Air New Zealand has continued its elaborate safety video tradition with a new four-minute spot that features actors Katie Holmes and Cuba Gooding Jr. But when it comes to the clip’s whimsical surrealism, has the airline ripped off a music video by Coldplay?
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Orcon, a double for ANZ, Lift Plus and Semble walk under our guard of honour this week.
Whybin\TBWA’s Digital Arts Network and Assembly have brought Middle Earth to life online for Tourism New Zealand. The tourism organisation is making the most of content developed for the Book of New Zealand, a digital installation in Los Angeles that promotes four locations used in the filming of The Hobbit sequel The Desolation of Smaug.
Bell Tea’s historic arm-related journey, H Brothers keeps it cool, Kiwirail heads for the country, Lotto honours the chilly bin for summer and the Axis Awards shares the love.
According to the ever-reliable Wikipedia, New Zealand has the 45th highest rate of per capita tea consumption, with an average of 0.65 kg downed by each person every year (well behind the English on what is almost certainly a made up number of 68.69 kg per year, although the UK Tea Council gives the top spot to the Irish). Bell Tea is hoping more of that will come from its two factories and to help do that it’s launched a new 60 second TVC via Whybin\TBWA that celebrates the long history of the brand and the performance-enhancing properties of tea.
Hello there Toyota’s vehicular version of The Hangover, Mercury Energy’s new toy and GE Money’s one-word campaign.