articles tagged 'Adshel'

Complementary inventory and client opportunities: what Ooh Media's acquisition of Adshel means for New Zealand—UPDATED

  • Advertising
  • August 23, 2018
  • Erin McKenzie
Complementary inventory and client opportunities: what Ooh Media's acquisition of Adshel means for New Zealand—UPDATED

In the wake of news breaking about Ooh Media winning the bidding war to acquire Adhsel from Here, There & Everywhere (HT&E) we take a look at what the move means for the local market. UPDATE: The Australian Competition and Consumer Commission’s (ACCC) decided it will not oppose the acquisition.

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Adshel steps into phase four of its digitisation strategy

  • Advertising
  • May 8, 2018
  • StopPress Team
Adshel steps into phase four of its digitisation strategy

Adshel New Zealand is adding 60 screens to its Adshel Live network as it steps into phase four of its digitisation strategy. The additional screens will take the national digital roadside network to 283 screens by the end of the year.

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Adshel deems Day Buying a success

  • Advertising
  • February 26, 2018
  • StopPress Team
Adshel deems Day Buying a success

Adshel NZ says the launch of Adshel Live Day Buying in December has proved to be worthy, as advertisers have taken the opportunity to utilize the product for its campaigns.

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Social scoreboard

Zavy and StopPress have worked together to create a scoreboard that compares how the top 25 traditional media advertising spenders in New Zealand have performed on social media over the past 30 days, updated in real time.

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Year in Review: Nick Vile, Adshel

  • Year in Review
  • January 11, 2018
  • Nick Vile
Year in Review: Nick Vile, Adshel

Every year, StopPress asks players in the local industry for their reflections on the marketing year that was. Here's what Nick Vile, general manager of Adshel New Zealand, has to say.

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Adshel Day Buying to give flexibility across its network

  • Advertising
  • December 7, 2017
  • StopPress Team
Adshel Day Buying to give flexibility across its network

Adshel New Zealand has announced the launch of Adshel Day buying, allowing advertisers the flexibility to buy Adshel Live’s digital roadside network of 223 screens by the day.

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Adshel adds 70 screens, completes National Digital Roadside Network expansion

  • Advertising
  • November 22, 2017
  • StopPress Team
Adshel adds 70 screens, completes National Digital Roadside Network expansion

Adshel New Zealand has completed the expansion of its Adshel Live digital street furniture after adding 70 additional screens as part of the phase three roll-out.

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Adshel and APN Outdoor introduce new digital sites

  • Advertising
  • May 30, 2017
  • StopPress Team
Adshel and APN Outdoor introduce new digital sites

In the past week, both Adshel and APN Outdoor have announced another phase in their digital expansion.

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Don't miss 32 percent of your audience, urges Adshel

  • Advertising
  • May 15, 2017
  • StopPress Team
Don't miss 32 percent of your audience, urges Adshel

There may be less daylight during winter, but that doesn’t mean brands can’t stand out anymore, according to a ‘Shine Brighter with Adshel’ campaign. And to celebrate, it's running a competition asking marketers for their best memes.

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Movings/Shakings: 26 April—UPDATED

  • Movings/Shakings, brought to you by Marsden Inch
  • April 26, 2017
  • StopPress Team
Movings/Shakings: 26 April—UPDATED

Industry happenings at Adshel, Little Giant, Y&R Media, Eight, Flexi Cards and NZ Food and Grocery Council.

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Movings/Shakings: 13 April

  • Movings/Shakings, brought to you by Marsden Inch
  • April 13, 2017
  • StopPress Team
Movings/Shakings: 13 April

Industry happenings at Y&R Wellington, Carat, Spotify, Adshel NZ and MediaWorks.

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How out-of-home advertisers are looking to solve the audience measurement dilemma

  • Advertising
  • November 28, 2016
  • Erin McKenzie
How out-of-home advertisers are looking to solve the audience measurement dilemma

Marketers across the industry are demanding better quality data in order to measure the campaigns they're running across channels. In the outdoor industry, however, high quality audience stats are hard to come by. And this is a problem that out-of-home media owners across the industry are trying to solve. We look at some of the recent innovations to hit the market.

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Survey: share your thoughts on out-of-home media, go into the draw to win $200 voucher

  • Sponsored post
  • September 20, 2016
  • StopPress Team
Survey: share your thoughts on out-of-home media, go into the draw to win $200 voucher

We want you to participate in a short survey that will capture your opinions about several out-of-home media companies. This survey will take about 15 minutes to complete. And by completing it before 3 October, you will be entered into the draw to win one of five vouchers worth $200.

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Movings / Shakings: 22 July

  • Movings/Shakings, brought to you by Marsden Inch
  • July 22, 2016
  • StopPress Team
Movings / Shakings: 22 July

Industry happenings at Omnicom Media Group, Adshel, QMS Media New Zealand, Federated Farmers and Pead PR.

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Adshel rolls out digital roadside ads and competition to match

  • Advertising
  • July 12, 2016
  • StopPress Team
Adshel rolls out digital roadside ads and competition to match

Adshel has launched New Zealand's first national digital roadside network, Adshel Live, and to celebrate its screens, it's giving Kiwis the chance to win one for themselves.

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Tech Watch: Adshel CEO Rob Atkinson looks into the future of out-of-home advertising

  • Didge
  • April 27, 2016
  • Erin McKenzie
Tech Watch: Adshel CEO Rob Atkinson looks into the future of out-of-home advertising

There’s a lot going on in the world of media. Each week new updates see platforms change and communication habits follow suit. So how can marketers keep up? In a new series we talk to people in the industry about what the updates mean to marketers. This week we look into the crystal ball of out-of-home advertising to see what lies in store for the digital sites.

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