Another month, another round of ads and in April, it was Air New Zealand that stood out to win the Colmar Brunton Ad Impact Award.
Marketing, advertising & media intelligence
NZDM Awards: Track New Zealand scoops Grand Prix, Speak Data strike the Nexus Supreme and FCB basks in a successful evening
Last night the Great Room at Cordis in Auckland housed the cream of the direct marketing crop in an evening of fierce competition, stiff hand-shakes and dubious dance moves.
Take a bow Vodafone Warriors, Air New Zealand, Meadow Fresh and New Zealand Avocado.
Air New Zealand is poking a bit of fun at the struggles people sometimes have in understanding the New Zealand accent.
Who are New Zealand's biggest spending brands? Nielsen has shared the top 30 spenders on advertising for the last three years and each list appears to be a shuffled version of the one that came before.
A round of applause for Fonterra, Tip Top, Farmers and Air New Zealand.
Listen: Airbnb user design experience manager Jenny Arden on design building trust, design-thinking and designer-founders
Plane spotting enthusiasts Terry and Christine Devit are the face of an entertaining campaign for Air New Zealand by FCB that pokes at Jetstar's flight cuts.
It was a busy September with a range of brands releasing new spots in the lead up to the warmer months of the year. There could, however, only be one Colmar Brunton Ad Impact winner, and this time we saw a repeat winner step up to the podium.
Air New Zealand is trialling a new team member in the form of Sophie, a digital human created by Soul Machines to answer questions about New Zealand as a tourist destination and the airline’s products and services.
Ipsos has released the results of its 'Most Influential Brands in New Zealand' study and technology brands lead the pack, with Google, Facebook and Microsoft taking the top three spots respectively, alongside four local brands.
The commercial spirit was strong this Mother's Day, with New World, Countdown, Air New Zealand and a few others giving a nod to the matriarchs of the nation.
Snapchat has announced it's available to partner with New Zealand brands and Air New Zealand is the first to get on board.
Hats off to Super Rugby, ANZ and Air New Zealand.
Last month we saw Air New Zealand ask Kiwis who they'll be missing on Valentine's Day and following hundreds of responses, the airline has reunited a pair to who Valentine's Day carries great significance.
Following public assessment of last month's ads, Colmar Brunton says brands have set a high standard for the rest of the year. But only one could come out on top for January, and it was Air New Zealand that proved to have the most impact with its 'Love' video.