articles tagged 'Anchor'

Ads of the week: 21 June

  • TVC of the week
  • June 21, 2016
  • StopPress Team
Ads of the week: 21 June

It's been a big week for creativity with our local agencies winning awards and living it up in Cannes. But who needs the French Riviera when you have our equally prestigious weekly rundown right here at home? This week we salute Energy Online, V Energy, NZ Fire Service, The Co-operative Bank and Anchor.

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Insight Creative
Insight Creative
Insight Creative specialises in shaping business stories out the core insights that often lie under ...
Bauer Beyond the Page
Bauer Beyond the Page
When it comes to creating branded content, there are few better in the Kiwi market ...
The Indies
The Indies
Over the course of this series of articles, we look at how always-nimble indy agencies ...
AdRoll on automation
AdRoll on automation
Marketing automation is tipped to eventually become the only way advertising is traded in the ...
Game Changers
Game Changers
It’s all about PEOPLE. Join us as we discuss global insights, ideas and innovations from ...
TVNZ-NZ Marketing Awards 2015
TVNZ-NZ Marketing Awards 2015
Celebrating all the winners of the 2015 TVNZ-NZ Marketing Awards.
Future Tense
Future Tense
In a new series, StopPress talks to a range of newsmakers currently trying to shine ...
Beyond the Page
Beyond the Page
In conjunction with the MPA, the Beyond the Page series shows how some of the ...
Up Country
Up Country
In conjunction with News Works, the Up Country series talks with some of New Zealand's ...
Sounding off
Sounding off
As part of a content partnership with MediaWorks, we've asked a few of the company's ...

Anchor supports Olympians with 'go strong' message

  • Advertising
  • June 16, 2016
  • StopPress Team
Anchor supports Olympians with 'go strong' message

Anchor is the latest brand to get behind New Zealand’s Olympians, extending its ‘Go Strong’ campaign, by Colenso BBDO, with a new execution, featuring pole vaulter Eliza McCartney and shotputter (and builder) Tom Walsh.

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Give me a break: Anchor promotes healthy bones with x-ray casts

  • Advertising
  • April 5, 2016
  • Erin McKenzie
Give me a break: Anchor promotes healthy bones with x-ray casts

For many Kiwi kids, being active outside can come at the cost of a broken arm. But, in a new initiative by Anchor and Colenso BBDO, the fun doesn't have to be over. By continuing to place a focus on strength, the dairy brand is encouraging kids with broken bones to display their break with an 'X-Ray cast' and ‘Go Strong’ with free milk.

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Selling out: does packaging with a point of difference equal more sales?

  • Marketing
  • September 22, 2015
  • Elly Strang
 Selling out: does packaging with a point of difference equal more sales?

At the moment, it is near impossible to escape the rugby madness that has hypnotised the nation. Many of our beloved products from the supermarket have turned black, one of which being Anchor’s milk bottles, which turned the shade in support of the All Blacks. Dow Design provided us some insights on what makes good product design, and what sells.

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Not a shampoo ad: Colenso completes the 'Must be Milk' trilogy

  • Advertising
  • March 31, 2015
  • Holly Bagge
Not a shampoo ad: Colenso completes the 'Must be Milk' trilogy

Anchor has released the last in a three-part series of ads via Colenso BBDO and Flying Fish as part of the ‘Must Be Milk’ campaign, which stresses the importance of milk for healthy teeth, muscles and now hair. The latest instalment features a young Kiwi model called Imogen and plays out like a standard shampoo ad before shifting to something quite different.

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'Milk was a good choice': Anchor flexes for next instalment of 'Must be Milk'

  • Advertising
  • March 5, 2015
  • StopPress Team
'Milk was a good choice': Anchor flexes for next instalment of 'Must be Milk'

Anchor's latest campaign via Colenso BBDO aims to bring some of the benefits of milk to life—and, ideally, reverse declining milk consumption—by showing a selection of real stories. And, following on from the first teeth-related ad, it's moved onto showing how it helps grow muscle with a beautifully made spot featuring a dancer called Nathan.

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Anchor and Colenso play the cute kid card to fight against declining milk consumption

  • Advertising
  • January 27, 2015
  • StopPress Team
Anchor and Colenso play the cute kid card to fight against declining milk consumption

Milk consumption is declining in a number of developed markets, with the Washington Post stating that the average American drinks 37 percent less milk today than they did in 1970. Similar trends are evident in New Zealand, with the Herald estimating that it has decreased from 139 litres a head a year in 1974 to about 81 litres a head last year. There are a number of reasons for that, including rising prices, a proliferation of other beverage options and one recent study that appeared to turn the received wisdom of milk's health benefits on its head. But, following on from Fonterra's Milk in Schools Initiative, Anchor and Colenso BBDO are continuing their mission to get cow juice into the gullets of more New Zealanders by convincing parents that milk helps grow healthy kids.

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