Adshel New Zealand has announced the launch of Adshel Day buying, allowing advertisers the flexibility to buy Adshel Live’s digital roadside network of 223 screens by the day.
Marketing, advertising & media intelligence
Adshel New Zealand has completed the expansion of its Adshel Live digital street furniture after adding 70 additional screens as part of the phase three roll-out.
In the past week, both Adshel and APN Outdoor have announced another phase in their digital expansion.
There may be less daylight during winter, but that doesn’t mean brands can’t stand out anymore, according to a ‘Shine Brighter with Adshel’ campaign. And to celebrate, it's running a competition asking marketers for their best memes.
Industry happenings at Adshel, Little Giant, Y&R Media, Eight, Flexi Cards and NZ Food and Grocery Council.
Industry happenings at Y&R Wellington, Carat, Spotify, Adshel NZ and MediaWorks.
Marketers across the industry are demanding better quality data in order to measure the campaigns they're running across channels. In the outdoor industry, however, high quality audience stats are hard to come by. And this is a problem that out-of-home media owners across the industry are trying to solve. We look at some of the recent innovations to hit the market.
We want you to participate in a short survey that will capture your opinions about several out-of-home media companies. This survey will take about 15 minutes to complete. And by completing it before 3 October, you will be entered into the draw to win one of five vouchers worth $200.
Industry happenings at Omnicom Media Group, Adshel, QMS Media New Zealand, Federated Farmers and Pead PR.
Adshel has launched New Zealand's first national digital roadside network, Adshel Live, and to celebrate its screens, it's giving Kiwis the chance to win one for themselves.
There’s a lot going on in the world of media. Each week new updates see platforms change and communication habits follow suit. So how can marketers keep up? In a new series we talk to people in the industry about what the updates mean to marketers. This week we look into the crystal ball of out-of-home advertising to see what lies in store for the digital sites.
MediaWorks has teamed up with Adshel to make sure the Newshub brand can be seen anywhere and everywhere, keeping commuters updated with the latest news headlines from Adshel's digital network.
Industry happenings at Frucor, Flight Centre, Fairfax Media, Adshel, Bauer, Fresh Focus, Brandstand, Sizmek and Rubicon Project.
Industry happenings at DDB, Pandora, Adshel, Spur, Anthem, IBM, VW, Weta and Jetmax.
The outdoor industry is in the middle of a golden run in New Zealand, with 11 consecutive quarters of growth and a compound annual growth rate of ten percent since Jan 2013 making it second only to online as the fastest growing media channel. Digital screens are driving most of that growth. And things are changing rapidly as all the big players invest heavily to try and get a piece of the pie, so here’s a rundown on what they’re all up to.