articles tagged 'All Blacks'
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All Blacks show off their skills in Japan

  • Advertising
  • April 5, 2017
  • StopPress Team
All Blacks show off their skills in Japan

The All Blacks may be preparing for the upcoming Lions tour but that's not stopped them playing the hero in the streets of Tokyo for an AIG Japan ‘#TackleTheRisk’ campaign.

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The All Blacks show off the best of Auckland

  • Advertising
  • April 3, 2017
  • StopPress Team
The All Blacks show off the best of Auckland

Ahead of the Lions tour which kicks off in June, a few All Blacks have taken a break from training to show visiting fans what’s on offer in Auckland as part of a ‘Secret Training Ground’ campaign for Auckland Tourism, Events and Economic Development (ATEED) by Augusto.

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voices

Adidas implodes its new jersey onto the All Blacks

  • Advertising
  • October 28, 2016
  • Erin McKenzie
Adidas implodes its new jersey onto the All Blacks

Following the sneak peak earlier this week, today Adidas revealed the new All Blacks' jersey with a Facebook video by Augusto that racked up hundreds of likes in the first half an hour with thousands to follow. And all this for what is essentially a slight variation on a predominantly black shirt.

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We’ve done it before and we can do it again, says Steinlager

  • Advertising
  • October 27, 2015
  • StopPress Team
We’ve done it before and we can do it again, says Steinlager

Steinlager's campaign to support the All Blacks during their attempted retention of the Rugby World Cup focused on the similarities between this quest and the 1905 Originals Tour, where the first team to be known as the All Blacks travelled six weeks by boat and won 34 out of 35 games. And ahead of the final on Sunday morning, DDB New Zealand has released some new print ads focusing on three remarkable stories from that journey.

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Try, try and try again: what analysis of the All Blacks' chances at the RWC can teach businesses about big data

  • Data
  • September 24, 2015
  • Paul Bracewell
Try, try and try again: what analysis of the All Blacks' chances at the RWC can teach businesses about big data

Dr. Paul Bracewell, founding partner and chief data scientist at Dot Loves Data, says the statistics being thrown around in the media about the 2015 Rugby World Cup are typical of many applications of analytics in the business world: there are few actionable insights being provided. So he crunched the numbers and showed that the simplest solution is often the best.

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ASB brews up a solution to counter rugby fans' upcoming hemispherical difficulties

  • Advertising
  • September 18, 2015
  • StopPress Team
ASB brews up a solution to counter rugby fans' upcoming hemispherical difficulties

With the Rugby World Cup about to start tomorrow morning, there are bound to be a few tired All Black fans over the next six weeks. There's already a campaign from NZME called Push Back for Black that asks employers to go easy on rugby-loving employees. But if there's no leeway from the boss, then ASB is ensuring Kiwis get some extra stamina through stimulants.

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Haka all around: AIG's VR app lets fans get all up in the All Blacks' faces—UPDATED

  • Marketing
  • September 17, 2015
  • Ben Fahy
Haka all around: AIG's VR app lets fans get all up in the All Blacks' faces—UPDATED

There's been plenty of talk about the haka in recent days, as there always is when the All Blacks head to Europe. And there's been plenty of brand activity involving virtual reality recently too, with everyone from Kellogg's to Contiki getting in on the action. Now AIG, the major jersey-hogging sponsors of the All Blacks, have combined both of those things for the Haka 360˚ Experience.

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