In the wake of news breaking about Ooh Media winning the bidding war to acquire Adhsel from Here, There & Everywhere (HT&E) we take a look at what the move means for the local market. UPDATE: The Australian Competition and Consumer Commission’s (ACCC) decided it will not oppose the acquisition.
Browsing: Alex Lawson
Carat Auckland has won the work of beauty giant, L’Oréal for the New Zealand market, while Carat Australia has retained the media planning responsibilities for the brand across the ditch following a trans-Tasman competitive pitch process. Update: comments from L’Oréal and FCB.
Every year, StopPress asks players in the local industry for their reflections on the marketing year that was. Here’s what Alex Lawson, general manager at Carat, has to say.
Alex Lawson has been named General Manager of Carat NZ, only a few months after joining the agency in July. This move follows on from the departure of former Carat general manager Kim Leybourne, who was appointed the media director at Ogilvy in August.
Carat has announced the appointment of Alex Lawson to the role of group business director.
ZenithOptimedia group business director Alex Lawson might be shaking his head in bemusement at the Pokemon craze, but he also sees great potential in what the platform offers.
Turf wars aren’t going to move the industry forward, argues Alex Lawson. Instead, media and creative agencies should be focusing on collaboration.
The robots might be taking over, but Alex Lawson argues there’s still an important role for the human mind to play
in media.
Media agencies are increasingly using editorial tricks to spread their clients’ advertising messages. So is native advertising a con? Alex Lawson doesn’t think so.
Is subscription video on demand the silent TV killer? Alex Lawson thinks so. And its rise has plenty of implications from a media perspective.
ZenithOptimedia has had a fairly difficult few months since the controversial closure of its sister agency Publicis Mojo just before Christmas. But, in what general manager Sophia Quilian sees as “the start of a rejuvenated [agency]”, it’s been appointed to the Palmers Gardenworld business without a pitch. The incumbent was Total Media.
ZO completes its management team, Clems chief financial officer heads for the rum, Y&R adds to its digital chops, Air New Zealand puts even more emphasis on the customer experience, Dita De Boni heads to PR, The Pond adds a digital heavyweight, Commando gets one back, Southern PR bolsters the line-up, On the Grill takes biscuit and Linda Clark returns to TV.
It’s tough out there in production land at the moment. But there’s a new boy on the block and it’s name is RedYeti.