Fed up with clunky proofing and approvals processes, two Kiwi software experts worked out a way to do it better. And they’ll be talking about it at AJ Park’s complimentary Innovation Plus seminar on 4 August at 4pm.
Browsing: AJ Park
New advances in drone technology have caused a big increase in patent applications, say AJ Park’s Anton Blijlevens and Jillian Lim.
AJ Park patent specialists Anton Blijlevens and Jillian Lim touch on some interesting patents to look out for on the shelves.
AJ Park patent specialists Anton Blijlevens and Jillian Lim touch on an interesting patent to look out for on the shelves.
AJ Park patent specialists Anton Blijlevens and Jillian Lim touch on an interesting patent to look out for on the shelves: self-sanitising door handles.
AJ Park patent specialists Anton Blijlevens and Jillian Lim touch on some interesting patents to look out for in the future.
AJ Park patent specialists Anton Blijlevens and Jillian Lim touch on some interesting patents to look out for on the shelves.
AJ Park patent specialists Anton Blijlevens and Jillian Lim touch on some of the interesting patents that might soon be on the shelves.
AJ Park patent specialists Anton Blijlevens and Jillian Lim touch on some of interesting patents to look out for, including an e-Ink screen on the back of your phone, a free ride from Google and making the connection for convertible heels.
AJ Park patent specialists Anton Blijlevens and Jillian Lim touch on some interesting patents to look out for on the shelves. This time it’s cuffs for runners who don’t do water stops, a device to pamper dog paws and the Sony Smartwig.
How can companies ensure that fans who inadvertently use the wrong nomenclature continue to feel good about buying, using and recommending their products? Jennifer Duval-Smith, a recent recipient of some unexpected legal communication, offers a few suggestions.
AJ Park patent specialists Anton Blijlevens and Jillian Lim touch on some of the interesting patents to look out for on the shelves.
The future is near! AJ Park patent specialists Anton Blijlevens and Jillian Lim touch on some interesting patents to look out for on the shelves.
Patent publication is often the first sign of new technology initiatives. Patents are usually published well before the technology is commercialised. Searching intellectual property databases is an effective way of learning where others in your industry are heading. AJ Park patent experts Anton Blijlevens and Jillian Lim touch on some of the interesting patents to look out for on the shelves.
AJ Park patent specialists Anton Blijlevens and Jillian Lim touch on some of the interesting patents to look out for on the shelves.
Facebook’s recently told us about changes to its Statement of Rights and Responsibilities and Data Use Policy. We’re all familiar with websites periodically updating their terms and conditions, but what do these changes mean for the user and their intellectual property? The answer is, not much.
AJ Park patent specialists Anton Blijlevens and Jillian Lim touch on some of the interesting patents to look out for on the shelves.
New Zealand Fashion Week wrapped up over the weekend. But fashion designers and stores need to be aware of a recent UK decision where Rihanna successfully sued fashion retailer Topshop for selling t-shirts featuring a photo of her without her permission, says Damian Broadley and Lynell Tuffery Huria.
In the first instalment of a new series, AJ Park patent specialists Anton Blijlevens and Mike Biagio catalogue some of the world’s most notable recent—and protected—inventions.
In April this year, international media reported on the United States Patent and Trademark Office’s (USPTO) decision to refuse registration for Apple’s iPad Mini trademark on the grounds it’s simply descriptive. But within days of the story breaking, the USPTO was backtracking on its decision.
A recent decision in the UK found that Marks & Spencer misled consumers by using a competitor’s name—‘interflora’—as a keyword trigger for advertisements on Google. AJ Park’s Nigel Robb looks at what it might mean for Kiwi marketers.
The man who discovered the Keep Calm and Carry On poster at the bottom of a box of books and then sent it hurtling into pop-cultural orbit is currently fighting to retain the right to use the phrase. AJ Park’s Kim McLeod and Catherine Fry tell us what this legal stoush teaches us about trademark protection.
Social media platforms like Twitter are a great way of getting your content out to a large audience. But just because content is available on a publicly accessible network does not mean that it can be used for commercial purposes, says Matt Adams.
Hoax chain letters on Facebook, copyright confusion, career limiting evidence posted for all to see … When it comes to the internet, we need to engage our brains or suffer the consequences, says Simon Fogarty.
The digital realm offers plenty of opportunities to monetise content. But, as AJ Park’s Matt Adams says, there are a few issues artists need to consider before signing up for services like Kim Dotcom’s new online venture.
We regularly see reports in the media about brands using Maori language or images in a way that’s offensive to Maori. There was the ka mate haka on the tea towels, the ta moko designs on the faces of models posing for a French magazine, the sale of the MAORI personalised plate on TradeMe, to name but a few.
… as Countdown’s marketing doyenne departs for the Aussie mothership, MediaWorks looks inside to fill the sales manager role in its integration department, DNA’s Aaron Carson changes tack, Miranda Gregg says goodbye to AJ Park, bcg2 welcomes a New York import, ecostore’s not-for-profit arm Fairground Foundation appoints its first employee, Tourism Australia finds a New Zealand marketing manager, Lily & Louis joins Kim Kardashian after winning the local Skechers business, and online/social media agency VeNa appoints a New Zealand country manager.
There’s been plenty of discussion about the Major Events Management Act (MEMA) and the steps being taken by organisers to limit so-called ambush marketing during the upcoming ‘Big Rugby Event’. Some say the rules are too draconian and kowtow to the corporates, while others believe they’re fair enough because they aim to protect the sizable investment of the Rugby World Cup’s official sponsors. Urgent Courier’s Mobile AdVert has already come under fire from OMANZ for a possible breach. And we’ve found a campaign on AA’s Bookabach.co.nz that looks like it’s in a very similar boat.
After a fair bit bureaucratic faffing, the clean zones for the Rugby World Cup 2011 have been announced, so agencies and advertisers now know where they can and can’t put their marketing during the tournament. And in some cases, the restrictions are quite extensive.
… as Air New Zealand brings one of our boys back into the fold; Acumen Republic appoints a new head honcho; TVNZ says goodbye to Good Morning—and up to 12 fulltime staff; Thick as Thieves enlists a new award-winning director; Air Asia hits the runway running and announces a national marketing manager; another All Black endorses something; AJ Park gets a taste for internal promotions; and two films made by the Media Design School strike Hawaii gold.