If you're an advertiser in New Zealand, you probably want a retail client on the books.
Marketing, advertising & media intelligence
A round of applause for Fonterra, Tip Top, Farmers and Air New Zealand.
Plane spotting enthusiasts Terry and Christine Devit are the face of an entertaining campaign for Air New Zealand by FCB that pokes at Jetstar's flight cuts.
It was a busy September with a range of brands releasing new spots in the lead up to the warmer months of the year. There could, however, only be one Colmar Brunton Ad Impact winner, and this time we saw a repeat winner step up to the podium.
Air New Zealand is trialling a new team member in the form of Sophie, a digital human created by Soul Machines to answer questions about New Zealand as a tourist destination and the airline’s products and services.
Ipsos has released the results of its 'Most Influential Brands in New Zealand' study and technology brands lead the pack, with Google, Facebook and Microsoft taking the top three spots respectively, alongside four local brands.
The commercial spirit was strong this Mother's Day, with New World, Countdown, Air New Zealand and a few others giving a nod to the matriarchs of the nation.
Snapchat has announced it's available to partner with New Zealand brands and Air New Zealand is the first to get on board.
Last month we saw Air New Zealand ask Kiwis who they'll be missing on Valentine's Day and following hundreds of responses, the airline has reunited a pair to who Valentine's Day carries great significance.
Following public assessment of last month's ads, Colmar Brunton says brands have set a high standard for the rest of the year. But only one could come out on top for January, and it was Air New Zealand that proved to have the most impact with its 'Love' video.
Our national airline is warming hearts in the lead up to Valentine's Day, with a new campaign '#goingthedistance' that explores what love means to different people by asking viewers who they'll be missing on the special day. UPDATE: Comment from Air New Zealand.
StopPress readers' picks of 2016: the mannequin challenge, Tokyo Dry, Kevin Roberts and My Food Bag in the mix
Last year, StopPress collated some of the standout moments of 2016 in the annual 'Year in the Rear'. Voting kicked off with our final newsletter and you went hard to make sure your opinions were heard. We returned from sun-soaking and surfing to find over 2,500 completed surveys, which were then meticulously analysed by our team of voter fraud analysts to ensure there was no rigging. While some categories saw a standout winner others were tight, and with that, Spark deserves a special shout-out for being pipped at the post in all three of its nominated categories.
One of the biggest media pitches of the year is set to reach its conclusion shortly, with OMD, PHD and Carat thought to have been battling for the Air New Zealand account.