A round of applause to KFC, McDonald's, ANZ and Hyundai.
Marketing, advertising & media intelligence
Glitter, sparkle, colour and sound took centre stage at this weekend's Pride Festival in Auckland, and as an extension of its #HoldTight campaign launched earlier this month, ANZ debuted its light-up wristbands powered by Near Field Communication (NFC) technology.
ANZ has been a major supporter of the LGBTI (lesbian, gay, bisexual, transgender and intersex) community over the last few years, most notably through the highly awarded 'GAYTM' campaign in 2015 and 2016 as well as its continued sponsorship of the Sydney Gay and Lesbian Mardi Gras and Auckland Pride Festival. Now, the bank is further concretising its commitment to the cause with a new spot drawing attention to the discomfort LGBTI couples often feel when holding hands in public.
FCB and ANZ have taken their account above the line for the first time, developing a new TV campaign that celebrates the neighbourly spirit that often plays out in backyard interactions between kids.
ANZ has launched its Apple Pay method in New Zealand with a dramatic new campaign co-created by the TBWA teams in New Zealand and Australia.
Three cheers for ANZ, Trade Me, Heart of the City, Toyota and Realestate.co.nz.
If you were wondering where that bright floodlight was coming from that was beaming up into Auckland’s night sky was last weekend, well look no further. It was merely ANZ, marking the launch of the next phase of its Olympic campaign, which has seen the release a TVC via True and new app that allows users to send Olympians messages through the stars (yes, you read correctly).
High fives for Spark, NZ Post, ANZ, The University of Otago and Power Farming.
Church Road Winery, The New Zealand Blood Service, 2degrees and ANZ step up to the podium this week.
As excitement for the Rio Olympic Games rises while the games draw nearer, so does advertising and sponsorship activity. ANZ recently launched a new spot, via True, featuring New Zealand Olympians, using its long-standing tagline ‘dream big’.
Hallenstein Brothers, NZ Rugby, ANZ and MediaWorks step up to the podium this week.
ANZ's latest student banking campaign taps into the creative student culture to prove 'Fortune Favours the Brave', with the help of international dance star Parris Goebel.
The technological wizardry of contactless payment technology is gaining momentum, and ANZ is looking to draw further attention to it with a new campaign showing that even a confused dad, encumbered by a mountain of nappies, has the nous to make the magic swipe.