articles tagged 'ad spend'

SMI figures: total agency spend exceeds $1 billion in 2017

  • Advertising
  • February 13, 2018
  • Erin McKenzie
SMI figures: total agency spend exceeds $1 billion in 2017

2017 was another record year for agency advertising spend, with data released from Standard Media Index (SMI) showing $1.048 billion was spent on major media across the year. But will the momentum continue? We speak to SMI managing director for Australia and New Zealand Jane Ractliffe about confidence in the economy.

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Out-of-home spend reaches a record $26 million in Q1 2017

  • Advertising
  • April 20, 2017
  • StopPress Team
Out-of-home spend reaches a record $26 million in Q1 2017

Out-of-home adverting revenue is continuing to grow at record levels according to the Outdoor Media Association of New Zealand (OMANZ).

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Ad spend at record high: TV remains on top while digital increases rate of growth

  • Advertising
  • November 23, 2016
  • Erin McKenzie
Ad spend at record high: TV remains on top while digital increases rate of growth

Standard Media Index (SMI) has released a snapshot of advertising spend across the different media platforms for the past two years to reveal digital's rapid growth has yet to overtake TV's share of the dollar.

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Social scoreboard

Zavy and StopPress have worked together to create a scoreboard that compares how the top 25 traditional media advertising spenders in New Zealand have performed on social media over the past 30 days, updated in real time.

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Industry responds to ASA decision to pull out of releasing ad spend figures—UPDATED

  • Media
  • March 18, 2016
  • Damien Venuto
Industry responds to ASA decision to pull out of releasing ad spend figures—UPDATED

The ASA will not be releasing its annual ad spend figures this year, breaking the annual tradition of providing a snapshot of how the various channels performed over the course of the year. We chat to representatives from the ASA, NZME, Bauer, ANZA, the IAB, OMANZ and Think TV about what this means.

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The channel of choice

  • PopPress
  • March 1, 2016
  • StopPress Team
The channel of choice

During last night's Academy Awards broadcast, Google pulled at the heartstrings with a heartfelt spot for its Android product. And what's interesting about this is that the big G isn't the only major tech company tapping into TV to get its messages to the people.

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As digital ad spend continues to grow, the IAB looks to collaborate with wider industry

  • Media
  • September 21, 2015
  • Damien Venuto
As digital ad spend continues to grow, the IAB looks to collaborate with wider industry

Interactive advertising continued its upward trajectory, with the latest IAB/PwC online ad spend report showing that it generated a record $184.7 million in the second quarter of 2015. And IAB chief executive Adrian Pickstock says that channel is nowhere near plateauing yet. PLUS: ZenithOptimedia's global report predicts internet advertising spend will overtake television by 2018.

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Data dump: ad spend high rollers of 2014

  • Data dump
  • January 30, 2015
  • StopPress Team
Data dump: ad spend high rollers of 2014

Nielsen has released its list of the ten brands that spent the most on advertising in 2014, according to rate card data. And, as has been the case over the last few years, Progressive Enterprises and Foodstuffs once again slogged at out for the top two spots. Here's a rundown of which other brands spent big over the course of last year.

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SMI data shows agencies spending far more on digital than print, TV maintains its place at the top

  • Media
  • January 29, 2015
  • Ben Fahy
SMI data shows agencies spending far more on digital than print, TV maintains its place at the top

In many developed markets, digital ad spend has overtaken print. But, despite consistent drops over the past few years, the local publishing sector has held firm in second place behind television, according to ASA figures. The IAB has predicted the change will happen in New Zealand next year, but, according to year-on-year SMI data, which collects ad spend from the 15 top media agencies in the country, that's already happened.

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Digital ad spend climbs to quarterly record of $159 million

  • Media
  • December 11, 2014
  • StopPress Team
Digital ad spend climbs to quarterly record of $159 million

The IAB NZ has released its latest ad spend figures and, as would be expected, the amount spent on digital advertising has continued to grow, reaching a record $159 million in the third quarter of 2014, up 22 percent from the amount posted at the same time last year.

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Good talkers, bad listeners: why brands need to get better at lending their ears

  • Decoder
  • October 28, 2014
  • Andrew Lewis
Good talkers, bad listeners: why brands need to get better at lending their ears

Like beards and Jennifer Lawrence, customer centricity is having a bit of a ‘moment’ currently. But in this rapidly changing nation, we’re not listening hard enough to what customers actually want, says Andrew Lewis.

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ZenithOptimedia report predicts online ad spend to overtake TV by 2016

  • Media
  • June 23, 2014
  • StopPress Team
ZenithOptimedia report predicts online ad spend to overtake TV by 2016

ZenithOptimedia (ZO) has released its June 2014 Global Ad Expenditure Forecast, and it predicts that over the next two years the online channel will overtake TV as the medium where advertisers spend the most money. In addition to this, the report also analyses of how the Kiwi market is likely to compare internationally.

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ZenithOptimedia: new account, new office, new global ad spend figures—UPDATED

  • Media
  • May 28, 2013
  • Ben Fahy
ZenithOptimedia: new account, new office, new global ad spend figures—UPDATED

ZenithOptimedia has had a fairly difficult few months since the controversial closure of its sister agency Publicis Mojo just before Christmas. But, in what general manager Sophia Quilian sees as "the start of a rejuvenated [agency]", it's been appointed to the Palmers Gardenworld business without a pitch. The incumbent was Total Media.

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Online advertising hits high water mark, but challenges loom

  • Digital
  • November 14, 2012
  • Ben Fahy
Online advertising hits high water mark, but challenges loom

Interactive ad revenue figures have been steadily heading upwards over the past few years in New Zealand and in the latest round of figures, the sector hit its highest ever level, with total advertising spend in Q3, 2012 of $94 million, an increase of three percent from the last quarter and an increase of five percent year-on-year. But, as you'd expect in such a rapidly developing industry, there are still a few issues to contend with, including a fall in display advertising, the use of ad blocking software and discussions around the appropriate methodology for collecting revenue data.

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State of play: Zenith Optimedia's take on where local ad dollars are heading

  • Media
  • June 22, 2012
  • StopPress Team
State of play: Zenith Optimedia's take on where local ad dollars are heading

ZenithOptimedia has once again gazed into its crystal ball and released its global adspend forecasts, including predictions for the New Zealand media marketplace. And both the global and local trends make for interesting reading.

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Streamers and party hats brought out once again as digerati celebrate another cash injection

  • Digital
  • November 23, 2010
  • Ben Fahy
Streamers and party hats brought out once again as digerati celebrate another cash injection

Once again, the digital folk are cackling with glee after online advertising expenditure figures for the third quarter of 2010 from the Interactive Advertising Bureau of New Zealand (IABNZ) and PricewaterhouseCoopers (PwC) showed that a total of $67.93m went through the gates, up $4.83m on the last quarter and up nearly 18 percent year on year.

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