New Zealand creatives shone at this year’s APAC Effies with Colenso BBDO/Proximity leading the awards charge, picking up some gold metal alongside Barnes, Catmur & Friends Dentsu and Y&R.
The ceremony was held in Singapore on Friday attended by some 200 industry professionals, where a total of 66 Effies were awarded.
Only 12 golds were given out and Colenso BBDO/Proximity managed to pick up three of them for BNZ’s ‘Shred’, Fonterra’s ‘Must be milk’ and NZ Breast Cancer Foundation/Skinfood’s ‘Breast cream’.
Y&R also struck gold for its Land Rover NZ ‘Love from Land Rover’ campaign in the Brand Experience category, while Barnes, Catmur & Friends Dentsu also nabbed a gold for its work for Boundary Road’s ‘The People’s Beer’ in the Sustained Success category.
Colenso BBDO/Proximity also picked up three silvers and a bronze (for Breast cream and Must be milk), Y&R won a silver and a bronze (both for Love from Land Rover), Barnes, Catmur & Friends Dentsu nabbed two silvers for Hell Pizza ‘Ransom’ and Special Group struck silver for Lion ‘Pure potential’.
Colenso BBDO/Proximity managing director Scott Coldham said: “The APAC Effies have only been around for three years but they’ve rapidly become an important benchmark for measuring the quality of the work that we do, and most importantly, the results that this work drives for our clients. So to have three different clients take out gold Effies and for seven of the eight shortlisted campaigns to win metal is an outstanding result. We know that great work works great, and for our work to be recognised at such an important show is a fantastic accolade for the teams behind the work.”
On the night MullenLowe Lintas Group India was named the APAC Effie 2016 Agency of the Year and BBDO Worldwide took the lead as Agency Network of the Year.
Two new Special Awards were added this year, Brand of the Year and Marketer of the Year won by Ariel Matic and Procter & Gamble respectively with its entry ‘Ariel – Share the Load’ nabbing Grand Effie, on top of a gold and silver.
See the full list of winners here.
