articles tagged 'advertising'

Industry shows support for Bowel Cancer Awareness in pro bono campaign

  • Advertising
  • May 18, 2018
  • Erin McKenzie
Industry shows support for Bowel Cancer Awareness in pro bono campaign

Next month is Bowel Cancer Awareness Month and to get the message out there, this weekend a campaign showing that bowel cancer can affect young people is rolling out. It will hit our screens, radios, streets and papers thanks to the goodwill of agencies and media companies offering pro bono creative and media space.

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McDonald's puts the devices down, reconnects families

  • Advertising
  • May 16, 2018
  • StopPress Team
McDonald's puts the devices down, reconnects families

McDonald’s is taking on one of the challenges of today’s connected world, with a touching spot by DDB about a grandfather spending time with his grandchildren.

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New Zealand search trends and digital marketing tips for 2018

  • Advertising
  • April 13, 2018
  • StopPress Team
New Zealand search trends and digital marketing tips for 2018

Pure SEO has released its 2018 New Zealand Internet Search Trends and Insights report that sheds light on how Kiwis engage with search engines, to inform businesses digital marketing strategies.

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Social scoreboard

Zavy and StopPress have worked together to create a scoreboard that compares how the top 25 traditional media advertising spenders in New Zealand have performed on social media

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Beyond the Page 2018
Beyond the Page 2018
In conjunction with the MPA, the Beyond the Page series shows how some of the ...
Insight Creative
Insight Creative
Insight Creative specialises in shaping business stories out the core insights that often lie under ...
Beneath the Surface
Beneath the Surface
In this series, brought to you by Microsoft, we talk to a conceptual photographer, illustrator ...
20/20 (tele)vision
20/20 (tele)vision
Media consumption is changing. But by how much?
The Hot List
The Hot List
Our rundown of the hottest shows, brands and creators in New Zealand media. 1. magazine ...
Cannes Lions 2017
Cannes Lions 2017
All the winners, the shortlists and the drama from this year's edition of advertising biggest ...
Merger Mania
Merger Mania
All our stories on the nation's two failed mergers in one place
Bauer Beyond the Page
Bauer Beyond the Page
When it comes to creating branded content, there are few better in the Kiwi market ...
The Indies
The Indies
Over the course of this series of articles, we look at how always-nimble indy agencies ...
AdRoll on automation
AdRoll on automation
Marketing automation is tipped to eventually become the only way advertising is traded in the ...
Game Changers
Game Changers
It’s all about PEOPLE. Join us as we discuss global insights, ideas and innovations from ...
TVNZ-NZ Marketing Awards 2015
TVNZ-NZ Marketing Awards 2015
Celebrating all the winners of the 2015 TVNZ-NZ Marketing Awards.
Future Tense
Future Tense
In a new series, StopPress talks to a range of newsmakers currently trying to shine ...
Beyond the Page
Beyond the Page
In conjunction with the MPA, the Beyond the Page series shows how some of the ...
Up Country
Up Country
In conjunction with News Works, the Up Country series talks with some of New Zealand's ...
Sounding off
Sounding off
As part of a content partnership with MediaWorks, we've asked a few of the company's ...
StopPress Podcasts
StopPress Podcasts
We sit down for a chat with industry leaders to find out what they're up ...

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From student flat to Forbes' '30 under 30': Motion Sickness' Sam Stuchbury makes the list

  • Advertising
  • March 28, 2018
  • StopPress Team
From student flat to Forbes' '30 under 30': Motion Sickness' Sam Stuchbury makes the list

Sam Stuchbury, creative director and founder at Motion Sickness and co-founder of The Social Club, has this week been named in Forbes' 30 under 30 Asia in the 'Media, Marketing and Adverting' category. We ask him about his journey from a cold Dunedin student flat, what he thinks about the industry and influencers, and what lies next in his path.

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Horse’s Mouth: Lili Wang, Chinese Herald

  • Horse's Mouth
  • February 20, 2018
  • StopPress Team
Horse’s Mouth: Lili Wang, Chinese Herald

Chinese Herald owner Lili Wang has a classic immigrant story. She originally arrived in New Zealand with nothing but a ceaseless ambition to make something of her new life. And she has done just that, commencing her career in banking, starting her own business and eventually purchasing the Chinese Herald. Now, as she sits down to chat with NZ Marketing, she says her sights are set on building a bridge between the Chinese and what she calls "mainstream" communities in New Zealand.

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voices

SMI figures: total agency spend exceeds $1 billion in 2017

  • Advertising
  • February 13, 2018
  • Erin McKenzie
SMI figures: total agency spend exceeds $1 billion in 2017

2017 was another record year for agency advertising spend, with data released from Standard Media Index (SMI) showing $1.048 billion was spent on major media across the year. But will the momentum continue? We speak to SMI managing director for Australia and New Zealand Jane Ractliffe about confidence in the economy.

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TVNZ Blacksand and Shortland Street spice up this year’s summer campaign

  • Advertising
  • January 18, 2018
  • Findlay Buchanan
TVNZ Blacksand and Shortland Street spice up this year’s summer campaign

Shortland Street is back, and while viewers are dealing with Chris Warner’s woes, TVNZ and Blacksand are lapping up the success of a colourful summer campaign.

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The great Facebook News Feed change: what you need to know

  • Voices
  • January 18, 2018
  • Michael Fuyala
The great Facebook News Feed change: what you need to know

Following the announcement that Facebook will be refocusing News Feeds to favour posts from family and friends, Bauer Media's head of digital, Michael Fuyala, takes a look at what the changes mean for publishers and what should be considered when executing campaigns.

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Damon Stapleton: money, creativity and fun

  • Voices
  • January 15, 2018
  • Damon Stapleton
Damon Stapleton: money, creativity and fun
Picture taken at Yayoi Kusama exhibition

Wanting to have more fun this year, DDB chief creative officer Damon Stapleton takes a look at why creativity is more important than money.

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Lessons learnt in rebranding Santa (hypothetically)

  • Voices
  • December 15, 2017
  • Michael Goldthorpe
Lessons learnt in rebranding Santa (hypothetically)

Indie agency Hunch recently conducted a thought experiment in rebranding Santa. Here's what agency boss and Christmas enthusiast Michael Goldthorpe learnt from the process.

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Bridget Lamont departs Countdown

  • Movings/Shakings
  • December 12, 2017
  • Damien Venuto
Bridget Lamont departs Countdown

Countdown general manager of marketing Bridget Lamont’s 13-year tenure at the retail business has come to an end.

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DB Breweries media account up for pitch

  • Advertising
  • December 12, 2017
  • Damien Venuto
DB Breweries media account up for pitch

A number of agencies are currently vying for the DB Breweries account.

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IABNZ’s Internet Advertising Revenue Report Q4: Desktop leads the way, smartphones follow

  • Advertising
  • December 12, 2017
  • StopPress Team
IABNZ’s Internet Advertising Revenue Report Q4: Desktop leads the way, smartphones follow

Interactive advertising revenue reached $234.9 million in quarter three of this year, with desktop leading the way according to IABNZ’s Revenue report.

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Tante or tente? Toyota explores the danger in similarities

  • Advertising
  • December 12, 2017
  • StopPress Team
Tante or tente? Toyota explores the danger in similarities

Toyota and Saatchi & Saatchi have taken a look at what can go wrong when two things are alike in a campaign to promote its genuine parts.

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Being together at Christmas is the best present of all according to TSB

  • Advertising
  • December 12, 2017
  • StopPress Team
Being together at Christmas is the best present of all according to TSB

With the countdown to Christmas well underway, TSB is exploring what makes the best present and it seems family and friends come out on top.

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