articles tagged 'Advertising'

Val Morgan unveils new measurement tool, increases cinema audience insights

  • Advertising
  • February 14, 2017
  • StopPress Team
Val Morgan unveils new measurement tool, increases cinema audience insights

Measurement of audience behaviour as well as numbers has become a crucial feature of advertising platforms looking to attract additional ad spend, with the outdoor and TV industries already paying attention to responses of their viewers. And now Val Morgan is bringing that to local cinema screens with the introduction of its CineTam Plus tool.

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2degrees makes a cameo in Skinny Mobile ad

  • Advertising
  • November 29, 2016
  • StopPress Team
2degrees makes a cameo in Skinny Mobile ad

If there's one thing that the US presidential election taught us, it's that mentioning your competition (even if you have a very compelling argument) probably isn't a good idea. And with this in mind, it's somewhat surprising that Skinny Mobile would reference the 2degrees Christmas campaign in a new advertisement, recently seen at the Spark offices, saying: "Don't waste your time hunting for 2degrees' data".

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ASB steps back to make its slogan one step ahead

  • Advertising
  • November 17, 2016
  • Jessica-Belle Greer
ASB steps back to make its slogan one step ahead

‘Just do it’, ‘Sure to rise’ and ‘Finger lickin' good’. Read over these slogans and you immediately know the brands behind them. Slogans, in any context, can immediately trigger brand recognition and all a company stands for—something ASB recently confirmed when changing its slogan back to ‘One step ahead’. We take a look at the decision and why the once retired idea still works today.

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Spark bankrolls music section on The Spinoff

  • Media
  • October 28, 2016
  • StopPress Team
Spark bankrolls music section on The Spinoff

Spark today announced a partnership with online magazine The Spinoff, which will allow for the introduction of a new music section on the website from 1 November. PLUS: a traitor has been appointed to edit it.

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Temperatures go down as ad spend goes up: energy companies push their power

  • Advertising
  • June 22, 2016
  • Erin McKenzie
Temperatures go down as ad spend goes up: energy companies push their power

It's that time of year again, the temperature drops and power bills rise as heaters and electric blankets come out in full force. It only seems fitting for electricity suppliers to launch a flurry of deals and campaigns to vie for the consumer dollar, a trend ad spend numbers support. But, while Trustpower's Carolyn Schofield says winter is when customers are most likely to switch, Flick Electric Co.'s Jessica Venning-Bryan says winter electricity campaigns are symptomatic of a more old school power company model and consistency is key.

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topics
Bauer Beyond the Page
Bauer Beyond the Page
When it comes to creating branded content, there are few better in the Kiwi market ...
The Indies
The Indies
Over the course of this series of articles, we look at how always-nimble indy agencies ...
AdRoll on automation
AdRoll on automation
Marketing automation is tipped to eventually become the only way advertising is traded in the ...
Insight Creative
Insight Creative
Insight Creative specialises in shaping business stories out the core insights that often lie under ...
Game Changers
Game Changers
It’s all about PEOPLE. Join us as we discuss global insights, ideas and innovations from ...
TVNZ-NZ Marketing Awards 2015
TVNZ-NZ Marketing Awards 2015
Celebrating all the winners of the 2015 TVNZ-NZ Marketing Awards.
Up Country
Up Country
In conjunction with News Works, the Up Country series talks with some of New Zealand's ...
Future Tense
Future Tense
In a new series, StopPress talks to a range of newsmakers currently trying to shine ...
Beyond the Page
Beyond the Page
In conjunction with the MPA, the Beyond the Page series shows how some of the ...
Sounding off
Sounding off
As part of a content partnership with MediaWorks, we've asked a few of the company's ...

Tech Watch: Instagram's brand developer Sophie Blachford on video in Carousel ads

  • Didge
  • May 6, 2016
  • Erin McKenzie
Tech Watch: Instagram's brand developer Sophie Blachford on video in Carousel ads

There’s a lot going on in the world of media. Each week new updates see platforms change and communication habits follow suit. So how can marketers keep up? In a new series we talk to people in the industry about what the updates mean to marketers. This week we look at how Instagram's Carousel ads have evolved to increase creative expression through video, a feature New Zealand marketers will be able to use on the platform as of next week.

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Apple's creative director Andrew McKechnie on a nomadic childhood, breaking into the US and creative inspiration

  • Design
  • March 22, 2016
  • Jonathan Cotton
Apple's creative director Andrew McKechnie on a nomadic childhood, breaking into the US and creative inspiration

Apple has long been considered a design genius, associated with powerful yet simple product and packaging design, innovation, and of course for drawing ridiculously long queues after every new iPhone launch. As part of Idealog's AUT Alumni Profiles, Jonathan Cotton caught up with one of the people responsible, Apple creative director Andrew McKechnie, to talk about his past at Y&R and DDB in New York, to ending up in charge of a 60-strong team.

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Quitline gets personal in the fight against smokes

  • Advertising
  • February 17, 2016
  • Erin McKenzie
Quitline gets personal in the fight against smokes

Quitline has teamed up with the Health Promotion Agency and GSL Promotus for the latest campaign in the fight against smoking. 'I've been there, and how I'm here' aims to increase the number of successful quit attempts through the Quitline service, and contribute towards New Zealand’s 2025 smoke-free goal, which is an important challenge given 15 per cent of the population still smokes.

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