Augusto has stepped into the political fray, helping Labour to pull together a TV ad featuring new party leader Jacinda Ardern.
Marketing, advertising & media intelligence
Government body Maritime New Zealand has put its creative and media accounts up for pitch after six years with FCB. The incumbent agency has declined to participate in the pitch.
With Father's Day fast approaching, we thought we'd look back at some of the heartwarming spots released in the US earlier this year.
Strategy Creative Auckland’s studio will have a new managing partner from Monday with Melanie Spencer stepping into the role.
At the end of last year, Spotify crunched the numbers and surfed its playlists to give thanks to its users for a 'weird' 2016. Now, Spotify's brought its highly successful 'Platform for Discovery' campaign to New Zealand shores to highlight some the most bizarre habits of Kiwi listeners.
Industry happenings at TRA, Dentsu Aegis Network, Toybox, Go Media and TVNZ.
Anthony Gardiner reckons that the SVOD incumbents should be very wary of Facebook's growing interest in this space.
Standard Media Index chief executive Jane Schulze says “New Zealand is probably the most buoyant advertising market” compared to surveys conducted across Australia, Europe, the United Kingdom and Australia.
From outdoor to digital to good old fashioned print, advertising has taken many forms over the years. Now, in an innovative new way to promote its Baconator range, Wendy's is advertising on billboards in popular video games.
New Zealand Jerky's new 'Serious Meat' campaign is no laughing matter as comedian Tim Batt's cow jokes fall 'udderly' flat.
In an open letter published today, Eat My Lunch has called on members of Parliament to sign up for the service in a bid to help hungry kids around the country.
Stuff Fibre has awarded its account to Starcom New Zealand, following a competitive pitch involving a number of unnamed agencies.
Compac's Perry Sansom reckons that it won't be long before consumers are talking about Zespris, Envys and Halos rather than generic items of fruit.
This week, Mi9 announced that it would take on the sales representation for Viacom-owned digital platforms, including MTV, Nickelodeon, Comedy Central and Nick Jr. And with this comes the promise of more local content.
Wendy’s and Augusto are getting real about bacon addiction in a new campaign to promote the range of Baconator burgers.