articles tagged 'Advertising'

VMO hits an audience of half a million

  • Advertising
  • March 23, 2018
  • StopPress Team
VMO hits an audience of half a million

VMO New Zealand’s workplace media and content network, VMO Work, has just broken another audience milestone with figures revealing the network now commands a cumulative weekly audience of over half a million professional workers.

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Y&R selects Kim Pick as new executive creative director

  • Advertising
  • March 12, 2018
  • StopPress Team
Y&R selects Kim Pick as new executive creative director

Y&R New Zealand has today announced the appointment of Kim Pick as executive creative director.

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Women empowering women: Spark celebrates International Women’s Day

  • Advertisement
  • March 9, 2018
  • StopPress Team
Women empowering women: Spark celebrates International Women’s Day

Spark and Colenso BBDO launch a campaign that encourages women to pursue leadership roles.

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Social scoreboard

Zavy and StopPress have worked together to create a scoreboard that compares how the top 25 traditional media advertising spenders in New Zealand have performed on social media over the past 30 days, updated in real time.

topics
Follow The Money
Follow The Money
Follow the money. It’s an axiom that journalists have believed in for years and a ...
Regional Rundown
Regional Rundown
StopPress takes a trip down the country to see who the audiences and agencies are ...
Beyond the Page 2018
Beyond the Page 2018
In conjunction with the MPA, the Beyond the Page series shows how some of the ...
Insight Creative
Insight Creative
Insight Creative specialises in shaping business stories out the core insights that often lie under ...
Beneath the Surface
Beneath the Surface
In this series, brought to you by Microsoft, we talk to a conceptual photographer, illustrator ...
20/20 (tele)vision
20/20 (tele)vision
Media consumption is changing. But by how much?
The Hot List
The Hot List
Our rundown of the hottest shows, brands and creators in New Zealand media. 1. magazine ...
Cannes Lions 2017
Cannes Lions 2017
All the winners, the shortlists and the drama from this year's edition of advertising biggest ...
Merger Mania
Merger Mania
All our stories on the nation's two failed mergers in one place
Bauer Beyond the Page
Bauer Beyond the Page
When it comes to creating branded content, there are few better in the Kiwi market ...
The Indies
The Indies
Over the course of this series of articles, we look at how always-nimble indy agencies ...
AdRoll on automation
AdRoll on automation
Marketing automation is tipped to eventually become the only way advertising is traded in the ...
Game Changers
Game Changers
It’s all about PEOPLE. Join us as we discuss global insights, ideas and innovations from ...
TVNZ-NZ Marketing Awards 2015
TVNZ-NZ Marketing Awards 2015
Celebrating all the winners of the 2015 TVNZ-NZ Marketing Awards.
Future Tense
Future Tense
In a new series, StopPress talks to a range of newsmakers currently trying to shine ...
Beyond the Page
Beyond the Page
In conjunction with the MPA, the Beyond the Page series shows how some of the ...
Up Country
Up Country
In conjunction with News Works, the Up Country series talks with some of New Zealand's ...
Sounding off
Sounding off
As part of a content partnership with MediaWorks, we've asked a few of the company's ...
StopPress Podcasts
StopPress Podcasts
We sit down for a chat with industry leaders to find out what they're up ...

Blood, sweat or tears? ASB and True question how you measure progression

  • Advertising
  • February 20, 2018
  • Findlay Buchanan
Blood, sweat or tears? ASB and True question how you measure progression

Pinning down progression can be difficult and vague to measure; for some, it's taking their first mouthful while for others, it's an excursion to the moon. ASB and True have explored the idea in a new campaign that relaunches the ‘One Step Ahead’ platform.

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APN Outdoor expands its national digital footprint

  • Advertising
  • February 15, 2018
  • StopPress Team
APN Outdoor expands its national digital footprint

Outdoor advertising company APN Outdoor New Zealand has unveiled plans to transform three high-profile Auckland billboards.

