News
Toasted to perfection: Vogel’s takes out September Ad Impact Award
Vogel’s has taken out Colmar Brunton’s Ad Impact Award for September with its charming ‘Nothing compares to Vogel’s’ spot by The Enthusiasts.
Browsing: Ad Impact
News
Pak’nSave wins August’s Ad Impact Award
August was an amazing month for advertising and choosing a winner of the Colmar Brunton Ad Impact Award was a difficult task. This month, the honour goes to PAK’nSAVE with their latest advertisement ‘Saveyest Country’.
News
No winner for July’s Ad Impact Award
July was a mixed month for advertising, with no clear winner of the Colmar Brunton Ad Impact Award.
News
Milo wins June’s Ad Impact Award
June was an amazing month for advertising and picking a winner was extremely difficult. However, there can only be one winner of the Colmar Brunton Ad Impact Award and this month it goes to Milo with their new TVC ‘Classic NZ Taste’.
News
Whittaker’s wins May’s Ad Impact award
The month of May saw some really strong TV ad creative, but Whittaker’s has surpassed the competition to win the Colmar Brunton Ad Impact Award.
News
Countdown’s Own wins April’s Ad Impact award
With an April full of public holidays and potential long weekends, the month was a big and busy month for advertising. But Countdown’s own-brand campaign surpassed the competition to be named the Colmar Brunton Ad Impact Award winner for April.
News
Trade Me’s journey takes out March’s Ad Impact Award
March was another great month for advertising, with a wide range of amazing creatives on show. There can only be one winner of the Colmar Brunton Ad Impact Award and this month that went to Trade Me with their new advertisement ’20 years young’.
News
Storytelling wins Harrisons February Ad Impact Award
Kicking off another year of Colmar Brunton Ad Impact Awards is Harrisons, which takes out the award for February.
News
New World cooks up a feast to take out November’s Ad Impact Award
November saw another great selection of new adverts but there can only be one winner of the Colmar Brunton Ad Impact Award and this month it is New World with ‘Enjoy Better’.
News
Kiwi Bacon claims Colmar Brunton October Ad Impact Award
October was a wonderful month for advertising, but there can only be one winner of the Colmar Brunton Ad Impact Award. For October it went to Kiwi Bacon with their ad ‘Kiwi Bacon – 100% New Zealand Free Farmed.’
News
VTNZ leaves a mark as September’s Ad Impact Award winner
With summer on the way, September showed us a whole hoard of new campaigns being launched. While there was plenty to choose from, it VTNZ with was its ‘Road Commander gets a WoF’ TVC by FCB that picked up the Colmar Brunton Ad Impact Award.
News
My Food Bag cooks up August’s Ad Impact Award winner
With a change of season upon us, August saw a new range of TVCs being tested. While there were plenty on show, it was My Food Bag with its ‘Dinner Makes Families’ TVC by Saatchi & Saatchi that picked up the Colmar Brunton Ad Impact Award.
News
Pak’nSave marks Stickman’s birthday with a June Ad Impact Award
June was another month full of great ads, but it was Pak’n Save that topped the ranks to win Colmar Brunton’s Ad Impact Award.
News
Whittaker’s wins May Ad Impact Award with help with Nigella Lawson
Another month, another round of ads and in May it was Whittaker’s that hit the sweet spot to win Colmar Brunton’s Ad Impact Award.
News
Air New Zealand flies home with April Ad Impact Award
Another month, another round of ads and in April, it was Air New Zealand that stood out to win the Colmar Brunton Ad Impact award.
News
Cadbury claims Colmar Brunton March Ad Impact Award
March saw another great selection of new ads but there can only be one winner of the Colmar Brunton Ad Impact Award and this month it’s Cadbury with its latest ‘There’s a glass and a half in everyone’.
