Outdoor advertising company APN Outdoor New Zealand has unveiled plans to transform three high-profile Auckland billboards.
Marketing, advertising & media intelligence
Not long ago, Yahoo positioned itself as a media company, with Katie Couric on the books and a team of journalists creating original content in this market (as recently as 2013 it housed a digital media team of around 50 staff in this market). Now, after saying farewell to its entire editorial team, saying goodbye to Spark (which switched email providers) being acquired by Verizon for US $4.5 billion and combining it with AOL to form Oath, and rebranding to Yahoo Platforms, it is doubling down on ad tech. Yahoo Platforms head of sales Arnaud Calonne talks about the local digital advertising scene and why there's still room to grow.
Spark and Colenso BBDO have launched a new campaign called '#thankstoyou' that celebrates the organisations and individuals who have helped advance perceptions and attitudes towards the LGBTQI+ community.
oOh! Media has marked its territory in Wellington’s Coastlands shopping centre with the addition of 16 retail panels.
At the end of another year, outgoing NZ Marketing and StopPress editor Damien Venuto finds that a bit of serendipity always helps to keep us ahead of self-doubt.
KPEX’s Richard Thompson and Dentsu Aegis Network’s Alex Radford have announced a new a digital consultancy business, Future State Consulting. Thompson talks StopPress through the decision and the new offering.
QMS is embracing programmatic advertising through the launch of a new digital transaction platform, powered by the technology of Rubicon Project and Digital Commons. PLUS: QMS has acquired the latter of these two organisations.
Greenpeace is getting into the Christmas Spirit with a spoof of a Coca-Cola Christmas ad. But, not all is as happy as it appears.
Want to know what's driving the industry's future creatives? AUT's End of Year Portfolio Show will feature the school's 10 Commandments alongside the work of industry hopefuls.
With Collective and ASB are using Kiri, the 'True Rewarden', to help Kiwis rediscover the True Rewards programme.
Contagion has lured New Zealand-born creative talent Todd McCracken back home with a joint-executive creative director role.
With voting kicking off in a week's time, parties are making their voices heard in a flurry of new campaigns.
Public Trust and Ogilvy & Mather are tackling the topic of death in the hope it will urge New Zealanders to better prepare for the future.
While New Zealand’s sports teams are being put to the test on the world-stage, Manrose is putting banner ads to the challenge in a new responsive digital campaign via Havas.
The ASA has released the country’s most complained about ads of 2016 and unsurprisingly it was racism, encouragement of illegal behaviour and inappropriate sexual content that got New Zealanders' blood boiling.