Chinese Herald owner Lili Wang has a classic immigrant story. She originally arrived in New Zealand with nothing but a ceaseless ambition to make something of her new life. And she has done just that, commencing her career in banking, starting her own business and eventually purchasing the Chinese Herald. Now, as she sits down to chat with NZ Marketing, she says her sights are set on building a bridge between the Chinese and what she calls "mainstream" communities in New Zealand.
Marketing, advertising & media intelligence
2017 was another record year for agency advertising spend, with data released from Standard Media Index (SMI) showing $1.048 billion was spent on major media across the year. But will the momentum continue? We speak to SMI managing director for Australia and New Zealand Jane Ractliffe about confidence in the economy.
Shortland Street is back, and while viewers are dealing with Chris Warner’s woes, TVNZ and Blacksand are lapping up the success of a colourful summer campaign.
Following the announcement that Facebook will be refocusing News Feeds to favour posts from family and friends, Bauer Media's head of digital, Michael Fuyala, takes a look at what the changes mean for publishers and what should be considered when executing campaigns.
Wanting to have more fun this year, DDB chief creative officer Damon Stapleton takes a look at why creativity is more important than money.
Indie agency Hunch recently conducted a thought experiment in rebranding Santa. Here's what agency boss and Christmas enthusiast Michael Goldthorpe learnt from the process.
Countdown general manager of marketing Bridget Lamont’s 13-year tenure at the retail business has come to an end.
A number of agencies are currently vying for the DB Breweries account.
Interactive advertising revenue reached $234.9 million in quarter three of this year, with desktop leading the way according to IABNZ’s Revenue report.
Toyota and Saatchi & Saatchi have taken a look at what can go wrong when two things are alike in a campaign to promote its genuine parts.
With the countdown to Christmas well underway, TSB is exploring what makes the best present and it seems family and friends come out on top.
Radio veteran David Gibbs shares his thoughts on how radio is likely to evolve in the coming years.
DDB planner Annika Fyfe compares the UK winter festive season to New Zealand's summer holiday to see how local advertisers can tap into the emotions of consumers.
Carver skateboards has teamed up with former professional skateboarder and convicted murderer Harvey Hawks for a campaign that strives to draw attention to the harm caused by gun violence in the United States.
A couple of account appointments have been announced this week.