The Ministry of Education is taking on bullying with ‘Oat the Goat’, a prevention initiative and interactive campaign by FBC.
Browsing: Assembly
SBS bank has introduced Kiwi audiences to a Kiwi couple, Eric and Sandra, who are randomly interrupted by luminescent text featuring messages from the bank.
The annual New Zealand Best Awards celebrate excellence in graphic, spatial, product and interactive design. Here’s a few of our favourite finalists from the ‘Interactive – moving images’ category from the likes of Waxeye, Assembly, Media Design School, Powershop and Locales.
All rise for Tui’s take on the handheld device, Ford’s woolly numbers and 2degrees’ probing questions.
Auckland company Assembly has created a new site for Sony’s ‘Be Moved’ brand campaign, which showcases a selection of products as the sum of their parts. Animations give the appearance of product assembly to seven products as visitors scroll through the site.
An emotionally charged Duracell, a retro Tip Top and a modern Kiwirail get the nod this week.
Prior to the launch of Tip Top’s brand platform ‘Feel Tip Top’ around one year ago, Colenso BBDO’s Nick Garrett said the Fonterra-owned company had been in something of a holding pattern as it dealt with various business issues like distribution and supplying a couple of key product ranges. Once it had that sorted, it travelled around the country delivering a dose of the feelgoods to Kiwis. And now it’s promoting the fact that, as of January, it’s entire range will only feature natural colours and ingredients.
A plethora of good stuff to choose from this week, so we took the NCEA approach and gave everyone an achieved.
Cadbury’s dreams, Regina’s first world problems and TVNZ’s draining of the talent pool make the playoffs.
Regina, one of New Zealand’s original confectionery brands, has been laying dormant since 2001. But it has now been reborn, with a new look, some quirky new Kiwi-fied products and a new ad campaign that focuses on the first world problem-solving ability of its creations.
Give praise for the return of Tim, the rebirth of Hubbards and the arrival of Tip Top’s Nourish Our Kids.
While visiting New York in 1987, Dick Hubbard told his wife Diana about his idea to start a cereal company that would “make New Zealand proud and healthier at the same time”. Since then it has grown into a sizeable business that continues its breakfast battle with big beasts like Sanitarium and Kellogg’s. But it’s trying to up its game with a new integrated campaign via Hunter.
Despite the huge amount of customer data energy companies have at their disposal, not many of them have used that data well to create useful tools for customers to manage their power consumption. Some might say that’s because it’s in the interests of energy companies for their customers to use more energy, even though it might not be in the best interests of society as a whole. But following in the footsteps of Powershop’s useful online usage meters and hints on how to reduce consumption, Mercury Energy has also come to the utility party with a new product called the Good Energy Monitor, or GEM.
A sand artist, a rural recreationist, some see-through beasts and a wild man walk into a bar…
Fonterra, in what it’s calling a game changer for the dairy industry, the most significant innovation project Anchor has ever undertaken and a world-first, has launched a light-proof three-layer bottle that claims to improve the taste of milk. And the campaign by Colenso BBDO uses a herd of magical, sun-avoiding glass cows to promote the benefits of the new technology.
Teaser campaigns aim to get attention, and given the story about BNZ’s unbranded billboards had five times as many clicks as any other story in September on StopPress, it got plenty of it. After the reveal, there was also plenty of interest in chief marketing officer Craig Herbison’s explanation of the thinking behind the purposefully controversial campaign, with some blasting it and others applauding its boldness. So now the ‘Be Good With Money’ platform is out there, BNZ and Colenso BBDO are on a mission to prove the bank can help New Zealanders do just that. And the first cab off the rank is its TotalMoney offset mortgage.
Sealord, pretty much all the banks and Cirkus pass go, get $200 this week.
A plethora of televisual commercial messages that caught our attention this week, with New World, TAB, New Zealand Herald, Alzheimers New Zealand, Freeview and Max all receiving a metaphorical $20 meatpack.
When Todd McLeay shifted from NZ Lotteries to the role of chief operating officer at APN NZ, one of the first things he did was go and talk with a bunch of ad agencies and media buyers to see what their feelings were about newspapers. The general consensus was that there was a lot of sparkle about digital but there wasn’t too much love for print, mainly because “no-one was making a good case for it”. And so the campaign to launch the compact version of the NZ Herald and redesign the website was born, and with the big launch day on Monday, the piece de resistance, a TVC by DraftFCB that shows the important role the paper has played in New Zealand’s history, goes live tonight.
We’re taking the politically correct NCEA approach today. So we’ve chosen four winners.
Who’s it for: NZTA by Clemenger BBDO and Film Construction
Why we like it: It’s funny because it’s true. Nice to see NZTA using a bit of humour to get …
It’s all go in New Zealand’s financial comms realm at the moment, with a bevy of big new campaigns, logo redesigns, repositioning statements and retiring frontmen spewing forth recently. And RaboDirect is the latest addition to that bunch, with a cool new campaign created by its new agency Shine, which took the account off Ogilvy in May.