articles tagged 'ASA'

Calculating controversy: how far is too far?

  • July 20, 2015
  • Holly Bagge
Calculating controversy: how far is too far?

Brands are always pissing people off whether intentionally or unintentionally. One only need look at Hell’s Pizza’s or Tui’s advertising to know that. But as that old saying goes “There’s no such thing as bad publicity”, and in light of Burgerfuel’s billboard being taken down recently, we thought we’d look into whether that’s really true. Here are a few case studies and some insights from a PR company’s perspective.

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Horse's Mouth: Hilary Souter

  • Horse's Mouth
  • August 18, 2014
  • StopPress Team
Horse's Mouth: Hilary Souter

Being the one to tell people they’ve crossed the line is an unenviable responsibility at the best of times. But, despite having forged a career out of doing just that, Hilary Souter, the chief executive of the Advertising Standards Authority, which celebrated its 40th anniversary last year, is still smiling. So how does she keep it all together at the ASA?

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Ad rage: the top ten most complained about ads of 2013

  • Advertising
  • June 13, 2014
  • StopPress Team
Ad rage: the top ten most complained about ads of 2013

In 2013, the ASA received 792 complaints levelled at 598 advertisements that Kiwis found offensive, misleading or irresponsible. 313 of these complaints were found to have no grounds to proceed while 285 were were referred to the Complaints Board. In total 60 percent of the ads that reached the Complaints Board were either settled or upheld. Here's a rundown of the 10 ads that angered the highest number of Kiwis last year.

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Smoke jokes

  • PopPress
  • April 30, 2014
  • StopPress Team
Smoke jokes

There are plenty of rules around the advertising of cigarettes in New Zealand. And this one breaks them all. At least it would if it was a real ad and not a joke based on a fellatio pun.

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ASA upholds Hellers complaint: barbecuing on moving ute 'illegal and dangerous'

  • Law
  • February 24, 2014
ASA upholds Hellers complaint: barbecuing on moving ute 'illegal and dangerous'

A complaint levelled at a Hellers TVC that features comedian Leigh Hart barbecuing on the back of a moving ute has been upheld by the ASA for not abiding by the New Zealand Road Code. In the ad, Hart, who has been the face of the Hellers since 2006, gives another one of the ludicrous barbecuing tips that have have typified the ‘Hellers BBQ masters’ campaign.

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ASA pulls plug on Instant Kiwi tabletop ads

  • Advertising
  • July 2, 2013
  • Sim Ahmed
ASA pulls plug on Instant Kiwi tabletop ads

It's game over for Instant Kiwi's table top advertising of its Space Invader scratchies. The Advertising Standards Authority's Complaints Board has ruled it in breach of its Codes of Practice for promoting a gambling product appealing to minors.

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A question of purity

  • Marketing
  • June 7, 2013
  • Wayne Linklater
A question of purity

Peter Nuttall thinks New Zealand is playing a game of risk with its 100% Pure brand and believes it is bordering on greenwash. Wayne Linklater explains.

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ASA hauls Hakanoa and M&C Saatchi over the coals for offensive ginger campaign

  • Advertising
  • November 14, 2012
  • StopPress Team
ASA hauls Hakanoa and M&C Saatchi over the coals for offensive ginger campaign

Hakanoa Ginger Beer and M&C Saatchi got into a bit of PR strife a few months back after a campaign asking for parents to swap their red-haired kids for a six pack of ginger beer received a public scalding. After the public response—and despite claims about it being an attempt to raise awareness of the discrimination of ginger haired children—the campaign was pulled early. But the Advertising Standards Authority has upheld a complaint about it, saying the posters were socially irresponsible and discriminatory.

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Moa comes out all square after ASA attention

  • Advertising
  • November 7, 2012
  • Ben Fahy
Moa comes out all square after ASA attention

Moa has its fair share of detractors, from threat-making Pakistanis to protective Frenchies to lesbians to those who disagreed with the imagery used in its, shall we say, unique prospectus. So it came as a shock to many when the trickster god of the Kiwi beer family was announced as a sponsor of the New Zealand Olympic team, a sponsorship we felt it did a fantastic job of leveraging online and in person at Kiwi house in London. And as part of its 'Beer for Olympians' campaign, it has had one complaint upheld and one not upheld by the ASA.

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ASA lays down the social media law, stops short of Australia's user generated content ruling—UPDATED

  • Social media
  • October 17, 2012
  • Ben Fahy
ASA lays down the social media law, stops short of Australia's user generated content ruling—UPDATED
db photography via Flickr

When the Australian Standards Bureau ruled that user generated content on Carlton United Breweries Facebook page could be classified as advertising and was therefore subject to the same criteria as any other ad, advertisers and advocates smacked their gobs and quivered in their boots because they felt on-the-fly moderation required to deal with comments was commercially impractical and would nullify the immediacy and openness that make social media so powerful. Now the Advertising Standards Authority in New Zealand has released its views on the matter, and while it doesn't go quite as far as its neighbours, there are some interesting rulings that affect how brands interact with consumers online.

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Confessions of an advertising standards nitpicking professional

  • Digital
  • August 27, 2012
  • Dan Robertson
Confessions of an advertising standards nitpicking professional
www.itknowledgeexchange.techtarget.com

Around one year ago, Mi9's Dan Robertson put his hand up to be a representative of the 'dark side' on the ASA complaints board. To his surprise, that label turned out to be bang on, with advertising that would in most cases generate complaints in other mediums often flying imperiously online. And, as online advertising takes a bigger slice of the pie, he thinks that needs to change.

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