While New Zealand’s sports teams are being put to the test on the world-stage, Manrose is putting banner ads to the challenge in a new responsive digital campaign via Havas.
Marketing, advertising & media intelligence
The ASA has released the country’s most complained about ads of 2016 and unsurprisingly it was racism, encouragement of illegal behaviour and inappropriate sexual content that got New Zealanders' blood boiling.
The TAB has launched a new positioning via the handiwork of its new creative partner Y&R NZ.
Vice is continuing its investment in local stories with the launch of a new online platform dedicated to the unique experiences of living in the Land of the Long White Cloud.
NIB's Ben Rose on why he anticipates more people will be cracking jokes with Google and Amazon's voice-activated services in the near future.
Donned in flat cap, cardigan and salt and pepper beard, CleanPaleo director Art Green fronts up the company's first major ad campaign as Grandpa Leo. We talk to the health food entrepreneur and former Bachelor star on filming, the company itself and leveraging the 'Art Green' brand.
Niue Tourism has teamed up with indie creative agency Run to launch a brand campaign featuring real travellers sharing their experiences of the island.
Measurement of audience behaviour as well as numbers has become a crucial feature of advertising platforms looking to attract additional ad spend, with the outdoor and TV industries already paying attention to responses of their viewers. And now Val Morgan is bringing that to local cinema screens with the introduction of its CineTam Plus tool.
We don't believe everything we see in ads in much the same way that we don't believe all the fake news we read. But as Colleen Ryan argues, we don't necessarily have to believe things for them to have an impact on our decision-making.
If there's one thing that the US presidential election taught us, it's that mentioning your competition (even if you have a very compelling argument) probably isn't a good idea. And with this in mind, it's somewhat surprising that Skinny Mobile would reference the 2degrees Christmas campaign in a new advertisement, recently seen at the Spark offices, saying: "Don't waste your time hunting for 2degrees' data".
‘Just do it’, ‘Sure to rise’ and ‘Finger lickin' good’. Read over these slogans and you immediately know the brands behind them. Slogans, in any context, can immediately trigger brand recognition and all a company stands for—something ASB recently confirmed when changing its slogan back to ‘One step ahead’. We take a look at the decision and why the once retired idea still works today.
Spark today announced a partnership with online magazine The Spinoff, which will allow for the introduction of a new music section on the website from 1 November. PLUS: a traitor has been appointed to edit it.
In a bid to woo more Australian passengers, Air New Zealand has launched a new campaign to change the airline’s perception with its neighbours across the ditch.
In the hyperbole party known as advertising, it's quite surprising that we don't see products proclaimed as the 'best' more often. But, as SsangYong recently found out, there's a good reason for the omission of this word from most marketing campaigns.
As the final Lions were handed out over the weekend, New Zealand’s total haul of 60 over the course of the event saw the nation finish in sixth position. This result will taste particularly sweet, given that it puts New Zealand one place above our frenemies across the ditch, who only landed 58 Lions.