articles tagged 'agencies'
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Insight Creative
Insight Creative
Insight Creative specialises in shaping business stories out the core insights that often lie under ...
20/20 (tele)vision
20/20 (tele)vision
Media consumption is changing. But by how much?
Merger Mania
Merger Mania
All our stories on the nation's two failed mergers in one place
Bauer Beyond the Page
Bauer Beyond the Page
When it comes to creating branded content, there are few better in the Kiwi market ...
The Indies
The Indies
Over the course of this series of articles, we look at how always-nimble indy agencies ...
AdRoll on automation
AdRoll on automation
Marketing automation is tipped to eventually become the only way advertising is traded in the ...
Game Changers
Game Changers
It’s all about PEOPLE. Join us as we discuss global insights, ideas and innovations from ...
TVNZ-NZ Marketing Awards 2015
TVNZ-NZ Marketing Awards 2015
Celebrating all the winners of the 2015 TVNZ-NZ Marketing Awards.
Future Tense
Future Tense
In a new series, StopPress talks to a range of newsmakers currently trying to shine ...
Beyond the Page
Beyond the Page
In conjunction with the MPA, the Beyond the Page series shows how some of the ...
Up Country
Up Country
In conjunction with News Works, the Up Country series talks with some of New Zealand's ...
Sounding off
Sounding off
As part of a content partnership with MediaWorks, we've asked a few of the company's ...
voices

2degrees account up for pitch

  • Advertising
  • July 15, 2016
  • Damien Venuto
2degrees account up for pitch

2degrees has kicked off a pitching process for its advertising business, and is currently accepting interest from possible suitors.

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Raise your paddles

  • PopPress
  • July 12, 2016
  • StopPress Team
Raise your paddles

There's no better way to unleash a bit of tension than by smashing a hollow piece of celluloid across a table at your agency foe. Not only does this activity carry the possibility of knocking over the drink of the said frenemey, but it also gives you the opportunity to engage in the most obnoxious victory dance ever contrived should you win. And for those who do not have the limberness to claim ultimate glory, fear not. You can still go full McEnroe upon losing every point. It's very cathartic. So, if this feels like something that you'd like to partake in, enter your team (mixed doubles or singles) into the inter-agency table tennis championships (aka the Flying Paddle), which is set to be held on Thursday, 11 August.

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SMI data shows agencies spending far more on digital than print, TV maintains its place at the top

  • Media
  • January 29, 2015
  • Ben Fahy
SMI data shows agencies spending far more on digital than print, TV maintains its place at the top

In many developed markets, digital ad spend has overtaken print. But, despite consistent drops over the past few years, the local publishing sector has held firm in second place behind television, according to ASA figures. The IAB has predicted the change will happen in New Zealand next year, but, according to year-on-year SMI data, which collects ad spend from the 15 top media agencies in the country, that's already happened.

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Colenso BBDO holds on to fifth in International Effie Index, as Barnes Catmur rockets up the rankings

  • Advertising
  • July 30, 2013
  • StopPress Team
Colenso BBDO holds on to fifth in International Effie Index, as Barnes Catmur rockets up the rankings

The 2013 Global Effie Effectiveness Index has just been released, with Colenso BBDO maintaining its position as the fifth most effective agency in the world based on 2012's award haul and Barnes, Catmur & Friends punching well above its weight to be recognised as the fifth best independent agency in the world and the leading independent agency in the Asia Pacific.

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How to pull on the public purse strings: CAANZ and government release best practice guide for agency selection

  • Advertising
  • November 14, 2011
  • StopPress Team
How to pull on the public purse strings: CAANZ and government release best practice guide for agency selection

Every year, government agencies spend more than $60 million on the purchase of advertising and media services in New Zealand. There are already some fairly rigid structures in place to make sure public entities get the best partner for the best price. But, after 12 months work by a team of senior agency and government communications practitioners on establishing Government Best Practice Guidelines for Selecting Advertising and Media Agencies, CAANZ and the Department of the Prime Minister and Cabinet have come up with a few more.

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Past tense/future perfect? Darren Woolley gazes into the global ad industry's crystal ball

  • Advertising
  • October 17, 2010
  • Darren Woolley
Past tense/future perfect? Darren Woolley gazes into the global ad industry's crystal ball

Trinity P3's founder and chief 'pitch doctor' Darren Woolley was one of more than 30 agency management consultants and search company representatives who attended the AdForum CEO Summit in New York last week and found out where the advertising industry was heading and how the agencies were taking it there. The consultants represented more than 530 agency searches each year, or the equivalent of $9 billion in billings, from marketers around the globe looking to find agencies with the right chemistry for their needs. And here's what he learned from the six day conflab.

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