Browsing: agencies

News
Aussie agency With Collective expands into New Zealand with ASB as foundation client
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When confirming news that ASB was parting ways with Saatchi & Saatchi after five years, the bank’s general manager of marketing and communications Roger Beaumont said his team was finalising details with an agency to take over digital, direct and data-based responsibilities for the business. This agency has now been revealed to be Aussie shop With Collective, which will be expanding into New Zealand as a new arm of the Dentsu Aegis Network.

News
Raise your paddles
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There’s no better way to unleash a bit of tension than by smashing a hollow piece of celluloid across a table at your agency foe. Not only does this activity carry the possibility of knocking over the drink of the said frenemey, but it also gives you the opportunity to engage in the most obnoxious victory dance ever contrived should you win. And for those who do not have teh limberness to claim ultimate glory, fear not. You can still go full McEnroe upon losing every point. It’s very cathartic. So, if this feels like something that you’d like to partake in, enter your team (mixed doubles or singles) into the inter-agency table tennis championships (aka the Flying Paddle), which as set to be held on Thursday, 11 August.

News
SMI data shows agencies spending far more on digital than print, TV maintains its place at the top
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In many developed markets, digital ad spend has overtaken print. But, despite consistent drops over the past few years, the local publishing sector has held firm in second place behind television, according to ASA figures. The IAB has predicted the change will happen in New Zealand next year, but, according to year-on-year SMI data, which collects ad spend from the 15 top media agencies in the country, that’s already happened.

News
Colenso BBDO holds on to fifth in International Effie Index, as Barnes Catmur rockets up the rankings
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The 2013 Global Effie Effectiveness Index has just been released, with Colenso BBDO maintaining its position as the fifth most effective agency in the world based on 2012’s award haul and Barnes, Catmur & Friends punching well above its weight to be recognised as the fifth best independent agency in the world and the leading independent agency in the Asia Pacific.

News
How to pull on the public purse strings: CAANZ and government release best practice guide for agency selection
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Every year, government agencies spend more than $60 million on the purchase of advertising and media services in New Zealand. There are already some fairly rigid structures in place to make sure public entities get the best partner for the best price. But, after 12 months work by a team of senior agency and government communications practitioners on establishing Government Best Practice Guidelines for Selecting Advertising and Media Agencies, CAANZ and the Department of the Prime Minister and Cabinet have come up with a few more.

Opinion
Past tense/future perfect? Darren Woolley gazes into the global ad industry’s crystal ball
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Trinity P3’s founder and chief ‘pitch doctor’ Darren Woolley was one of more than 30 agency management consultants and search company representatives who attended the AdForum CEO Summit in New York last week and found out where the advertising industry was heading and how the agencies were taking it there. The consultants represented more than 530 agency searches each year, or the equivalent of $9 billion in billings, from marketers around the globe looking to find agencies with the right chemistry for their needs. And here’s what he learned from the six day conflab.