articles tagged 'Amazon'

'It's like crack cocaine': Effies international judge Chris Baker on the harmfulness of short-term thinking

  • Advertising
  • October 16, 2017
  • Erin McKenzie
'It's like crack cocaine': Effies international judge Chris Baker on the harmfulness of short-term thinking

The industry will this week again be raising a glass to the most effective advertising in the country at the Effie Awards. But this year, the event takes place in slightly more inhospitable conditions, with many questioning what marketing success even means anymore. Is it about ROI? Is it about long-term or short-term results? And if it is about long-term results, then why do we have awards events every year? This year’s international judge Chris Baker answers the big questions swirling around the Effies.

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Amazon launches 3D printing store

  • PopPress
  • July 30, 2014
  • StopPress Team
Amazon launches 3D printing store

Amazon has launched a new 3D printing store that offers a catalogue of around 200 different designs, which range from a crane skeleton to a skull with a tree growing out of it. While most products can only be customised in terms of size and colour, the 27 products carrying the phrase 'create your own' offer greater flexibility. When it comes to these products, customers can log into Amazon's personalisation hub and then alter the design in accordance to their preferences.

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Beneath the Surface
Beneath the Surface
In this series, brought to you by Microsoft, we talk to a conceptual photographer, illustrator ...
Insight Creative
Insight Creative
Insight Creative specialises in shaping business stories out the core insights that often lie under ...
20/20 (tele)vision
20/20 (tele)vision
Media consumption is changing. But by how much?
The Hot List
The Hot List
Our rundown of the hottest shows, brands and creators in New Zealand media. 1. magazine ...
Cannes Lions 2017
Cannes Lions 2017
All the winners, the shortlists and the drama from this year's edition of advertising biggest ...
Merger Mania
Merger Mania
All our stories on the nation's two failed mergers in one place
Bauer Beyond the Page
Bauer Beyond the Page
When it comes to creating branded content, there are few better in the Kiwi market ...
The Indies
The Indies
Over the course of this series of articles, we look at how always-nimble indy agencies ...
AdRoll on automation
AdRoll on automation
Marketing automation is tipped to eventually become the only way advertising is traded in the ...
Game Changers
Game Changers
It’s all about PEOPLE. Join us as we discuss global insights, ideas and innovations from ...
TVNZ-NZ Marketing Awards 2015
TVNZ-NZ Marketing Awards 2015
Celebrating all the winners of the 2015 TVNZ-NZ Marketing Awards.
Future Tense
Future Tense
In a new series, StopPress talks to a range of newsmakers currently trying to shine ...
Beyond the Page
Beyond the Page
In conjunction with the MPA, the Beyond the Page series shows how some of the ...
Up Country
Up Country
In conjunction with News Works, the Up Country series talks with some of New Zealand's ...
Sounding off
Sounding off
As part of a content partnership with MediaWorks, we've asked a few of the company's ...
StopPress Podcasts
StopPress Podcasts
We sit down for a chat with industry leaders to find out what they're up ...

Dog vs. drone

  • PopPress
  • July 15, 2014
  • StopPress Team
Dog vs. drone

While drones are being used for nefarious purposes in warzones, they're being put to good use elsewhere, as a clip posted on Al Brown's Facebook page shows.

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All modern conveniences

  • PopPress
  • December 11, 2013
  • StopPress Team
All modern conveniences

Century 21 has done some seriously clever online marketing lately — there was the supposedly haunted houses for sale during Halloween and for Thanksgiving, the very strange psychadelic slow jam for your turkey feast. Now it's joined Waterstones in the UK in taking the mickey out of Amazon's plans for product delivery by drone.

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Amazon gets Orwellian with drone squadron

  • PopPress
  • December 3, 2013
  • StopPress Team
Amazon gets Orwellian with drone squadron

Jeff Bezos, the mastermind at Amazon, is planning to give online shopping an Orwellian twist by introducing a squadron of unmanned drones to deliver products purchased on the website.

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Kindle, rail, travel moods & more

  • Media
  • October 12, 2009
  • The Media Counsel
Kindle, rail, travel moods & more

Numbers are crunched by The Media Counsel this week: The % of NZ’s who travelled to get away from someone The % of people downloading Amazon e-books instead of paper The number of software apps in Microsoft Office Starter 2010

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