articles tagged 'Advertising Standards Authority'

Confessions of a former ASA employee

  • Advertising
  • November 16, 2017
  • StopPress Team
Confessions of a former ASA employee

An anonymous account of working at the ASA.

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ASA's annual ad spend figures return after one-year hiatus (with a few changes)

  • Advertising
  • May 2, 2017
  • Erin McKenzie
ASA's annual ad spend figures return after one-year hiatus (with a few changes)
2016 advertising revenue

After choosing not to release advertising revenue figures last year, the Advertising Standards Authority has changed its methodology and released reports for 2015 and 2016 to show digital, in all forms, is where the growth is.

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Top 10 most complained about ads of 2015

  • Advertising
  • May 31, 2016
  • StopPress Team
Top 10 most complained about ads of 2015

Bodies, sheep, chainsaws and cars got audiences' blood boiling last year, according to the Advertising Standards Authority.

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Social scoreboard

Zavy and StopPress have worked together to create a scoreboard that compares how the top 25 traditional media advertising spenders in New Zealand have performed on social media over the past 30 days, updated in real time.

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Advertising ire: The top ten most complained about ads of 2014

  • June 16, 2015
  • Holly Bagge
Advertising ire: The top ten most complained about ads of 2014

People love to complain, particularly when it comes to ads. “Why does it always become louder during the ads?”, “I hate this ad”, “I swear they screen ads longer than they used to” – are all common complaints heard around the endangered television set. The Advertising Standards Authority has released a report on the top 10 most complained about ads from last year, here’s the rundown.

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Orcon ends Fair Use policy, appeals complaint over 'unlimited broadband' ad

  • Didge
  • December 17, 2013
  • Amanda Sachtleben
Orcon ends Fair Use policy, appeals complaint over 'unlimited broadband' ad

Orcon has appealed an Advertising Standards Authority ruling that upheld a complaint about its TV ad which featured Kim Dotcom saying, "join today and start living with truly unlimited broadband". The telco says it's got rid of the Fair Use policy that was the bone of contention.

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voices

Complaints upheld over haircare ad and bird flipping billboard

  • Advertising
  • October 7, 2013
  • StopPress Team
Complaints upheld over haircare ad and bird flipping billboard

The Advertising Standards Authority has upheld complaints over a Dove Hair care ad which said 90 percent of Kiwi women recommended Dove Hair Care; and another about a Radio Hauraki billboard that showed drive show host Matt Heath giving passers by the big finger.

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Drag queen tampon TVC most complained about ad in 2012: ASA

  • Advertising
  • April 22, 2013
  • Sim Ahmed
Drag queen tampon TVC most complained about ad in 2012: ASA

Tampons are difficult to advertise without offending some people. The Advertising Standards Authority's 2012 annual report shows two feminine hygiene products in its top ten most complained about ads list for last year.

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