2011 Corporate Reputation Index
Reputation is everything, someone may have once said. And Air New Zealand has the best one, according to the second annual New Zealand Corporate Reputation Index.
2011 Corporate Reputation Index
Reputation is everything, someone may have once said. And Air New Zealand has the best one, according to the second annual New Zealand Corporate Reputation Index.
After we posted this story about the companies and organisations that were deemed to have the best reputations in the eyes of Kiwis, we had a few requests for details about the Corporate Reputation breakfast seminar. Originally, this event was aimed at the 20 companies featured in the study, so they could find out about their rankings and those of their competitors, but there was enough interest from outside this exclusive club to open it up further. So Core Communications and AMR Interactive have extended an invitation to anyone interested in hearing about the New Zealand study, the international index and global best practice for reputation management from AMR’s reputation expert Oliver Freedman.
Australasian cinema advertising company Val Morgan is currently whistling as it walks, after it announced the results of a study showing that cinema advertising, when used in conjunction with television, increases consumer propensity to buy and drives return on investment for advertisers.