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Jaguar signs up Murray Crane as first ambassador, offers car buyers a sartorial sweetener
Automotive brands are pretty keen on ambassadors. Audi has Simon Gault and Steve Dunstan, BMW has Jeff Wilson, Josh Emett and Kathryn Wilson and now Jaguar has joined the club and teamed up with the founder of Crane Brothers, Murray Crane, to launch its new XF and continue its sales momentum.