With the proliferation of agencies in New Zealand, Paul Catmur muses over what makes the perfect partner.
Browsing: And another thing
Opinion
How not to choose a creative agency
Opinion
Psychopaths I have known: Robert Maxwell, the Donald Trump of Headington Hall
As Paul Catmur basks in the newfound power of his chief executive status, he muses on one of the few corporate psychopaths he’s encountered in his time.
Opinion
Read this or the kitten dies
We humans like to think we’re rational creatures. But we’re not, says Paul Catmur. And marketers need to remember that.
Opinion
And another thing: be careful what you dream of
Paul Catmur, the managing partner of Barnes, Catmur & Friends, shares his views on life, advertising and other annoyances, like flying to Amsterdam in the hope of getting a movie made.
Opinion
And another thing: in the kingdom of the blind, the one with digital in his title is king
In the first of an irregular series, Paul Catmur, the managing partner of Barnes, Catmur & Friends, shares his views on life, advertising and other annoyances, such as “the disproportionately high number of people with digital in their title who are talking out of their arse”.