Anchor and Colenso BBDO have released the next series of videos in the ‘Go Strong’ campaign, this time turning to slam poetry to highlight the benefits of milk and the strength it gives us.
Marketing, advertising & media intelligence
This week Meridian, High Performance New Zealand, Powerade and Countdown all deserve a pat on the back.
It's been a big week for creativity with our local agencies winning awards and living it up in Cannes. But who needs the French Riviera when you have our equally prestigious weekly rundown right here at home? This week we salute Energy Online, V Energy, NZ Fire Service, The Co-operative Bank and Anchor.
From the page to the screen and everywhere inbetween: how magazines are morphing into many-tentacled consumer brands
Anchor is the latest brand to get behind New Zealand’s Olympians, extending its ‘Go Strong’ campaign, by Colenso BBDO, with a new execution, featuring pole vaulter Eliza McCartney and shotputter (and builder) Tom Walsh.
For many Kiwi kids, being active outside can come at the cost of a broken arm. But, in a new initiative by Anchor and Colenso BBDO, the fun doesn't have to be over. By continuing to place a focus on strength, the dairy brand is encouraging kids with broken bones to display their break with an 'X-Ray cast' and ‘Go Strong’ with free milk.
At the moment, it is near impossible to escape the rugby madness that has hypnotised the nation. Many of our beloved products from the supermarket have turned black, one of which being Anchor’s milk bottles, which turned the shade in support of the All Blacks. Dow Design provided us some insights on what makes good product design, and what sells.
Make no bones about it: Anchor re-establishes its partnership with the All Blacks after 80 years--UPDATED
After nearly a century, Anchor milk has jumped back aboard the All Blacks bandwagon, partnering up with the team just before it heads into World Cup territory.
Anchor has released the last in a three-part series of ads via Colenso BBDO and Flying Fish as part of the ‘Must Be Milk’ campaign, which stresses the importance of milk for healthy teeth, muscles and now hair. The latest instalment features a young Kiwi model called Imogen and plays out like a standard shampoo ad before shifting to something quite different.
A round of applause goes to Anchor, Pak 'n Save and World Vision this week.
A congratulatory bum pat to Anchor, ASB, Pump and the Warriors this week.
Anchor's latest campaign via Colenso BBDO aims to bring some of the benefits of milk to life—and, ideally, reverse declining milk consumption—by showing a selection of real stories. And, following on from the first teeth-related ad, it's moved onto showing how it helps grow muscle with a beautifully made spot featuring a dancer called Nathan.
Milk consumption is declining in a number of developed markets, with the Washington Post stating that the average American drinks 37 percent less milk today than they did in 1970. Similar trends are evident in New Zealand, with the Herald estimating that it has decreased from 139 litres a head a year in 1974 to about 81 litres a head last year. There are a number of reasons for that, including rising prices, a proliferation of other beverage options and one recent study that appeared to turn the received wisdom of milk's health benefits on its head. But, following on from Fonterra's Milk in Schools Initiative, Anchor and Colenso BBDO are continuing their mission to get cow juice into the gullets of more New Zealanders by convincing parents that milk helps grow healthy kids.
Holden, Toyota, Lotto NZ and Anchor bask in the warm glow of victory this week.
There's been a whole heap of chatter about Anchor's new light-proof bottles over the past few weeks, plenty of it negative. But one month after the first bottle was produced, Fonterra Brands' group marketing manager Craig Irwin says the innovation is already paying dividends in terms of increased sales and share.