Only a few weeks after news broke of joint-managing directors Linus Hjoberg and Emma Bolser departing Ikon, the former has now secured a new role.
Marketing, advertising & media intelligence
It's been almost a year since Bravo first hit local TV screens. So we chat to general manager Maria Mahony about how the channel's tracking, what it adds to the local lineup and the misconception that only women watch the shows.
It's not too late to show your thinking at the TVNZ NZ Marketing Awards as late entries are now being accepted. Enter before 9 June to showcase your skills in one of the new categories.
When confirming news that ASB was parting ways with Saatchi & Saatchi after five years, the bank's general manager of marketing and communications Roger Beaumont said his team was finalising details with an agency to take over digital, direct and data-based responsibilities for the business. This agency has now been revealed to be Aussie shop With Collective, which will be expanding into New Zealand as a new arm of the Dentsu Aegis Network.
TVNZ-NZ Marketing Awards entry period draws to a close: check out the new categories before it's too late
The leaves are turning and time is running out to show your thinking at the TVNZ-NZ Marketing Awards – entries close Friday 2 June at 5pm. Enter now to showcase your skills in one of the new categories.
Over the past few weeks, TVNZ Blacksand has received a few slaps on account of the similarity of its work to other campaigns. We look at the fuss and whether originality still counts for anything in adland.
The Goat Farm's Vaughn Davis takes a look at 'the age of the dolphin' to explain why brands moving away from international ad agencies is a positive marketing trend.
FCB Media successfully defended its title as it was again declared Media Agency of the Year. Here's a rundown of how the evening went.
The gargantuan list of finalists for this year’s edition of the Best Awards has been announced, and it reads like a veritable encyclopedia of the finest design developed in New Zealand over the last year.
Industry happenings at Shine, The Sweet Shop, Sunday Punch and Dictionary Films.
With one month to go until the KidsCan National Mufti (or fancy dress) Day, DDB has laid down the challenge to its staff, clients and other agencies who might be interested to go 'double denim bogan' for the cause.
2degrees has kicked off a pitching process for its advertising business, and is currently accepting interest from possible suitors.
There's no better way to unleash a bit of tension than by smashing a hollow piece of celluloid across a table at your agency foe. Not only does this activity carry the possibility of knocking over the drink of the said frenemey, but it also gives you the opportunity to engage in the most obnoxious victory dance ever contrived should you win. And for those who do not have the limberness to claim ultimate glory, fear not. You can still go full McEnroe upon losing every point. It's very cathartic. So, if this feels like something that you'd like to partake in, enter your team (mixed doubles or singles) into the inter-agency table tennis championships (aka the Flying Paddle), which is set to be held on Thursday, 11 August.
In many developed markets, digital ad spend has overtaken print. But, despite consistent drops over the past few years, the local publishing sector has held firm in second place behind television, according to ASA figures. The IAB has predicted the change will happen in New Zealand next year, but, according to year-on-year SMI data, which collects ad spend from the 15 top media agencies in the country, that's already happened.
The relationship between media agencies and media owners is not as strong as it should be and needs to improve, says John Dee.