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voices

Yahoo is dead. Long live Yahoo! Arnaud Calonne on a year of flux

  • Media
  • February 2, 2018
  • Erin McKenzie
Yahoo is dead. Long live Yahoo! Arnaud Calonne on a year of flux

Not long ago, Yahoo positioned itself as a media company, with Katie Couric on the books and a team of journalists creating original content in this market (as recently as 2013 it housed a digital media team of around 50 staff in this market). Now, after saying farewell to its entire editorial team, saying goodbye to Spark (which switched email providers) being acquired by Verizon for US $4.5 billion and combining it with AOL to form Oath, and rebranding to Yahoo Platforms, it is doubling down on ad tech. Yahoo Platforms head of sales Arnaud Calonne talks about the local digital advertising scene and why there's still room to grow.

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Spark and Colenso BBDO acknowledge progress to celebrate Pride 2018

  • Advertising
  • February 1, 2018
  • StopPress Team
Spark and Colenso BBDO acknowledge progress to celebrate Pride 2018

Spark and Colenso BBDO have launched a new campaign called '#thankstoyou' that celebrates the organisations and individuals who have helped advance perceptions and attitudes towards the LGBTQI+ community.

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oOh! Media expands its Wellington presence

  • Advertising
  • January 24, 2018
  • StopPress Team
oOh! Media expands its Wellington presence

oOh! Media has marked its territory in Wellington’s Coastlands shopping centre with the addition of 16 retail panels.

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The Last Post: Luck and Insecurity

  • Advertising
  • December 15, 2017
  • Damien Venuto
The Last Post: Luck and Insecurity

At the end of another year, outgoing NZ Marketing and StopPress editor Damien Venuto finds that a bit of serendipity always helps to keep us ahead of self-doubt.

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Richard Thompson and Alex Radford launch digital consultancy

  • Advertising
  • December 15, 2017
  • Erin McKenzie
Richard Thompson and Alex Radford launch digital consultancy
Richard Thompson, Alex Radford

KPEX’s Richard Thompson and Dentsu Aegis Network’s Alex Radford have announced a new a digital consultancy business, Future State Consulting. Thompson talks StopPress through the decision and the new offering.

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QMS launches digital trading platform, acquires New Zealand start-up Digital Commons

  • Advertising
  • December 7, 2017
  • StopPress Team
QMS launches digital trading platform, acquires New Zealand start-up Digital Commons

QMS is embracing programmatic advertising through the launch of a new digital transaction platform, powered by the technology of Rubicon Project and Digital Commons. PLUS: QMS has acquired the latter of these two organisations.

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Greenpeace asks Coca-Cola to reduce plastic use for Christmas

  • Advertising
  • November 24, 2017
  • StopPress Team
Greenpeace asks Coca-Cola to reduce plastic use for Christmas

Greenpeace is getting into the Christmas Spirit with a spoof of a Coca-Cola Christmas ad. But, not all is as happy as it appears.

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Thou shalt have faith in thy ideas: AUT set to unveil student work and 10 Commandments

  • Advertising
  • November 7, 2017
  • StopPress Team
Thou shalt have faith in thy ideas: AUT set to unveil student work and 10 Commandments

Want to know what's driving the industry's future creatives? AUT's End of Year Portfolio Show will feature the school's 10 Commandments alongside the work of industry hopefuls.

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ASB True Rewards campaign and rebrand keeps law and order via With Collective

  • Advertising
  • October 16, 2017
  • Georgina Harris
ASB True Rewards campaign and rebrand keeps law and order via With Collective

Collective and ASB are using Kiri, the 'True Rewarden', to help Kiwis rediscover the True Rewards programme.

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Contagion appoints Todd McCracken as joint-ECD

  • Movings/Shakings, brought to you by Marsden Inch
  • October 10, 2017
  • StopPress Team
Contagion appoints Todd McCracken as joint-ECD

Contagion has lured New Zealand-born creative talent Todd McCracken back home with a joint-executive creative director role.

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