articles tagged 'advertising'

Countdown rebrands misshapen fruit as the 'Odd Bunch'

  • Advertising
  • February 21, 2017
  • StopPress Team
Countdown rebrands misshapen fruit as the 'Odd Bunch'

Countdown has teamed up with the not-for-profit organisation 'Love Food, Hate Waste' to help reduce the amount of fresh produce that goes to waste every year. To do this, the retailer has launched a sub-brand called 'The odd bunch', carrying fruits and vegetables that would normally be considered too ugly to be sold in stores.

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DAN veteran Che Tamahori departs for Air New Zealand

  • Movings/Shakings, brought to you by Marsden Inch
  • February 17, 2017
  • Damien Venuto
DAN veteran Che Tamahori departs for Air New Zealand

Che Tamahori has called a day on his 21-year stint in his career by leaving the Digital Arts Network (DAN) to take up the role of general manager of user experience at Air New Zealand.

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Electric Kiwi's Luke Blincoe on backing The Project, getting New Zealanders to think about energy and running a feisty challenger brand

  • Marketing
  • February 17, 2017
  • StopPress Team
Electric Kiwi's Luke Blincoe on backing The Project, getting New Zealanders to think about energy and running a feisty challenger brand

Electric Kiwi was this week confirmed as the broadcast partner of The Project, which will be hitting local TV screens for the first time on 20 February. This announcement also coincides with a significant staff change at the energy startup in the appointment of power company veteran Luke Blincoe as chief executive. We caught up with the new recruit to find out how the business is doing and why he's decided to back MediaWorks' experimental current affairs show.

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Bauer Beyond the Page
Bauer Beyond the Page
When it comes to creating branded content, there are few better in the Kiwi market ...
The Indies
The Indies
Over the course of this series of articles, we look at how always-nimble indy agencies ...
AdRoll on automation
AdRoll on automation
Marketing automation is tipped to eventually become the only way advertising is traded in the ...
Insight Creative
Insight Creative
Insight Creative specialises in shaping business stories out the core insights that often lie under ...
TVNZ-NZ Marketing Awards 2015
TVNZ-NZ Marketing Awards 2015
Celebrating all the winners of the 2015 TVNZ-NZ Marketing Awards.
Up Country
Up Country
In conjunction with News Works, the Up Country series talks with some of New Zealand's ...
Future Tense
Future Tense
In a new series, StopPress talks to a range of newsmakers currently trying to shine ...
Beyond the Page
Beyond the Page
In conjunction with the MPA, the Beyond the Page series shows how some of the ...
Sounding off
Sounding off
As part of a content partnership with MediaWorks, we've asked a few of the company's ...

ANZ aims for the feels as it announces continued support of Auckland Pride Festival

  • Advertising
  • February 13, 2017
  • Damien Venuto
ANZ aims for the feels as it announces continued support of Auckland Pride Festival

ANZ has been a major supporter of the LGBTI (lesbian, gay, bisexual, transgender and intersex) community over the last few years, most notably through the highly awarded 'GAYTM' campaign in 2015 and 2016 as well as its continued sponsorship of the Sydney Gay and Lesbian Mardi Gras and Auckland Pride Festival. Now, the bank is further concretising its commitment to the cause with a new spot drawing attention to the discomfort LGBTI couples often feel when holding hands in public.

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Livia Esterhazy bids farewell to Clemenger BBDO

  • Movings/Shakings, brought to you by Marsden Inch
  • February 10, 2017
  • StopPress Team
Livia Esterhazy bids farewell to Clemenger BBDO

Clemenger BBDO announced via a late press release on Friday afternoon the resignation of Clemenger BBDO and Proximity Wellington managing director Livia Esterhazy after two years with the agency.

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Accenture's trends to look out for in 2017

  • PopPress
  • February 10, 2017
  • StopPress Team
Accenture's trends to look out for in 2017

The old adage goes that prediction is a fool's game, but this has done little to dissuade Accenture from releasing its annual Fjord Trends report, which aims to predict disruptive digital trends, for the last ten years. 2017 was no different, and the company is again playing the prediction game, this time identifying eight trends businesses should be wary of over the next 12 months.

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