Content marketing and its dodgy cousin native advertising are big areas of focus for brands and media owners at present. And they’re also big areas of confusion, with no set rules on disclosure and very little data for this market. The IAB NZ’s Standards & Guidelines Council is aiming to change that and has set out on a mission to gauge the level of activity, build a resource on the topic and help educate and showcase what is currently being offered in New Zealand.
Browsing: Adrian Pickstock
The Interactive Advertising Bureau of New Zealand (IABNZ) has released the Q4 figures for 2014 and, somewhat unsurprisingly, the results again showed growth in the channel. In Q4, advertising revenue in the digital channel reached $168 million, marking a 32 percent increase from the figure posted a year ago, bringing the full-year total to $589 million. And while there was good news across the board, this wasn’t the case for display advertising, which slipped from the figures posted in 2013.
The IAB NZ has released its latest ad spend figures and, as would be expected, the amount spent on digital advertising has continued to grow, reaching a record $159 million in the third quarter of 2014, up 22 percent from the amount posted at the same time last year.