News
Warning: mobile ads may kill you
Adobe brings to light the dangers of mobile ads, suggesting they are just as lethal as a snakebite.
Browsing: Adobe
News
Adobe study shows APAC marketers still struggle with budget limitations, lack of talent and campaign-specific metrics
Adobe has released the finding of a survey of 648 marketers across the APAC region, and the report points out that senior players in the industry are struggling with similar issues as the importance of digital to marketing continues to grow.
News
Adobe study charts the changing course of creative inspiration
Where do creative types find their inspiration? New research by Adobe shows it’s increasingly in the online realm. PLUS: the creative skills deemed to be most in-demand in 2015.
News
Totally addicted to clicks
Adobe has been beating the accountability drum recently, with some great spots for its ‘do you know what your marketing is doing?’ campaign that show the perils of not basing your decisions on good data. And its latest effort has perfectly sent up the insatiable demand for clicks by equating a marketer with a junkie on the hunt for their next fix.
News
Spray cans and skateboards: Microsoft Surface, FCB and the street artists
Microsoft Surface New Zealand is jumping aboard the street art wagon, collaborating with FCB and renowned Kiwi street artists BMD to produce a bromance-y video showing the creative possibilities of the Surface Pro 3. The video kicks off a “purely social” campaign to be rolled out over the coming three months.
Opinion
Digital smarts = commercial gains
The correlation between digital marketing excellence and revenue is on the rise, says Adobe’s Tamara Gaffney. And New Zealand and Australia are doing well when it comes to engagement and conversion rates.
News
The year of the digital experiment
Econsultancy’s first Quarterly Digital Intelligence Briefing for 2014 shows a strong appetite for digital risk in spite of a lack of support from the top and squeezed budgets. Content, targeting, social media engagement and mobile optimisation were high on the agenda of surveyed companies.
News
The curse of the click
Retail guru John Wannamaker is credited with the classic ad quote “half the money I spend on advertising is wasted; the trouble is I don’t know which half”. There’s still plenty of mystery in marketing, but there are certainly a host of sophisticated analytics tools that give those forking out for the ads an opportunity to measure their effect. And Adobe and Goodby Silverstein + Partners have launched a brilliant new spot to show how gut feel isn’t the best business strategy.
News
Adobe abandons Creative Suite after a decade in favour of Creative Cloud – we look at the pros and cons
A decade and six versions since first launching Creative Suite, Adobe has abandoned its flagship retail software in favour of its Creative Cloud pay-as-you go model. We look at some of the pros and cons of Adobe’s new(ish) business model.
Movings & Shakings
Movings/Shakings: 21 August
Spark PHD welcomes back an old friend, CAANZ announces its international Effie judge, Healthy Life Media’s allergic reaction, Adshool students have something to crow about, The PR Shop goes corporate, TEDx announces its speaker line-up and Adobe appoints a new communicator.
Movings & Shakings
Movings/Shakings: February 23
Rod Vaughan joins the NBR, TVNZ announces Guyon Espiner’s replacement for Q+A, fast Foxtrot means changes at Tango, Rochelle Weaver swaps bus shelters for banks, Martin Shanahan puts some new boots on at Tangible Media, The Pond continues to burst its banks, TradeMe trades up, mobile advertising network InMobi launches in New Zealand, the PR Shop adds to its Aussie arsenal, Tina McIntosh embraces the child within and Ben English takes over at Adobe.
News
Snazzy digi-work gives Resn rare opportunity to touch Mark Hamill
Resn, one of the few digital agencies in New Zealand doing regular international work, picked up a host of awards last year, including digital agency of the year for the second year running in the CREATIVE Hotshop awards and more Pixels than you could shake a stick at. And ’tis the awards season once again, with the Toyota Racing Sponsafier website it created for Saatchi & Saatchi Los Angeles chosen as one of three finalists in the ‘Advertising and Branding’ section of Adobe’s MAX Awards and the same website winning a silver in the Brand Destination Site for the American Interactive Advertising Bureau’s Mixx Awards.