articles tagged 'AMI'

Ads of the week: 19 July

  • TVC of the week
  • July 19, 2016
  • StopPress Team
Ads of the week: 19 July

A round of applause for Tourism New Zealand, High Performance Sport New Zealand, AMI and My Food Bag.

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Beneath the Surface
Beneath the Surface
In this series, brought to you by Microsoft, we talk to a conceptual photographer, illustrator ...
Insight Creative
Insight Creative
Insight Creative specialises in shaping business stories out the core insights that often lie under ...
20/20 (tele)vision
20/20 (tele)vision
Media consumption is changing. But by how much?
The Hot List
The Hot List
Our rundown of the hottest shows, brands and creators in New Zealand media. 1. magazine ...
Cannes Lions 2017
Cannes Lions 2017
All the winners, the shortlists and the drama from this year's edition of advertising biggest ...
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Merger Mania
All our stories on the nation's two failed mergers in one place
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Bauer Beyond the Page
When it comes to creating branded content, there are few better in the Kiwi market ...
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The Indies
Over the course of this series of articles, we look at how always-nimble indy agencies ...
AdRoll on automation
AdRoll on automation
Marketing automation is tipped to eventually become the only way advertising is traded in the ...
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Game Changers
It’s all about PEOPLE. Join us as we discuss global insights, ideas and innovations from ...
TVNZ-NZ Marketing Awards 2015
TVNZ-NZ Marketing Awards 2015
Celebrating all the winners of the 2015 TVNZ-NZ Marketing Awards.
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Future Tense
In a new series, StopPress talks to a range of newsmakers currently trying to shine ...
Beyond the Page
Beyond the Page
In conjunction with the MPA, the Beyond the Page series shows how some of the ...
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In conjunction with News Works, the Up Country series talks with some of New Zealand's ...
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Sounding off
As part of a content partnership with MediaWorks, we've asked a few of the company's ...
StopPress Podcasts
StopPress Podcasts
We sit down for a chat with industry leaders to find out what they're up ...
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AMI rallies the troops to help move the dial

  • Advertising
  • August 3, 2012
  • Ben Fahy
AMI rallies the troops to help move the dial

It's been a difficult 18 or so months for AMI, which required government assistance to stay afloat after the quakes and was eventually bought by IAG. But it isn't taking the negativity surrounding it lying down and it has launched a new campaign from DDB and Flying Fish that focuses on the fact that its staff are still committed to the cause.

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The year in review: Sadhana Raman

  • News
  • January 20, 2011
  • StopPress Team
The year in review: Sadhana Raman

With a combination of effective, unashamedly jingoistic advertising, a solid product offering and consistently high rates of customer satisfaction, Kiwibank has performed the role of challenger brand brilliantly and given the big boys plenty of grief since it was set up in 2002. Hell, ASB even took aim at it last year in the misguided 'We're a Kiwi bank' campaign and Sam Neill signed on to be the bank's mascot, so it must be doing something right. Sadhana Raman, Kiwibank's general manager of brand and marketing communications—and a finalist in last year's Marketer of the Year awards—goes back in time.

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The ego has landed, same same but different and Kiwiana luxury

  • TVC
  • November 22, 2010
  • Ben Fahy

Who's it for: NZTA/NZ Police by Clemenger BBDO and @radical.media Why we like it: The human male is a very prideful creature and generally comes equipped with the misguided belief that it is remarkably skilled in all areas. With young men responsible for the vast ...

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Attack of the patriotic ad campaigns as AMI and DDB get 'New Zealandy'

  • Advertising
  • October 26, 2010
  • StopPress Team
Attack of the patriotic ad campaigns as AMI and DDB get 'New Zealandy'

State's recent 'My 3 Things' campaign aimed to show Kiwi consumers the company was actually very nice, cared about your stuff and, quite perplexingly, was looking to find a way to insure the things that were uninsurable. Now DDB New Zealand and AMI Insurance have taken a similar—although more light-hearted and colloquial—approach with a new campaign and repositioning statement for the company that aims to show it 'Insuring New Zealandness’.

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