Ipsos has released the results of its 'Most Influential Brands in New Zealand' study and technology brands lead the pack, with Google, Facebook and Microsoft taking the top three spots respectively, alongside four local brands.
Marketing, advertising & media intelligence
Dow Design's Simon Wedde argues that you should give branding a fair go.
As the smartphone market continues to heat up, Spark and Apple have teamed up to launch a new 'Trade Up' campaign showing that all you need for a good time is an iPhone and a dog.
The Apple vs Android debate has hit the banks, as BNZ rolls out Android Pay with Krunch and Colenso BBDO in the wake of ANZ’s Apple Pay.
Apple has shown off the capabilities of its iPhone 7's camera in low light in a new beautifully lit spot titled 'Midnight'.
Today, MediaWorks launched an improved version of its 3Now app, which now features a fresh look and upgraded functionality. We chat to MediaWorks chief information and product officer Tom Cotter about what users and advertisers alike can expect from the revamp.
Apple's creative director Andrew McKechnie on a nomadic childhood, breaking into the US and creative inspiration
Apple has long been considered a design genius, associated with powerful yet simple product and packaging design, innovation, and of course for drawing ridiculously long queues after every new iPhone launch. As part of Idealog's AUT Alumni Profiles, Jonathan Cotton caught up with one of the people responsible, Apple creative director Andrew McKechnie, to talk about his past at Y&R and DDB in New York, to ending up in charge of a 60-strong team.
Having recently had himself 3D-printed as part of Spark's promotional push for the release of the iPhone 6, Henry Oliver looks at whether the concept of queuing for readily available items might soon become a thing of the past.
Samsung has released its Samsung Galaxy Note5 and teamed up with designer menswear brand Working Style to promote the product in New Zealand, creating an analogy between the streamlined design of the device and the fine workmanship of a tailored suit via a TVC by Augusto.
The Apple Watch has, as expected, created plenty of chatter. And it's now launched three TV ads showcasing what it can do—and, perhaps unintentionally, what it can stop.
TVNZ-NZ Marketing Awards 2017: How Sovereign's healthy option won it Best use of Customer Insight/Data
TVNZ-NZ Marketing Awards 2017: Whittaker’s Caitlin Attenburrow celebrates sweet Rookie Marketer success
TVNZ-NZ Marketing Awards 2017: How AA's Dougal Swift transformed a 'cardigan and slippers' brand to win Marketer of the Year
FCB senior planner Keith Pinney looks at how electronic giants are harvesting our data while keeping one eye on the future in preparation for a time when the ones and zeroes we voluntarily relinquish become incredibly valuable.
It's not unusual to see tears around Christmas, whether it's due to a flying elbow from a competitive shopper at the mall, bad presents that just don't hit the mark or drunken family sparring around the table. And Apple is embracing this potentially tearful time with a heart-string tugger of an ad via TBWA/Media Arts Lab and Park Pictures' Lance Acord that shows a granddaughter sprucing up an old love song with the help of Apple technology as a gift for her grandmother.
When Apple first contacted the producers of 'Sunday', an independent film set in post-earthquake Christchurch, made by a group of New Zealanders and Australians, the producers weren’t surprised. What they’re doing is a world first in film distribution, and an experiment in tackling Internet piracy. As of 7 December, 'Sunday' will be the first independent film to be launched over five different distribution platforms at the same time.
After Apple announced the launch of the iPhone 6 and 6 Plus, Samsung came out firing (once again) with a comparative print ad that pointed out the next best thing was already here in the form of the Note 4. And its approach to promoting the Galaxy Tab S is similarly comparative.
One youtuber shows us that iPhones can be used for a lot more than just taking selfies and texting your BFFs.