In a joint statement released this morning, ASB and Saatchi & Saatchi have confirmed that they will be ending their partnership as part of a review of the bank's agency operating model.
Marketing, advertising & media intelligence
Round of applause to The Health Promotion Agency and Ministry of Health, Blunt Umbrella and ASB.
It's been over a year since ASB and Saatchi & Saatchi introduced ‘Clever Kash’ but only last month did the digital money box become available to customers. So what's taken so long? We talk to ASB general manager marketing Shane Evans and Saatchi & Saatchi executive director Corey Chalmers about why developing a product like 'Clever Kash' takes time.
Banking innovation: ASB rethinks bank cards and celebrates the arrival of Clever Kash in a new pair of ads
Shortly after announcing a return to an older slogan, ASB is staying busy with the release of two new ads, both of which have an innovation theme. The first shows how the bank is rethinking credit cards in the mobile age, while the latter celebrates the much-awaited arrival of Clever Kash.
‘Just do it’, ‘Sure to rise’ and ‘Finger lickin' good’. Read over these slogans and you immediately know the brands behind them. Slogans, in any context, can immediately trigger brand recognition and all a company stands for—something ASB recently confirmed when changing its slogan back to ‘One step ahead’. We take a look at the decision and why the once retired idea still works today.
These days, we use our mobile devices for many aspects of life: for social connections, as a camera, a map, a video recorder, entertainment, guitar tuning. You name it, your phone can probably do it. And now, ASB is inviting more Kiwis to add payment to the list of things they do with their phones.
The Warehouse, MediaWorks and ASB step up to the podium this week.
ASB is celebrating its sponsorship of the New Zealand Sevens with a little bit of magic by American vine superstar Zach King and Saatchi & Saatchi.
ASB has announced that it will be launching a new account on the popular Chinese social media website Sina Weibo (Weibo) in a move aimed at diversifying ASB’s means of communication with one of New Zealand's fastest growing demographics.
ASB links two of its sponsorship properties for tennis activation—and brings new meaning to crowd control with camera technology - UPDATED
ASB is taking advantage of the holiday period, its relationship with the All Blacks and new interactive camera technology in its upgraded sponsorship of the ASB Classic tennis tournaments.
A big grab bag of stellar ads this week from HPA, ASB, Countdown, Toyota and NZME.
Recently, ASB re-developed kids' favourite Kashin the moneybox to bring it in line with our increasingly cashless society. And for its latest campaign in support of St John, the bank is keeping the focus on children by telling the story of an animated toy ambulance saving a solitary teddy bear lying in the garden.
'A glance on a newsfeed, a passing view on a motorway, a share here, a post there': ASB's sponsorships try to heed the rules of modern brand building
While the numbers competing in the Auckland Marathon were down significantly this year due to the clash with the Rugby World Cup final, ASB had a foot in both camps as a sponsor of the All Blacks and the event. So it couldn't really lose. And its clever 'Run down Your Rate' campaign was the latest in a series of impressive sponsorship activations from the bank and its agency Saatchi & Saatchi.