News
AMP brings today and tomorrow together via Many Minds
AMP is encouraging New Zealanders to get covered anytime, anywhere in a new campaign by Many Minds.
Browsing: AMP
News
Mike O’Sullivan, Andrew Scott and Richard Maddocks collaborate at Many Minds, win project work for V Energy and AMP
The trio has kept a relatively low profile so far, but the industry will certainly take an interest in seeing what they produce for their first two projects together.
Movings & Shakings
Movings|Shakings: 11 September
Changes at Ikon, AMP, Hypermedia, Publicity PR and Southern Discoveries.
News
AMP, DNA hunt emotional connection to tackle insurance taboos
A family member affected by illness or injury, or dying, are among the worst scenarios imaginable. That makes insurance for families a hard sell, but AMP, partnering with DNA, Running with Scissors and Bloodhound Media, want to remind Kiwis to protect what matters most.
News
TVCs of the Week: 2 July
Golf made interesting with death-sport twist and psychology experiments on children.
News
Will they? Won’t they? AMP tests young’uns’ willpower with chocolate fish experiment
Retirement planning isn’t the sexiest of subjects. But AMP and Running With Scissors have added some human interest to the world of KiwiSaver schemes by conducting a psychological experiment to illustrate that a little bit of willpower now makes things all the sweeter in the future.
Opinion
Year in Review: Grenville Main
DNA Design celebrated its 21st back in 2010 and it’s still doing quality work—both on pages and In Real Life—for the likes of Powershop, Icebreaker and the All Blacks. Grenville Main has been there from the start and here’s what he made of last year.
News
AMP implores Kiwis to empty their too-hard baskets
They say regret is a pointless emotion, but what would ‘they’ know. So to inspire a few more Kiwis to get their ayes into gees and shake up the ‘ahhh, I’ll do it tomorrow’ attitude, AMP, Running With Scissors, DNA and Bloodhound Media have got together to launch the ‘act today, own tomorrow’ campaign.
News
Special effects at the Best Awards
A humane possum trap and a power company that taught people to like them are among the seven finalists in the inaugural Best Effect award to be announced at the Best Design Awards on 5 October.
News
AmbientX thinks, feels and does new business
As interactions and events rather than the old school spray and pray approach are increasingly being utilised to rise above the rabble and capture the jaded consumer’s attention, experiential marketing’s star continues to rise. And the good news keeps coming for local experiential agency AmbientX: after its double medal haul at this year’s Australasian Promotional Marketing Association Star Awards for the Arnott’s Velish campaign, it has managed to pick up a couple more significant client wins recently.