articles tagged 'APN Outdoor'
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Beneath the Surface
Beneath the Surface
In this series, brought to you by Microsoft, we talk to a conceptual photographer, illustrator ...
Insight Creative
Insight Creative
Insight Creative specialises in shaping business stories out the core insights that often lie under ...
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AdRoll on automation
AdRoll on automation
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Game Changers
It’s all about PEOPLE. Join us as we discuss global insights, ideas and innovations from ...
TVNZ-NZ Marketing Awards 2015
TVNZ-NZ Marketing Awards 2015
Celebrating all the winners of the 2015 TVNZ-NZ Marketing Awards.
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Future Tense
In a new series, StopPress talks to a range of newsmakers currently trying to shine ...
Beyond the Page
Beyond the Page
In conjunction with the MPA, the Beyond the Page series shows how some of the ...
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Up Country
In conjunction with News Works, the Up Country series talks with some of New Zealand's ...
Sounding off
Sounding off
As part of a content partnership with MediaWorks, we've asked a few of the company's ...
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StopPress Podcasts
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Movings/Shakings: 26 August

  • Movings/Shakings, brought to you by Marsden Inch
  • August 26, 2016
  • StopPress Team
Movings/Shakings:  26 August

Industry happenings at OMD Wellington, MediaWorks, Augusto, APN Outdoor and Robber's Dog.

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voices

APN Outdoor announces Phil Clemas's departure

  • Movings/Shakings, brought to you by Marsden Inch
  • May 17, 2016
  • StopPress Team
APN Outdoor announces Phil Clemas's departure

APN Outdoor has announced the resignation of general manager Phil Clemas, who departs for some family time and to reenergise after eight years of dedication to the company.

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APN Outdoor greases its digital wheels (and gives Men's Health a hand) with creative competition

  • Media
  • August 27, 2015
  • StopPress Team
APN Outdoor greases its digital wheels (and gives Men's Health a hand) with creative competition

Media companies are continually pushing the strength of their particular medium (or combination of mediums). And one popular way to show off capabilities, get creatives thinking about how to use the medium effectively and line up a few leads is to run a creative competition. NZME has its Advertising Challenge. Adshel ran the Creative Challenge for its charity client Surf Lifesaving NZ. And now APN Outdoor is joining in the fun with Pixel361°, a scheme that invites creative minds to create a digital outdoor campaign to raise awareness of the Men’s Health charity.

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Adshel restructures sales team ahead of digital roll-out, looks to sell advertisers on flexibility

  • Media
  • April 29, 2015
  • Ben Fahy
Adshel restructures sales team ahead of digital roll-out, looks to sell advertisers on flexibility
Image via screenmediadaily.com

APN Outdoor started the large-format digital party in New Zealand in 2013, iSite is set to launch its own large format digital network soon and a few other smaller players have added their own sites. Now Adshel is joining in the fun, with 35 digital panels set to be switched on in the Auckland CBD and fringe suburbs in June. And general manager Nick Vile says it opens up a range of possibilities for advertisers.

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Time for a cold one: Speight's outdoor campaign responds to the temperature

  • Outdoor
  • December 5, 2014
  • StopPress Team
Time for a cold one: Speight's outdoor campaign responds to the temperature

The one major advantage of a digital billboard is that it can be updated instantly to reflect something that is happening at a specific moment. During the election, TV3 used this to its advantage by feeding live updates of the results onto APN Outdoor's collection of digital billboards in Auckland. And now, DDB and ZenithOptimedia are collaborating with Mother Nature on a new outdoor campaign for Speight's that adjusts in accordance with the temperature.

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The rectangular glow: Auckland Airport and Westpac get new digital screens

  • Didge
  • November 19, 2014
  • StopPress Team
The rectangular glow: Auckland Airport and Westpac get new digital screens

Digital outdoor advertising again made its way into the media this week with the announcement that a gigantic billboard—the length of a football field and eight storeys tall—was about to be installed at New York City's Times Square. The story was picked up by various mainstream publications across the world and once again served as a reminder of how hot digital screens are right now. Here in New Zealand, the adoption of digital screens has been slower, but APN Outdoor and Westpac recently added a few more glowing rectangles to Auckland.

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Digital screens continue their ascent as APN Outdoor announces Auckland Airport plans

  • Outdoor
  • October 16, 2014
  • StopPress Team
Digital screens continue their ascent as APN Outdoor announces Auckland Airport plans

Much in the same way that client demand has driven the search for more granular audience insights, the outdoor industry has also been making moves to meet the growing expectation of digital solutions. APN Outdoor was first to that large-format party with its digital billboard network in Auckland and now it's set to switch on New Zealand’s largest high-resolution digital billboard at Auckland Airport in December. PLUS: Two new screens coming to ASB Showgrounds.

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TV3 is the latest brand to trumpet the power of digital outdoor, but is this trend starting to squeeze revenue out of traditional OOH?

  • Advertising
  • October 2, 2014
  • Damien Venuto
TV3 is the latest brand to trumpet the power of digital outdoor, but is this trend starting to squeeze revenue out of traditional OOH?

On election night, MediaWorks collaborated with SparkPHD and digital media agency Ngage to feed live election results onto APN Outdoor’s digital billboard network around Auckland, making TV3 the latest brand to adopt a digital approach to outdoor advertising. So given all the hype centred on the versatility and effectiveness of digital OOH advertising, where does this leave traditional outdoor advertising? And is the growth of digital also starting to affect other industries?

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Insights into outdoor media effectiveness – Millward Brown

  • Outdoor
  • September 17, 2014
  • Damien Venuto
Insights into outdoor media effectiveness – Millward Brown

APN Outdoor recently commissioned research consultancy Millward Brown to undertake what has been called the “largest outdoor media study” of its kind in the Australasian market. Millward Brown found that outdoor and television advertising were the best performers in terms of ad recall, with 82 percent of respondents saying they recalled seeing ads in these channels.

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