articles tagged 'Arnott's'

The Stoppies 2017: the Wildcard winners

  • Stoppies
  • December 8, 2017
  • StopPress Team
The Stoppies 2017: the Wildcard winners

Unlike most awards, during the judging the team decided we need to make up a few more specific categories to reward some other moments, people and businesses we felt were deserving of a special nod. Although they didn't walk away with a special doorstop trophy, we hope they basked in a warm of glow of victory as they were announced.

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Can Steve Hansen save the world? Arnott's restores order after the apocalypse

  • Advertising
  • November 10, 2017
  • StopPress Team
Can Steve Hansen save the world? Arnott's restores order after the apocalypse

Arnott’s has rolled out the epic finale of its 'Apoloclypse Steve Hansen' campaign that plays out in a bizarre, action-packed short film by Y&R.

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Y&R Media rebrands to Y&R Engage, reflects its philosophy to spark conversations

  • Advertising
  • September 12, 2017
  • Erin McKenzie
Y&R Media rebrands to Y&R Engage, reflects its philosophy to spark conversations

Y&R Media has a new name in Y&R Engage, following a rebrand to bring the agency in line with its vision for media. We chat to national general manager Nicky Greville about how the agency is taking a creative approach to drive engagement.

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Social scoreboard

Zavy and StopPress have worked together to create a scoreboard that compares how the top 25 traditional media advertising spenders in New Zealand have performed on social media over the past 30 days, updated in real time.

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Follow The Money
Follow The Money
Follow the money. It’s an axiom that journalists have believed in for years and a ...
Regional Rundown
Regional Rundown
StopPress takes a trip down the country to see who the audiences and agencies are ...
Beyond the Page 2018
Beyond the Page 2018
In conjunction with the MPA, the Beyond the Page series shows how some of the ...
Insight Creative
Insight Creative
Insight Creative specialises in shaping business stories out the core insights that often lie under ...
Beneath the Surface
Beneath the Surface
In this series, brought to you by Microsoft, we talk to a conceptual photographer, illustrator ...
20/20 (tele)vision
20/20 (tele)vision
Media consumption is changing. But by how much?
The Hot List
The Hot List
Our rundown of the hottest shows, brands and creators in New Zealand media. 1. magazine ...
Cannes Lions 2017
Cannes Lions 2017
All the winners, the shortlists and the drama from this year's edition of advertising biggest ...
Merger Mania
Merger Mania
All our stories on the nation's two failed mergers in one place
Bauer Beyond the Page
Bauer Beyond the Page
When it comes to creating branded content, there are few better in the Kiwi market ...
The Indies
The Indies
Over the course of this series of articles, we look at how always-nimble indy agencies ...
AdRoll on automation
AdRoll on automation
Marketing automation is tipped to eventually become the only way advertising is traded in the ...
Game Changers
Game Changers
It’s all about PEOPLE. Join us as we discuss global insights, ideas and innovations from ...
TVNZ-NZ Marketing Awards 2015
TVNZ-NZ Marketing Awards 2015
Celebrating all the winners of the 2015 TVNZ-NZ Marketing Awards.
Future Tense
Future Tense
In a new series, StopPress talks to a range of newsmakers currently trying to shine ...
Beyond the Page
Beyond the Page
In conjunction with the MPA, the Beyond the Page series shows how some of the ...
Up Country
Up Country
In conjunction with News Works, the Up Country series talks with some of New Zealand's ...
Sounding off
Sounding off
As part of a content partnership with MediaWorks, we've asked a few of the company's ...
StopPress Podcasts
StopPress Podcasts
We sit down for a chat with industry leaders to find out what they're up ...

Ads of the Week: 22 August

  • TVC of the Week
  • August 22, 2017
  • StopPress Team
Ads of the Week: 22 August

Spark, Vodafone, Kiwibank, Banqer and Arnott's show us how it's done.

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Arnott's dunks into post-apocalyptic storytelling

  • Advertising
  • August 18, 2017
  • StopPress Team
Arnott's dunks into post-apocalyptic storytelling

Well butter my butt and call me a biscuit, Steve Hansen's made his acting debut to save the world in an epic Arnott's campaign. But does one of the clips step a little too close to the sexist line?

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voices

Y&R embraces its inner manchild for new Roadies campaign

  • Advertising
  • February 1, 2012
  • Ben Fahy
Y&R embraces its inner manchild for new Roadies campaign

We've seen plenty of manvertising in recent times, with the likes of Mammoth, Lion Red, Speight's Summit and NZTA all taking the over-the-top masculine approach to appeal to the guys (and, often, the girls). Obviously, the next logical step in this creative evolution was manchildvertising, so, to launch Arnott's Shapes Roadies in the New Zealand market, Y&R Auckland and Finch director Alex Roberts constructed an oversized carseat, embraced the green screen and filmed "three manchildren on a roadtrip behaving like manchildren on a roadtrip" as part of its rather absurd but quite funny 'Feed the Manchild' campaign. 

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Fashionable toilet paper, pop-up soup kitchens and Weet-bix collide at Star Awards

  • Marketing
  • July 6, 2010
  • StopPress Team
Fashionable toilet paper, pop-up soup kitchens and Weet-bix collide at Star Awards

The 2010 Australasian Promotional Marketing Association (APMA) Star Awards winners were announced last week in Sydney and Kiwi agencies AmbientX and Apollo Marketing New Zealand walked away with a couple of gongs in their goodie bags.

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