News
Lotto claims Colmar Brunton February Ad Impact Award
It’s a new year and February’s selection of new brand ads has set the standard high for 2018. There can only be one winner and this month, it’s the New Zealand Lotteries Commission with ‘Armoured Truck’.
News
Farmers wins November Ad Impact Award with an emotional Christmas story
The pre-Christmas and summer-themed campaigns meant Colmar Brunton was spoiled for choice when determining the winner of the Ad Impact Award for November but above all, it was Farmers’ ‘Secret Santa’ by FCB that stood out.
News
Vodafone ventures into the origins of ‘hello’ to win Colmar Brunton October Ad Impact Award
Ahead of the festive holiday campaigns rolled out in November and December, October saw a flurry of new brand ads hit our screens, and of the several ads Colmar Brunton had New Zealanders evaluate, Vodafone’s ‘Hello’ campaign came out on top.
News
Air New Zealand claims September Ad Impact award
It was a busy September with a range of brands releasing new spots in the lead up to the warmer months of the year. There could, however, only be one Colmar Brunton Ad Impact winner, and this time we saw a repeat winner step up to the podium.
News
Anchor muscles its way to the Ad Impact top spot for August
Anchor’s ‘Protein plus 30’ campaign by Colenso BBDO was the clear winner of the Ad Impact Award for August.
News
Whittaker’s claims July Ad Impact Award
Whittaker’s star-studded ‘Destinations’ ad, featuring Nigella Lawson and a few of her friends, was the standout creative effort in what was a highly competitive month.
News
McDonald’s scoops February Ad Impact Award
Another month, another round of TVCs hitting our screens and after feedback from New Zealanders, Colmar Brunton has crowned McDonald’s ‘Middle Seat’ spot by DDB the February Ad Impact Award winner.
News
My Food Bag pips Countdown to claim October Ad Impact Award
My Food Bag’s ‘Delivering bags of goodness’ campaign came out on top in the latest round of Colmar Brunton’s Ad Impact Award, followed not far behind by Countdown’s ‘How good do savings feel?’ spot by Ogilvy.
News
Hypothetical laughs from 2degrees take out Ad Impact award for August
2degrees has come out on top of Colmar Brunton’s August Ad Impact Award for its ‘Where does your data disappear to’ TVC, via Special Group and The Sweet Shop, which gets creative to explain mobile data to consumers.
News
AMI’s animated creativity takes out July Ad Impact Award
AMI released a new renters insurance policy in July with a winning TVC by Colenso BBDO to match. The quirky animated spot has been named July’s Ad Impact Award Winner for its entertaining delivery of the policy.
News
Cuteness takes out June Ad Impact Award
Another month, another round of ads competing for the audience’s attention. While Colmar Brunton said June provided a great variety, it was Kiwibank that took out top spot for its ‘First Savers’ TVC.
News
Briscoes scoops up Colmar Brunton’s most impactful ad award of 2015 for its family-geared Christmas spot
Briscoes’ ‘Xmas’ ad took out the top spot in Colmar Brunton’s overall Ad Impact award winners from 2015, successfully wooing audiences last year. Celebrating wins alongside the retailer are Vodafone and Dulux, which each nabbed a golden fist for the ‘most enjoyable’ and ‘most persuasive’ ads respectively.
News
Bakers Delight spot comes out freshest of the batch in January, claims Colmar Brunton Ad Impact Award
There are few things quite as inviting as the smell of freshly baked bread as you walk past a bakery. And while scent is not yet the easiest thing to incorporate into advertising, Bakers Delight’s ‘Labour of Love’ spot gave us a visual reminder of the freshly baked goodness available in their stores.
News
Briscoes claims Christmas victory in latest Ad Impact round
The Briscoes Lady, known to her loved ones as Tammy Wells, has become something of an advertising legend, appearing as the face of the retailer for over 25 years. And despite spending so much time in front of the camera, it appears she hasn’t lost her touch, winning the latest round of Colmar Brunton’s Ad Impact Awards.