articles tagged 'Advertising'
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Beneath the Surface
Beneath the Surface
In this series, brought to you by Microsoft, we talk to a conceptual photographer, illustrator ...
Insight Creative
Insight Creative
Insight Creative specialises in shaping business stories out the core insights that often lie under ...
20/20 (tele)vision
20/20 (tele)vision
Media consumption is changing. But by how much?
The Hot List
The Hot List
Our rundown of the hottest shows, brands and creators in New Zealand media. 1. magazine ...
Cannes Lions 2017
Cannes Lions 2017
All the winners, the shortlists and the drama from this year's edition of advertising biggest ...
Merger Mania
Merger Mania
All our stories on the nation's two failed mergers in one place
Bauer Beyond the Page
Bauer Beyond the Page
When it comes to creating branded content, there are few better in the Kiwi market ...
The Indies
The Indies
Over the course of this series of articles, we look at how always-nimble indy agencies ...
AdRoll on automation
AdRoll on automation
Marketing automation is tipped to eventually become the only way advertising is traded in the ...
Game Changers
Game Changers
It’s all about PEOPLE. Join us as we discuss global insights, ideas and innovations from ...
TVNZ-NZ Marketing Awards 2015
TVNZ-NZ Marketing Awards 2015
Celebrating all the winners of the 2015 TVNZ-NZ Marketing Awards.
Future Tense
Future Tense
In a new series, StopPress talks to a range of newsmakers currently trying to shine ...
Beyond the Page
Beyond the Page
In conjunction with the MPA, the Beyond the Page series shows how some of the ...
Up Country
Up Country
In conjunction with News Works, the Up Country series talks with some of New Zealand's ...
Sounding off
Sounding off
As part of a content partnership with MediaWorks, we've asked a few of the company's ...
StopPress Podcasts
StopPress Podcasts
We sit down for a chat with industry leaders to find out what they're up ...

The 10 most complained about ads of 2016

  • Advertising
  • June 20, 2017
  • StopPress Team
The 10 most complained about ads of 2016

The ASA has released the country’s most complained about ads of 2016 and unsurprisingly it was racism, encouragement of illegal behaviour and inappropriate sexual content that got New Zealanders' blood boiling.

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voices

Typing into Google is so 2016

  • Voices
  • April 24, 2017
  • Ben Rose
Typing into Google is so 2016

NIB's Ben Rose on why he anticipates more people will be cracking jokes with Google and Amazon's voice-activated services in the near future.

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Introducing Grandpa Leo, CleanPaleo’s familiar new ambassador

  • Advertising
  • March 31, 2017
  • Jihee Junn
Introducing Grandpa Leo, CleanPaleo’s familiar new ambassador

Donned in flat cap, cardigan and salt and pepper beard, CleanPaleo director Art Green fronts up the company's first major ad campaign as Grandpa Leo. We talk to the health food entrepreneur and former Bachelor star on filming, the company itself and leveraging the 'Art Green' brand.

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Val Morgan unveils new measurement tool, increases cinema audience insights

  • Advertising
  • February 14, 2017
  • StopPress Team
Val Morgan unveils new measurement tool, increases cinema audience insights

Measurement of audience behaviour as well as numbers has become a crucial feature of advertising platforms looking to attract additional ad spend, with the outdoor and TV industries already paying attention to responses of their viewers. And now Val Morgan is bringing that to local cinema screens with the introduction of its CineTam Plus tool.

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2degrees makes a cameo in Skinny Mobile ad

  • Advertising
  • November 29, 2016
  • StopPress Team
2degrees makes a cameo in Skinny Mobile ad

If there's one thing that the US presidential election taught us, it's that mentioning your competition (even if you have a very compelling argument) probably isn't a good idea. And with this in mind, it's somewhat surprising that Skinny Mobile would reference the 2degrees Christmas campaign in a new advertisement, recently seen at the Spark offices, saying: "Don't waste your time hunting for 2degrees' data".

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ASB steps back to make its slogan one step ahead

  • Advertising
  • November 17, 2016
  • Jessica-Belle Greer
ASB steps back to make its slogan one step ahead

‘Just do it’, ‘Sure to rise’ and ‘Finger lickin' good’. Read over these slogans and you immediately know the brands behind them. Slogans, in any context, can immediately trigger brand recognition and all a company stands for—something ASB recently confirmed when changing its slogan back to ‘One step ahead’. We take a look at the decision and why the once retired idea still works today.

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Spark bankrolls music section on The Spinoff

  • Media
  • October 28, 2016
  • StopPress Team
Spark bankrolls music section on The Spinoff

Spark today announced a partnership with online magazine The Spinoff, which will allow for the introduction of a new music section on the website from 1 November. PLUS: a traitor has been appointed to edit it.

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