The All Blacks may be preparing for the upcoming Lions tour but that's not stopped them playing the hero in the streets of Tokyo for an AIG Japan ‘#TackleTheRisk’ campaign.
Marketing, advertising & media intelligence
Ahead of the Lions tour which kicks off in June, a few All Blacks have taken a break from training to show visiting fans what’s on offer in Auckland as part of a ‘Secret Training Ground’ campaign for Auckland Tourism, Events and Economic Development (ATEED) by Augusto.
The All Blacks and All Blacks Sevens players have given audiences a peek of what lies beneath their rugby jerseys in the latest Jockey campaign by Parlour. But rather than taking it off for the camera, they’re putting it on.
TRA head of strategy Colleen Ryan is takes a look at 111 years of rugby and the recent All Blacks' loss to Ireland to see how marketers can better predict the future behaviour of customers.
Following the sneak peak earlier this week, today Adidas revealed the new All Blacks' jersey with a Facebook video by Augusto that racked up hundreds of likes in the first half an hour with thousands to follow. And all this for what is essentially a slight variation on a predominantly black shirt.
The All Blacks ended its 21-year sponsorship with Coca-Cola in January this year and teamed up with Pepsi, aligning itself with its subsidiary Gatorade as its hydration partner. A new ad has been released celebrating the partnership (which features a very serious Sam Cane).
The All Blacks have again stripped down for Jockey, but this time they've invited a flabbier friend along for the fun. PLUS: Gatorade signs on as the new "hydration partner" for the team.
Steinlager's campaign to support the All Blacks during their attempted retention of the Rugby World Cup focused on the similarities between this quest and the 1905 Originals Tour, where the first team to be known as the All Blacks travelled six weeks by boat and won 34 out of 35 games. And ahead of the final on Sunday morning, DDB New Zealand has released some new print ads focusing on three remarkable stories from that journey.
Try, try and try again: what analysis of the All Blacks' chances at the RWC can teach businesses about big data
Dr. Paul Bracewell, founding partner and chief data scientist at Dot Loves Data, says the statistics being thrown around in the media about the 2015 Rugby World Cup are typical of many applications of analytics in the business world: there are few actionable insights being provided. So he crunched the numbers and showed that the simplest solution is often the best.
With the Rugby World Cup about to start tomorrow morning, there are bound to be a few tired All Black fans over the next six weeks. There's already a campaign from NZME called Push Back for Black that asks employers to go easy on rugby-loving employees. But if there's no leeway from the boss, then ASB is ensuring Kiwis get some extra stamina through stimulants.
There's been plenty of talk about the haka in recent days, as there always is when the All Blacks head to Europe. And there's been plenty of brand activity involving virtual reality recently too, with everyone from Kellogg's to Contiki getting in on the action. Now AIG, the major jersey-hogging sponsors of the All Blacks, have combined both of those things for the Haka 360˚ Experience.
You would have to try very hard not to bump into some kind of All Blacks-related product these days, particularly with the Rugby World Cup 2015 drawing closer by the day. One of these brands is Treasures, which has relaunched its ad promoting its All Blacks themed nappies, which screened during the last Rugby World Cup.
The corporate world has long looked to professional athletes and coaches for guidance on how to perform better, how to create a positive culture and, if they're being honest, how to grind their opposition into the dust. And ASB has looked to the All Blacks—or, more specifically, the team behind the All Blacks—to provide some pearls of wisdom for Kiwi businesses.
Often hardcore sports fans act if they are part of the team they are supporting. This definitely seems to be the case of football fans. When discussing how the team performed the word “we” is thrown around a lot. “We really stuck it to them this time”, “We sure came out on top in that last game”, “We caned those guys”. You get the picture. Rexona’s new ad attempts to channel this collective consciousness showing that while game day preparation for an All Black will differ significantly to that of a fan, many of their movements are similar, illustrating how 'we' (fans and players) move together. PLUS following on from our last round up, here’s the 411 on what a few other brands are up to around RWC 2015 including: Airbnb, Jockey, Vogel's, Land Rover and Steinlager.
Make no bones about it: Anchor re-establishes its partnership with the All Blacks after 80 years--UPDATED
After nearly a century, Anchor milk has jumped back aboard the All Blacks bandwagon, partnering up with the team just before it heads into World Cup territory.