articles tagged 'Alisa Higgins'

As media changes, are the ASA's ad spend figures still relevant? Senior industry figures weigh in

  • Media
  • March 28, 2014
  • Damien Venuto
As media changes, are the ASA's ad spend figures still relevant? Senior industry figures weigh in

Although the release of last week’s ad spend figures by the ASA served to confirm trends that have been obvious for quite some time, a general consensus among those in the industry is that the figures don’t give an accurate reflection of changes that are occurring in the industry. Several senior industry figures share their thoughts on the structure of the annual ad spend report.

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Online advertising hits high water mark, but challenges loom

  • Digital
  • November 14, 2012
  • Ben Fahy
Online advertising hits high water mark, but challenges loom

Interactive ad revenue figures have been steadily heading upwards over the past few years in New Zealand and in the latest round of figures, the sector hit its highest ever level, with total advertising spend in Q3, 2012 of $94 million, an increase of three percent from the last quarter and an increase of five percent year-on-year. But, as you'd expect in such a rapidly developing industry, there are still a few issues to contend with, including a fall in display advertising, the use of ad blocking software and discussions around the appropriate methodology for collecting revenue data.

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Slash and win: .99 takes IAB award with New World's pirate party takeover

  • Digital
  • July 6, 2012
  • StopPress Team
Slash and win: .99 takes IAB award with New World's pirate party takeover

Colenso BBDO and .99's 'Every Day a New World' brand campaign for New World was very well received, and even inspired a piece in Mumbrella asking why New Zealand's advertising was so much better than Australia's. And .99 has kept up the good work, with its rich media homepage takeover winning the IABNZ Creative Award for June.

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Survey shows media multi-tasking de rigueur, big chunk of Kiwi TV viewers gawking at smartphones

  • Digital
  • June 7, 2012
  • StopPress Team
Survey shows media multi-tasking de rigueur, big chunk of Kiwi TV viewers gawking at smartphones

Depending on how you look at it, second screening is either breathing new life into live broadcasts and showing TV is about shared experiences, or offering proof that viewers aren't really paying full attention to what's on the box. Either way, it's proving fairly popular in New Zealand, with a new survey of 482 smartphone users released by IABNZ and 3DI showing that 63 percent of them are simultaneously using their smartphones and watching TV. 

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TV and online stuff moneyboxes with a few additional millions

  • Digital
  • May 18, 2012
  • Ben Fahy
TV and online stuff moneyboxes with a few additional millions

Total online advertising spend in New Zealand for Q1 2012 totalled $79 million, up $11 million year-on year. But that figure is down almost $10 million on Q3 2011. And over on TV, total television advertising revenue for the March quarter rose four percent to $125 million, up $4 million on the first quarter of 2011.

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Special Group's Four mash-up cleans up IAB's rejigged awards

  • Advertising
  • April 25, 2012
  • StopPress Team
Special Group's Four mash-up cleans up IAB's rejigged awards

The IAB recently dropped the Bolly from its awards and renamed them the IABNZ Creative Awards in an effort to bring them in line with other international IAB competitions. And the first winner of the newly modified awards is Special Group, with the Mash-up banner for Four. 

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Movings/Shakings: 10 April

  • movingsshakings
  • April 10, 2012
  • StopPress Team
Movings/Shakings: 10 April

2degrees announces its new chief marketing officer, ACP names a new editor for Australian Women's Weekly, Ellen Read shacks up with Fairfax, DraftFCB welcomes a new creative pair, Quickflix chooses its local weapon and the IAB re-launches its awards. 

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Doozy of a year for the digital sector

  • Advertising
  • February 15, 2012
  • Cath Winks
Doozy of a year for the digital sector

What GFC? The beans have been counted, the results are in, and it's all good news for online. The IABNZ/PwC Insight report released today had the total online ad spend up nearly a quarter on the previous year. Display advertising has overtaken classifieds for the first time, up $1.27m (4.80 percent) on its previous quarter, making it the biggest quarter for display since PwC started measuring, back in 2007. The total online advertising spend in New Zealand for 2011 was $328.11 million, up 24.16 percent from 2010. 

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Special Group 'un-rugbies' its way to Bolly Award glory

  • Advertising
  • September 14, 2011
  • StopPress Team
Special Group 'un-rugbies' its way to Bolly Award glory

Special Group and MediaWorks TV took the non-rugby ball and ran with it for 'The Home of Not Rugby' campaign and their online ad that gave users the opportunity to 'un-rugby' an interactive banner has won the September IABNZ BollyAward, which aims to encourage great Kiwi-made online creative. 

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Online ad spend feels effects of economic malaise, but continues on upward trajectory

  • Digital
  • May 17, 2011
  • Ben Fahy
Online ad spend feels effects of economic malaise, but continues on upward trajectory

The IAB and its main protagonists have become quite accustomed to putting out press releases trumpeting rising online ad spend over the past few years. And, despite an expected decrease for the first quarter of 2011 in comparison to Q4 2010 as a result of the earthquake and generally unfavourable economic conditions, the worm is still heading swiftly upwards, with a 20 percent year-on-year increase and a total haul of $68 million, up from $26 million in Q1 2007. 

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