articles tagged 'ASA'

ASA launches AdHelp service to help advertisers

  • Advertising
  • July 17, 2018
  • StopPress Team
ASA launches AdHelp service to help advertisers

The Advertising Standards Authority (ASA) has launched its new AdHelp Information Service.

Read more

ASA enters attack politics, upholds complaint against Make New Zealand Great Again

  • Advertising
  • November 10, 2017
  • StopPress Team
ASA enters attack politics, upholds complaint against Make New Zealand Great Again

The Make New Zealand Great Again Party failed to make its advertising great again after a complaint against a sponsored Facebook post, suggesting the Labour Party was going to solve child poverty with abortion, was upheld.

Read more

ASA upholds complaint over Uber ad claiming extensive driver checks

  • Advertising
  • July 21, 2017
  • StopPress Team
ASA upholds complaint over Uber ad claiming extensive driver checks

​Uber has been under scrutiny for its practices surrounding driver pay and licensing. Now, that anger has spilt over into its advertising, with the Advertising Standards Authority (ASA) upholding a complaint that was made against one of its billboards.

Read more

Social scoreboard

Zavy and StopPress have worked together to create a scoreboard that compares how the top 25 traditional media advertising spenders in New Zealand have performed on social media over the past 30 days, updated in real time.

topics
Follow The Money
Follow The Money
Follow the money. It’s an axiom that journalists have believed in for years and a ...
Regional Rundown
Regional Rundown
StopPress takes a trip down the country to see who the audiences and agencies are ...
Beyond the Page 2018
Beyond the Page 2018
In conjunction with the MPA, the Beyond the Page series shows how some of the ...
Insight Creative
Insight Creative
Insight Creative specialises in shaping business stories out the core insights that often lie under ...
Beneath the Surface
Beneath the Surface
In this series, brought to you by Microsoft, we talk to a conceptual photographer, illustrator ...
20/20 (tele)vision
20/20 (tele)vision
Media consumption is changing. But by how much?
The Hot List
The Hot List
Our rundown of the hottest shows, brands and creators in New Zealand media. 1. magazine ...
Cannes Lions 2017
Cannes Lions 2017
All the winners, the shortlists and the drama from this year's edition of advertising biggest ...
Merger Mania
Merger Mania
All our stories on the nation's two failed mergers in one place
Bauer Beyond the Page
Bauer Beyond the Page
When it comes to creating branded content, there are few better in the Kiwi market ...
The Indies
The Indies
Over the course of this series of articles, we look at how always-nimble indy agencies ...
AdRoll on automation
AdRoll on automation
Marketing automation is tipped to eventually become the only way advertising is traded in the ...
Game Changers
Game Changers
It’s all about PEOPLE. Join us as we discuss global insights, ideas and innovations from ...
TVNZ-NZ Marketing Awards 2015
TVNZ-NZ Marketing Awards 2015
Celebrating all the winners of the 2015 TVNZ-NZ Marketing Awards.
Future Tense
Future Tense
In a new series, StopPress talks to a range of newsmakers currently trying to shine ...
Beyond the Page
Beyond the Page
In conjunction with the MPA, the Beyond the Page series shows how some of the ...
Up Country
Up Country
In conjunction with News Works, the Up Country series talks with some of New Zealand's ...
Sounding off
Sounding off
As part of a content partnership with MediaWorks, we've asked a few of the company's ...
StopPress Podcasts
StopPress Podcasts
We sit down for a chat with industry leaders to find out what they're up ...

The 10 most complained about ads of 2016

  • Advertising
  • June 20, 2017
  • StopPress Team
The 10 most complained about ads of 2016

The ASA has released the country’s most complained about ads of 2016 and unsurprisingly it was racism, encouragement of illegal behaviour and inappropriate sexual content that got New Zealanders' blood boiling.

Read more

ASA's annual ad spend figures return after one-year hiatus (with a few changes)

  • Advertising
  • May 2, 2017
  • Erin McKenzie
ASA's annual ad spend figures return after one-year hiatus (with a few changes)
2016 advertising revenue

After choosing not to release advertising revenue figures last year, the Advertising Standards Authority has changed its methodology and released reports for 2015 and 2016 to show digital, in all forms, is where the growth is.

