articles tagged 'ASA'

Calculating controversy: how far is too far?

  • Marketing
  • July 20, 2015
  • Holly Bagge
Calculating controversy: how far is too far?

Brands are always pissing people off whether intentionally or unintentionally. One only need look at Hell’s Pizza’s or Tui’s advertising to know that. But as that old saying goes “There’s no such thing as bad publicity”, and in light of Burgerfuel’s billboard being taken down recently, we thought we’d look into whether that’s really true. Here are a few case studies and some insights from a PR company’s perspective.

Read more

Horse's Mouth: Hilary Souter

  • Horse's Mouth
  • August 18, 2014
  • StopPress Team
Horse's Mouth: Hilary Souter

Being the one to tell people they’ve crossed the line is an unenviable responsibility at the best of times. But, despite having forged a career out of doing just that, Hilary Souter, the chief executive of the Advertising Standards Authority, which celebrated its 40th anniversary last year, is still smiling. So how does she keep it all together at the ASA?

Read more

Ad rage: the top ten most complained about ads of 2013

  • Advertising
  • June 13, 2014
  • StopPress Team
Ad rage: the top ten most complained about ads of 2013

In 2013, the ASA received 792 complaints levelled at 598 advertisements that Kiwis found offensive, misleading or irresponsible. 313 of these complaints were found to have no grounds to proceed while 285 were were referred to the Complaints Board. In total 60 percent of the ads that reached the Complaints Board were either settled or upheld. Here's a rundown of the 10 ads that angered the highest number of Kiwis last year.

Read more

Smoke jokes

  • PopPress
  • April 30, 2014
  • StopPress Team
Smoke jokes

There are plenty of rules around the advertising of cigarettes in New Zealand. And this one breaks them all. At least it would if it was a real ad and not a joke based on a fellatio pun.

Read more

ASA upholds Hellers complaint: barbecuing on moving ute 'illegal and dangerous'

  • Law
  • February 24, 2014
ASA upholds Hellers complaint: barbecuing on moving ute 'illegal and dangerous'

A complaint levelled at a Hellers TVC that features comedian Leigh Hart barbecuing on the back of a moving ute has been upheld by the ASA for not abiding by the New Zealand Road Code. In the ad, Hart, who has been the face of the Hellers since 2006, gives another one of the ludicrous barbecuing tips that have have typified the ‘Hellers BBQ masters’ campaign.

Read more
topics
Bauer Beyond the Page
Bauer Beyond the Page
When it comes to creating branded content, there are few better in the Kiwi market ...
The Indies
The Indies
Over the course of this series of articles, we look at how always-nimble indy agencies ...
TVNZ-NZ Marketing Awards 2015
TVNZ-NZ Marketing Awards 2015
Celebrating all the winners of the 2015 TVNZ-NZ Marketing Awards.
Beyond the Page
Beyond the Page
In conjunction with the MPA, the Beyond the Page series shows how some of the ...
Up Country
Up Country
In conjunction with News Works, the Up Country series talks with some of New Zealand's ...
Future Tense
Future Tense
In a new series, StopPress talks to a range of newsmakers currently trying to shine ...
Sounding off
Sounding off
As part of a content partnership with MediaWorks, we've asked a few of the company's ...

ASA pulls plug on Instant Kiwi tabletop ads

  • Advertising
  • July 2, 2013
  • Sim Ahmed
ASA pulls plug on Instant Kiwi tabletop ads

It's game over for Instant Kiwi's table top advertising of its Space Invader scratchies. The Advertising Standards Authority's Complaints Board has ruled it in breach of its Codes of Practice for promoting a gambling product appealing to minors.

Read more

A question of purity

  • Marketing
  • June 7, 2013
  • Wayne Linklater
A question of purity

Peter Nuttall thinks New Zealand is playing a game of risk with its 100% Pure brand and believes it is bordering on greenwash. Wayne Linklater explains.

Read more

ASA hauls Hakanoa and M&C Saatchi over the coals for offensive ginger campaign

  • Advertising
  • November 14, 2012
  • StopPress Team
ASA hauls Hakanoa and M&C Saatchi over the coals for offensive ginger campaign

Hakanoa Ginger Beer and M&C Saatchi got into a bit of PR strife a few months back after a campaign asking for parents to swap their red-haired kids for a six pack of ginger beer received a public scalding. After the public response—and despite claims about it being an attempt to raise awareness of the discrimination of ginger haired children—the campaign was pulled early. But the Advertising Standards Authority has upheld a complaint about it, saying the posters were socially irresponsible and discriminatory.

Read more
Next page
Results for
Topics
Jobs
About

StopPress provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2015 Tangible Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.

Advertise

Contact Vernene Medcalf at +64 21 628 200 to advertise in StopPress.

View Media Kit