An anonymous account of working at the ASA.
Marketing, advertising & media intelligence
After choosing not to release advertising revenue figures last year, the Advertising Standards Authority has changed its methodology and released reports for 2015 and 2016 to show digital, in all forms, is where the growth is.
Bodies, sheep, chainsaws and cars got audiences' blood boiling last year, according to the Advertising Standards Authority.
People love to complain, particularly when it comes to ads. “Why does it always become louder during the ads?”, “I hate this ad”, “I swear they screen ads longer than they used to” – are all common complaints heard around the endangered television set. The Advertising Standards Authority has released a report on the top 10 most complained about ads from last year, here’s the rundown.
Orcon has appealed an Advertising Standards Authority ruling that upheld a complaint about its TV ad which featured Kim Dotcom saying, "join today and start living with truly unlimited broadband". The telco says it's got rid of the Fair Use policy that was the bone of contention.
The Advertising Standards Authority has upheld complaints over a Dove Hair care ad which said 90 percent of Kiwi women recommended Dove Hair Care; and another about a Radio Hauraki billboard that showed drive show host Matt Heath giving passers by the big finger.
Listen: Airbnb user design experience manager Jenny Arden on design building trust, design-thinking and designer-founders
Tampons are difficult to advertise without offending some people. The Advertising Standards Authority's 2012 annual report shows two feminine hygiene products in its top ten most complained about ads list for last year.