Browsing: Annabel Langbein

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Fonterra Brands calls on the power of Annabel Langbein—and the power of the table—to get Kiwis cooking
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The holy grail of content marketing is to create a win-win-win: something that’s good for the consumers, good for the brand and good for the ambassadors/publishers. And Fonterra Brands, Annabel Langbein and Milk reckon they’ve done just that with a new content-led campaign/’inspiration platform’ called ‘We Are What We Eat’, which aims to provide Kiwis with the tools to cook more often and more simply—and, at the same time, promote the surprisingly large benefits of getting the family around the table.

News
Announce festive consumption plans, win Langbein’s book
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Annabel Langbein recently shacked up with Silver Fern Farms in an effort to peddle more of its meaty wares. And we’ve got a couple of copies of her Free Range in the City book to give away. Just tell us what Christmas delights you’re planning to feast upon and imbibe this year. In addition to the books, six lucky carnivores can win a private dinner party at Langbein’s Auckland house, including return flights and accommodation, by picking up some Silver Fern Farms’ lamb or venison before February and entering online using the unique code found on specially marked packs. Visit www.bestcutsbestrecipes.co.nz for more information.