Browsing: AJ Park

Opinion
Why lawyers make bad marketers
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How can companies ensure that fans who inadvertently use the wrong nomenclature continue to feel good about buying, using and recommending their products? Jennifer Duval-Smith, a recent recipient of some unexpected legal communication, offers a few suggestions.

Opinion
Patents are a virtue: Springs and sleeps

Patent publication is often the first sign of new technology initiatives. Patents are usually published well before the technology is commercialised. Searching intellectual property databases is an effective way of learning where others in your industry are heading. AJ Park patent experts Anton Blijlevens and Jillian Lim touch on some of the interesting patents to look out for on the shelves.

Opinion
Learning from Apple’s iPad Mini trademark malarkey
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In April this year, international media reported on the United States Patent and Trademark Office’s (USPTO) decision to refuse registration for Apple’s iPad Mini trademark on the grounds it’s simply descriptive. But within days of the story breaking, the USPTO was backtracking on its decision.

Opinion
The risks and rewards of the Twitter cookie jar
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Social media platforms like Twitter are a great way of getting your content out to a large audience. But just because content is available on a publicly accessible network does not mean that it can be used for commercial purposes, says Matt Adams.

News
Staff slip into something more comfortable…
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… as Countdown’s marketing doyenne departs for the Aussie mothership, MediaWorks looks inside to fill the sales manager role in its integration department, DNA’s Aaron Carson changes tack, Miranda Gregg says goodbye to AJ Park, bcg2 welcomes a New York import, ecostore’s not-for-profit arm Fairground Foundation appoints its first employee, Tourism Australia finds a New Zealand marketing manager, Lily & Louis joins Kim Kardashian after winning the local Skechers business, and online/social media agency VeNa appoints a New Zealand country manager. 

News
Bookabach RWC campaign gets spidey senses tingling—UPDATED
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There’s been plenty of discussion about the Major Events Management Act (MEMA) and the steps being taken by organisers to limit so-called ambush marketing during the upcoming ‘Big Rugby Event’. Some say the rules are too draconian and kowtow to the corporates, while others believe they’re fair enough because they aim to protect the sizable investment of the Rugby World Cup’s official sponsors. Urgent Courier’s Mobile AdVert has already come under fire from OMANZ for a possible breach. And we’ve found a campaign on AA’s Bookabach.co.nz that looks like it’s in a very similar boat. 

News
RWC ‘clean zones’ finally established
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After a fair bit bureaucratic faffing, the clean zones for the Rugby World Cup 2011 have been announced, so agencies and advertisers now know where they can and can’t put their marketing during the tournament. And in some cases, the restrictions are quite extensive.

News
It’s appointment viewing, folks…
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… as Air New Zealand brings one of our boys back into the fold; Acumen Republic appoints a new head honcho; TVNZ says goodbye to Good Morning—and up to 12 fulltime staff; Thick as Thieves enlists a new award-winning director; Air Asia hits the runway running and announces a national marketing manager; another All Black endorses something; AJ Park gets a taste for internal promotions; and two films made by the Media Design School strike Hawaii gold.

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