Chins have been stroked, cases have been put, voices have ben raised and chocolate thins have been consumed. Which can mean only one thing: the winners have been chosen for the StopPress/MediaWorks TVC of the Year.
Browsing: Auckland Philharmonia
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Toyota’s smitten, masochistic kitten takes StopPress/MediaWorks TVC of the Year title, Westpac’s ‘Flatties’ wins People’s Choice
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TVCs of the Week: 16 October
A triple whammy for Saatchi & Saatchi this week, with Big Ben and the Auckland Philharmonia getting in behind.
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Auckland Philharmonia and Colenso take a leaf out of the modern musical playbook
In a world where The Ridges get their own TV show, celebrities get the headlines and fans froth at the mouth over One Direction or Justin Bieber, it’s not surprising there’s a belief that the lowest-common denominator is on the warpath. It certainly makes things tough for some of the more high-brow pursuits, but rather than simply take the government’s funding decision on the chin, the Auckland Philharmonia Orchestra and Colenso BBDO have released a charity single called ‘Soundtrack to Auckland’ to help rally support for its cause from Aucklanders.