on social media over the past 30 days, updated in real time.

topics
Follow The Money
Follow The Money
Follow the money. It’s an axiom that journalists have believed in for years and a ...
Regional Rundown
Regional Rundown
StopPress takes a trip down the country to see who the audiences and agencies are ...
Beyond the Page 2018
Beyond the Page 2018
In conjunction with the MPA, the Beyond the Page series shows how some of the ...
Insight Creative
Insight Creative
Insight Creative specialises in shaping business stories out the core insights that often lie under ...
Beneath the Surface
Beneath the Surface
In this series, brought to you by Microsoft, we talk to a conceptual photographer, illustrator ...
20/20 (tele)vision
20/20 (tele)vision
Media consumption is changing. But by how much?
The Hot List
The Hot List
Our rundown of the hottest shows, brands and creators in New Zealand media. 1. magazine ...
Cannes Lions 2017
Cannes Lions 2017
All the winners, the shortlists and the drama from this year's edition of advertising biggest ...
Merger Mania
Merger Mania
All our stories on the nation's two failed mergers in one place
Bauer Beyond the Page
Bauer Beyond the Page
When it comes to creating branded content, there are few better in the Kiwi market ...
The Indies
The Indies
Over the course of this series of articles, we look at how always-nimble indy agencies ...
AdRoll on automation
AdRoll on automation
Marketing automation is tipped to eventually become the only way advertising is traded in the ...
Game Changers
Game Changers
It’s all about PEOPLE. Join us as we discuss global insights, ideas and innovations from ...
TVNZ-NZ Marketing Awards 2015
TVNZ-NZ Marketing Awards 2015
Celebrating all the winners of the 2015 TVNZ-NZ Marketing Awards.
Future Tense
Future Tense
In a new series, StopPress talks to a range of newsmakers currently trying to shine ...
Beyond the Page
Beyond the Page
In conjunction with the MPA, the Beyond the Page series shows how some of the ...
Up Country
Up Country
In conjunction with News Works, the Up Country series talks with some of New Zealand's ...
Sounding off
Sounding off
As part of a content partnership with MediaWorks, we've asked a few of the company's ...
StopPress Podcasts
StopPress Podcasts
We sit down for a chat with industry leaders to find out what they're up ...

Spark cuts the ribbon on final Boroughs court

  • Advertising
  • July 10, 2017
  • StopPress Team
Spark cuts the ribbon on final Boroughs court

It was 2014 that Spark announced its partnership with Kiwi NBA player Steven Adams and the Auckland Council to open five basketball courts around Auckland in a campaign called ‘The Boroughs’, and last week, it finally came good on that promise with the opening of the East Auckland court.

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The All Blacks show off the best of Auckland

  • Advertising
  • April 3, 2017
  • StopPress Team
The All Blacks show off the best of Auckland

Ahead of the Lions tour which kicks off in June, a few All Blacks have taken a break from training to show visiting fans what’s on offer in Auckland as part of a ‘Secret Training Ground’ campaign for Auckland Tourism, Events and Economic Development (ATEED) by Augusto.

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voices

The ethnoscape is where brands need to live

  • Opinion
  • March 20, 2017
  • Karin Glucina
The ethnoscape is where brands need to live

TRA business director Karin Glucina takes a look at cultural diversity in Auckland, why it's important for marketers to understand the city's make-up and how culture influences purchasing decisions.

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Sugar & Partners, Phantom Billstickers and Soul unite to save historic land—Updated

  • Advertising
  • November 15, 2016
  • StopPress Team
Sugar & Partners, Phantom Billstickers and Soul unite to save historic land—Updated

It might seem advertising feeds our capitalist society but sometimes agencies offer up their creativity to support a cause. Sugar & Partners and Phantom Billstickers recently proved that point when backing efforts to save Otuataua Stonefields Historic Reserve in Auckland by launching and promoting a virtual occupation of the land.

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The coffee cart that hatched a Kiwi brand: the design, purpose and 'kaizen' behind Kokako's 15-year story

  • Brand
  • April 21, 2016
  • Holly Bagge
The coffee cart that hatched a Kiwi brand: the design, purpose and 'kaizen' behind Kokako's 15-year story

Auckland-based coffee retailer and café Kokako started from humble beginnings in 2001 when former owners Helen Ollivier and Christian Lamdin slung their steamy brews out of a coffee cart. Now the Kokako brand can be seen in cafes and stores all over the country, while its flagship Grey Lynn store has become a hub for customers who enjoy slick surroundings, organic food and perhaps a glass of cold brew coffee or two. Having just celebrated its 15-year anniversary, it seemed like the perfect time to chat to owner Mike Murphy about the brand and why he thinks it’s been so successful.

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Outdoor advertising: will there ever be too much?

  • Advertising
  • March 15, 2016
  • Erin McKenzie
Outdoor advertising: will there ever be too much?

Take a look outside and you will see the outdoor advertising industry is booming. Traditional billboards are now competing with digital displays for attention and OMANZ is celebrating a record year. However, is there, perhaps, an overabundance of outdoor advertising cluttering public spaces? We chat to OMANZ chair and iSite CEO Wayne Chapman about whether there might be a case of too much of a good thing in the outdoor industry.

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Cash for time-travel: Pop-up Globe proves a hit among experience-hungry Kiwis

  • Marketing
  • February 19, 2016
  • Holly Bagge
Cash for time-travel: Pop-up Globe proves a hit among experience-hungry Kiwis

At a time when Kiwis are spending more of their disposable income on experiences, the Pop-up Globe has become a reminder of why it pays to invest in real-life experiences—especially when those experiences offer something as rewarding as stepping a few hundred years into the past.

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'Daddy daycare in my polo wear'

  • PopPresss
  • February 9, 2016
  • StopPress Team
'Daddy daycare in my polo wear'

Last year, we were blessed with the brilliant piece of satire that is Activewear by content creators The Skit Box (and distributed via the Van Vuuren Bros YouTube channel). As the saying goes imitation is the best form of flattery—and imitation has arrived via Auckland Theatre Company (ATC).

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Air New Zealand dresses Auckland up to the nines

  • Advertising
  • November 19, 2015
  • StopPress Team
Air New Zealand dresses Auckland up to the nines

'Snackable content' seems to be the buzzword of the moment and while some believe this trend may lead to obesity of the mind, Air New Zealand has joined the feast, releasing nine clips showcasing various Auckland activities in an effort to get Australians to come over and support their NRL team during next year’s NRL Auckland Nines event. PLUS: ATEED calls on Robyn Malcolm to get the locals to experience some lesser-known Auckland attractions.

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The University of Auckland achieves the amazing to lure students—UPDATED

  • Advertising
  • October 27, 2015
  • StopPress Team
The University of Auckland achieves the amazing to lure students—UPDATED

The University of Auckland has launched a campaign via JWT all about ‘achieving the amazing’, which takes the clever approach of using science to do just that, literally. Here’s a rundown on the effort.

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John Campbell debuts podcast series on RNZ

  • September 24, 2015
  • Holly Bagge
John Campbell debuts podcast series on RNZ
RNZ/Diego Opatowski

Radio New Zealand has launched its first podcast with John Campbell called ‘Pay day is broke day’ and in just an hour since it was published it’s already the most popular piece of content on the RNZ site.

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Uber hits one million trips

  • PopPress
  • September 24, 2015
  • StopPress Team
Uber hits one million trips

Uber has now reached one million trips in New Zealand since it launched 18 months ago and to celebrate, it’s offering its users two free rides tomorrow and has released information on its impact in the country.

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