The Ministry of Education is taking on bullying with ‘Oat the Goat’, a prevention initiative and interactive campaign by FBC.
Marketing, advertising & media intelligence
SBS bank has introduced Kiwi audiences to a Kiwi couple, Eric and Sandra, who are randomly interrupted by luminescent text featuring messages from the bank.
The annual New Zealand Best Awards celebrate excellence in graphic, spatial, product and interactive design. Here’s a few of our favourite finalists from the ‘Interactive – moving images’ category from the likes of Waxeye, Assembly, Media Design School, Powershop and Locales.
Orcon, a double for ANZ, Lift Plus and Semble walk under our guard of honour this week.
All rise for Tui's take on the handheld device, Ford's woolly numbers and 2degrees' probing questions.
Auckland company Assembly has created a new site for Sony's 'Be Moved' brand campaign, which showcases a selection of products as the sum of their parts. Animations give the appearance of product assembly to seven products as visitors scroll through the site.
Listen: Airbnb user design experience manager Jenny Arden on design building trust, design-thinking and designer-founders
Whybin\TBWA's Digital Arts Network and Assembly have brought Middle Earth to life online for Tourism New Zealand. The tourism organisation is making the most of content developed for the Book of New Zealand, a digital installation in Los Angeles that promotes four locations used in the filming of The Hobbit sequel The Desolation of Smaug.
Bell Tea's historic arm-related journey, H Brothers keeps it cool, Kiwirail heads for the country, Lotto honours the chilly bin for summer and the Axis Awards shares the love.
According to the ever-reliable Wikipedia, New Zealand has the 45th highest rate of per capita tea consumption, with an average of 0.65 kg downed by each person every year (well behind the English on what is almost certainly a made up number of 68.69 kg per year, although the UK Tea Council gives the top spot to the Irish). Bell Tea is hoping more of that will come from its two factories and to help do that it's launched a new 60 second TVC via Whybin\TBWA that celebrates the long history of the brand and the performance-enhancing properties of tea.
An emotionally charged Duracell, a retro Tip Top and a modern Kiwirail get the nod this week.
A digitally-led approach: Little Giant's Mark Hurley on bringing digital, strategy and creativity together
Tip Top backs the ice cream truck up, banishes the taste of science with launch of all-natural range
Prior to the launch of Tip Top's brand platform 'Feel Tip Top' around one year ago, Colenso BBDO's Nick Garrett said the Fonterra-owned company had been in something of a holding pattern as it dealt with various business issues like distribution and supplying a couple of key product ranges. Once it had that sorted, it travelled around the country delivering a dose of the feelgoods to Kiwis. And now it's promoting the fact that, as of January, it's entire range will only feature natural colours and ingredients.
A plethora of good stuff to choose from this week, so we took the NCEA approach and gave everyone an achieved.
Cadbury's dreams, Regina's first world problems and TVNZ's draining of the talent pool make the playoffs.
Regina, one of New Zealand's original confectionery brands, has been laying dormant since 2001. But it has now been reborn, with a new look, some quirky new Kiwi-fied products and a new ad campaign that focuses on the first world problem-solving ability of its creations.
Give praise for the return of Tim, the rebirth of Hubbards and the arrival of Tip Top's Nourish Our Kids.