Read more
voices

This is probably a story about Carlsberg, which is probably the best beer in the world

  • Advertising
  • November 18, 2016
  • Jessica-Belle Greer
This is probably a story about Carlsberg, which is probably the best beer in the world

Being the best is a marketing paradox. Why bother with claiming your product is the greatest when you can create a much more unique position? Carlsberg and TBWA have done just that with a new campaign that tempts beer drinkers with the possibility of the best.

Read more

They all want to be the best: Another SUV faces the ASA

  • Advertising
  • November 8, 2016
  • Jessica-Belle Greer
They all want to be the best: Another SUV faces the ASA

What is it with SUVs and superlatives? After StopPress covered SsangYong’s schooling on the use of ‘best’ by the ASA, we have another case of the absolutes.

Read more

It's simply the best, or is it? The ASA schools SsangYong on the use of absolutes

  • Advertising
  • October 11, 2016
  • StopPress Team
It's simply the best, or is it? The ASA schools SsangYong on the use of absolutes

In the hyperbole party known as advertising, it's quite surprising that we don't see products proclaimed as the 'best' more often. But, as SsangYong recently found out, there's a good reason for the omission of this word from most marketing campaigns.

Read more

Top 10 most complained about ads of 2015

  • Advertising
  • May 31, 2016
  • StopPress Team
Top 10 most complained about ads of 2015

Bodies, sheep, chainsaws and cars got audiences' blood boiling last year, according to the Advertising Standards Authority.

Read more

OMG's Scott Keddie on the ASA's decision not to release ad spend figures

  • Opinion
  • March 29, 2016
  • Scott Keddie
OMG's Scott Keddie on the ASA's decision not to release ad spend figures

Scott Keddie shares his surprise over the ASA's decision to not release the 2015 advertising turn over and says the results are as valuable as ever.

Read more

Industry responds to ASA decision to pull out of releasing ad spend figures—UPDATED

  • Media
  • March 18, 2016
  • Damien Venuto
Industry responds to ASA decision to pull out of releasing ad spend figures—UPDATED

The ASA will not be releasing its annual ad spend figures this year, breaking the annual tradition of providing a snapshot of how the various channels performed over the course of the year. We chat to representatives from the ASA, NZME, Bauer, ANZA, the IAB, OMANZ and Think TV about what this means.

Read more

Trial by social media: do DB and Toyota's pulled ads set a worrying precedent?

  • Advertising
  • February 23, 2016
  • Damien Venuto
Trial by social media: do DB and Toyota's pulled ads set a worrying precedent?

DB and Toyota recently pulled ads in response to social media commenters expressing concerns that the creative was inappropriate. So is this an example of the industry self-regulating or is the angry mob creating a culture of fear among advertisers?

Read more

Calculating controversy: how far is too far?

  • Marketing
  • July 20, 2015
  • Holly Bagge
Calculating controversy: how far is too far?

Brands are always pissing people off whether intentionally or unintentionally. One only need look at Hell’s Pizza’s or Tui’s advertising to know that. But as that old saying goes “There’s no such thing as bad publicity”, and in light of Burgerfuel’s billboard being taken down recently, we thought we’d look into whether that’s really true. Here are a few case studies and some insights from a PR company’s perspective.

Read more

ASA annual ad spend report: TV's lead narrows, interactive overtakes newspapers, and industry calls for greater transparency around categorisation

  • Media
  • March 18, 2015
  • Ben Fahy
ASA annual ad spend report: TV's lead narrows, interactive overtakes newspapers, and industry calls for greater transparency around categorisation

The overall ad spend pie grew by 4.2 percent to $2.39 billion in 2014, according to the Advertising Standards Authority’s figures for the 12 months ended December 31. And once again it was interactive leading the charge, overtaking newspapers and getting close to TV.

Read more

Horse's Mouth: Hilary Souter

  • Horse's Mouth
  • August 18, 2014
  • StopPress Team
Horse's Mouth: Hilary Souter

Being the one to tell people they’ve crossed the line is an unenviable responsibility at the best of times. But, despite having forged a career out of doing just that, Hilary Souter, the chief executive of the Advertising Standards Authority, which celebrated its 40th anniversary last year, is still smiling. So how does she keep it all together at the ASA?

Read more
Next page
Results for
Topics
Jobs
About

StopPress provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2018 ICG Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.

Advertise

Contact Vernene Medcalf at +64 21 628 200 to advertise in StopPress.

View Media Kit