After battling requests for a line of shoes made for kids, Allbirds has given the punters what they desire and launched a limited edition children’s footwear range called Smallbirds. And in the spirit of creative overachieving, co-founder Joey Zwillinger has written a children’s picture book about a sheep called Sadie Shaves the Day that will be given out for free with each purchase of a pair of shoes.
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Allbirds enters the kids’ market with Smallbirds
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D&AD 2017: Allbirds, DDB and The Sweet Shop among local winners
Last night in London, local agencies showed off their talent at the D&AD Awards to win 12 pencils, including five Graphite Pencils and seven Wood.
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Return to the nest: Allbirds teams up with other creative sorts for Wellington collaboration
Woollen shoe company Allbirds may now be a major international brand, but it’s not forgetting its Aotearoa roots – at least not if its role in a recent eight-day festival in Wellington is any indication.