Niue Tourism has teamed up with indie creative agency Run to launch a brand campaign featuring real travellers sharing their experiences of the island.
Marketing, advertising & media intelligence
Measurement of audience behaviour as well as numbers has become a crucial feature of advertising platforms looking to attract additional ad spend, with the outdoor and TV industries already paying attention to responses of their viewers. And now Val Morgan is bringing that to local cinema screens with the introduction of its CineTam Plus tool.
We don't believe everything we see in ads in much the same way that we don't believe all the fake news we read. But as Colleen Ryan argues, we don't necessarily have to believe things for them to have an impact on our decision-making.
From the page to the screen and everywhere inbetween: how magazines are morphing into many-tentacled consumer brands
If there's one thing that the US presidential election taught us, it's that mentioning your competition (even if you have a very compelling argument) probably isn't a good idea. And with this in mind, it's somewhat surprising that Skinny Mobile would reference the 2degrees Christmas campaign in a new advertisement, recently seen at the Spark offices, saying: "Don't waste your time hunting for 2degrees' data".
‘Just do it’, ‘Sure to rise’ and ‘Finger lickin' good’. Read over these slogans and you immediately know the brands behind them. Slogans, in any context, can immediately trigger brand recognition and all a company stands for—something ASB recently confirmed when changing its slogan back to ‘One step ahead’. We take a look at the decision and why the once retired idea still works today.
Spark today announced a partnership with online magazine The Spinoff, which will allow for the introduction of a new music section on the website from 1 November. PLUS: a traitor has been appointed to edit it.
In a bid to woo more Australian passengers, Air New Zealand has launched a new campaign to change the airline’s perception with its neighbours across the ditch.
In the hyperbole party known as advertising, it's quite surprising that we don't see products proclaimed as the 'best' more often. But, as SsangYong recently found out, there's a good reason for the omission of this word from most marketing campaigns.
As the final Lions were handed out over the weekend, New Zealand’s total haul of 60 over the course of the event saw the nation finish in sixth position. This result will taste particularly sweet, given that it puts New Zealand one place above our frenemies across the ditch, who only landed 58 Lions.
It's that time of year again, the temperature drops and power bills rise as heaters and electric blankets come out in full force. It only seems fitting for electricity suppliers to launch a flurry of deals and campaigns to vie for the consumer dollar, a trend ad spend numbers support. But, while Trustpower's Carolyn Schofield says winter is when customers are most likely to switch, Flick Electric Co.'s Jessica Venning-Bryan says winter electricity campaigns are symptomatic of a more old school power company model and consistency is key.
There’s a lot going on in the world of media. Each week new updates see platforms change and communication habits follow suit. So how can marketers keep up? In a new series we talk to people in the industry about what the updates mean to marketers. This week we look at how Instagram's Carousel ads have evolved to increase creative expression through video, a feature New Zealand marketers will be able to use on the platform as of next week.
Apple's creative director Andrew McKechnie on a nomadic childhood, breaking into the US and creative inspiration
Apple has long been considered a design genius, associated with powerful yet simple product and packaging design, innovation, and of course for drawing ridiculously long queues after every new iPhone launch. As part of Idealog's AUT Alumni Profiles, Jonathan Cotton caught up with one of the people responsible, Apple creative director Andrew McKechnie, to talk about his past at Y&R and DDB in New York, to ending up in charge of a 60-strong team.
Auckland has become a little more luminescent with Fanta launching an interactive outdoor campaign and NZME unveiling two massive billboards attached to its new building.
McDonald’s, DDB and Robber’s Dog have joined forces to launch a campaign calling on burger fans to join John Smith and make history by creating their perfect burger.
Quitline has teamed up with the Health Promotion Agency and GSL Promotus for the latest campaign in the fight against smoking. 'I've been there, and how I'm here' aims to increase the number of successful quit attempts through the Quitline service, and contribute towards New Zealand’s 2025 smoke-free goal, which is an important challenge given 15 per cent of the population still smokes.